> Michael, is "Dr. Phil" also down during its initial
> broadcast at 2 PM? How do some of the major syndicated
> programming, such as "Oprah", "Ellen DeGeneres" among
> others, perform in Phoenix? I know that "Live with Regis and
> Kelly", "Entertainment Tonight" and "Oprah" both win their
> time periods handily. What about newcomers like "Martha" and
> "Tyra Banks"? I'm curious how the Phoenix market compares
> with the nation as a whole.
Dr. Phil's 2PM broadcast was about even with last year. Oprah is close to last year's numbers (which are substantial), as well. Ellen isn't Oprah, but she's doing fine. So's Martha. Tyra's a little weak, but not a disaster.
>
> Finally, you mentioned that AZ-TV performed well in the
> latest sweeps. What were some of your station's best
> performers, and what kind of growth, if any, has the station
> experienced from a year ago? Beyond the coming acquisitions
> of "Frasier" and "George Lopez", are there any other new
> programming buys or initiatives planned over the long haul?
> Might we see an eventual reduction in paid programming in
> favor of more conventional types of programming? Will Cox
> Cable in the Northeast Valley provide a stereo feed of your
> station, as it recently has for WB affiliate KASW? What are
> your station's plans for the digital era?
Our morning information/talk block (Pat McMahon/AM Arizona) is up 100% from last November, Perry Mason's ratings are up 75% and our 5-7 classic comedy block (Bewitched, The Lucy Show, Hogan's Heroes and The Andy Griffith Show) is up 20%. And last November was (until now) our best November ever. We also saw very nice results with late nights (Girlfriends/The Parkers) and weekend programming (especially Ultimate Poker Challenge and HomeTeam).
My Wife & Kids is off fractionally from Andy Griffith's numbers at 7 and 7:30 last year, but we expect the demographics to be more salable.
We also appear to have hit a groove with locally-produced (by outside partners) programming. "Jobing TV", "Maximum Cardinals", "Boogie @ The Bay", "Hotties & Hunks", "Desert Lifestyles", "Arizona Backroads" and "Motion DNA" all brought ratings to time periods that, until now, had none.
As for new programming, "I Love Lucy" replaces "The Lucy Show" on January 2. "Frasier" arrives on March 6 and "According To Jim" in September, 2006, with "The George Lopez Show" coming in September, 2007. Will there be more? Certainly. Can I talk about it until deals are done? Nope.
Over time, we'll be reclaiming paid programming timeslots, but it has to make sense. It takes ratings to generate revenue...and the areas where we currently run paid programming (11AM-3PM, 11PM-12Midnight and 1AM-9AM) are places where long-established stations often have trouble getting a measurable audience. A mid-step is converting paid slots from infomercials to the kind of local partnership programs I mentioned above. And that seems to be working nicely.
Our engineering folks and Cox's are working out the stereo issues. Two years ago, when I inherited "My Three Sons", "The Addams Family" and "Happy Days", it didn't matter that much. With "My Wife & Kids" already here, "Frasier", "According To Jim" and "George Lopez" on the way, it clearly does.
Our digital channel for northern Arizona, Channel 25, has been on since late 2002. Unlike Prescott Channel 7, our Phoenix transmitter, Channel 27, is a Class A assignment...we only get one channel. That means we will have to convert Channel 27 to digital from analog, rather than running two channels simultaneously, gently nudging the audience to digital and then shutting down the analog. The current FCC deadline for conversion is 2009. Other than that, we have no firm date and will be watching market variables. Too early and you leave a lot of viewers who aren't ready to make the switch behind.
---Michael Hagerty