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Phx news rankings

Pretty simple question I'm sure has been addressed regularly, but what are the ranks for TV newscasts the uniform times in the Valley?

5pm and 9/10pm?
 
> Pretty simple question I'm sure has been addressed
> regularly, but what are the ranks for TV newscasts the
> uniform times in the Valley?
>
> 5pm and 9/10pm?
>

At 9/10pm it has typically been 12 (NBC) leading the pack, with 5 (CBS) close behind, then Fox and 3 slugging it out, with 15 (ABC) at the bottom. The Nov numbers will be out soon but it looks like everyone has slipped except for KPHO 5. I'm not sure what's happening at 5pm but probably similar.

I think Spanish-language Univision may be whipping all of them in certain time slots.
 
> > Pretty simple question I'm sure has been addressed
> > regularly, but what are the ranks for TV newscasts the
> > uniform times in the Valley?
> >
> > 5pm and 9/10pm?
> >
>
> At 9/10pm it has typically been 12 (NBC) leading the pack,
> with 5 (CBS) close behind, then Fox and 3 slugging it out,
> with 15 (ABC) at the bottom. The Nov numbers will be out
> soon but it looks like everyone has slipped except for KPHO
> 5. I'm not sure what's happening at 5pm but probably
> similar.


With one day left in the sweeps, at 10PM, it's like this:

Channel 12 in first place, Channel 5 a point and a half behind. It's now FOX and 15 slugging it out, as of today tied (but 3 and a half points behind Channel 5 and a full 5 points behind Channel 12), with KTVK in fifth place half a point behind FOX and 15.

KTVK is still the leader at 5PM, and is tied 7-9AM with Today on NBC. And they still own the early-early news (5-7AM).

---Michael Hagerty
 
> With one day left in the sweeps, at 10PM, it's like this:
>
> Channel 12 in first place, Channel 5 a point and a half
> behind. It's now FOX and 15 slugging it out, as of today
> tied (but 3 and a half points behind Channel 5 and a full 5
> points behind Channel 12), with KTVK in fifth place half a
> point behind FOX and 15.
>
> KTVK is still the leader at 5PM, and is tied 7-9AM with
> Today on NBC. And they still own the early-early news
> (5-7AM).
>
> ---Michael Hagerty
>
Thanks for the update! Looks like a 2 horse race.
Re the absolute numbers -- can you tell if viewers are down for all stations compared to last year? That's the trend I've been hearing about. In other words at 10 pm did KTVK fall further than the others fell, rather than the others actually increasing their viewer numbers?
 
> Re the absolute numbers -- can you tell if viewers are down
> for all stations compared to last year? That's the trend
> I've been hearing about. In other words at 10 pm did KTVK
> fall further than the others fell, rather than the others
> actually increasing their viewer numbers?
>

Teddio:

With one day(today)left to add in and average:

KPNX is UP 0.8 ratings point and 2 full share points from last year's 10PM number.

KPHO is down 0.7 ratings point but has the same share point as last year at 10.

FOX10 is down 1.2 ratings points and 1 share point.

KNXV is down 0.2 ratings point (which will round up to a tie) but is UP 1 full share point

KTVK is down 1.9 ratings points and 4 share points.


---Michael Hagerty
 
> > Re the absolute numbers -- can you tell if viewers are
> down
> > for all stations compared to last year? That's the trend
> > I've been hearing about. In other words at 10 pm did KTVK
> > fall further than the others fell, rather than the others
> > actually increasing their viewer numbers?
> >
>
> Teddio:
>
> With one day(today)left to add in and average:
>
> KPNX is UP 0.8 ratings point and 2 full share points from
> last year's 10PM number.
>
> KPHO is down 0.7 ratings point but has the same share point
> as last year at 10.
>
> FOX10 is down 1.2 ratings points and 1 share point.
>
> KNXV is down 0.2 ratings point (which will round up to a
> tie) but is UP 1 full share point
>
> KTVK is down 1.9 ratings points and 4 share points.
>
>
> ---Michael Hagerty
>
How does it look at 6pm?
 
> How does it look at 6pm?


Now that I've taken care of the ratings analysis for AZ-TV (we did quite nicely, thanks), here's the final from the news wars:

At 5AM:

1. KTVK
2. FOX10 (0.2 behind KTVK)
3. CBS5 (0.7 behind FOX10)
4. KPNX (0.2 behind CBS5)
4. ABC15 (0.2 behind CBS5)


At 6AM:

1. KTVK
2. FOX10 (0.2 behind KTVK)
3. ABC15 (1.2 behind FOX10)
4. KPNX (0.1 behind ABC15)
5. CBS5 (0.3 behind KPNX)


7-9AM:

1. KTVK
1. FOX10 (it's a tie)
3. KPNX (0.2 behind KTVK and FOX10)
4. ABC15 (0.6 behind KPNX)
5. CBS5 (0.9 behind ABC15)


11AM:

1. KTVK
2. KPNX (1.2 behind KTVK)


12Noon:

1. CBS5
2. FOX10 (1.2 behind CBS5)


4:30 PM:

1. KTVK
2. KPNX (2.2 behind KTVK)


5PM:

1. KTVK
2. KPNX (0.9 behind KTVK)
3. FOX10 (0.1 behind KPNX)
4. CBS5 (0.8 behind FOX10)
5. ABC15 (0.3 behind CBS5)


5:30 PM:

1. KPNX
2. KTVK (1.6 behind KPNX)
3. FOX10 (0.8 behind KTVK)
4. ABC15 (0.5 behind FOX10)
5. CBS5 (0.1 behind ABC15)


6PM:

1. KPNX
2. KTVK (0.5 behind KPNX)
3. CBS5 (0.5 behind KTVK)
4. ABC15 (0.2 behind CBS5)


9PM:

1. FOX10
2. KTVK (2.0 behind FOX10)


10PM:

1. KPNX
2. CBS5 (1.5 behind KPNX)
3. FOX10 (3.6 behind CBS5)
4. ABC15 (0.2 behind FOX10)
5. KTVK (0.7 behind ABC15)


---Michael Hagerty
 
Radio simulcast

With Michael's numbers showing exceptionally weak performance for CBS5 in the morning (they start at 4:30 IIRC), would they or any of the others benefit from a radio simulcast of the morning show? A lot of markets run simulcasts of the evening newscasts, but some, I believe WLAC/Nashville is an example, run the morning cast. Fox is out due to its new deal with KFYI, but any of the second or third-tier stations a possibility? Do Phoenix TV stations have any interest in either a morning or nighttime news radio deal?
 
Re: Radio simulcast

> With Michael's numbers showing exceptionally weak
> performance for CBS5 in the morning (they start at 4:30
> IIRC), would they or any of the others benefit from a radio
> simulcast of the morning show? A lot of markets run
> simulcasts of the evening newscasts, but some, I believe
> WLAC/Nashville is an example, run the morning cast. Fox is
> out due to its new deal with KFYI, but any of the second or
> third-tier stations a possibility? Do Phoenix TV stations
> have any interest in either a morning or nighttime news
> radio deal?

Who'd want to do it?

KFYI 550 and KTAR 620 are set. Neither needs to change.

KMVP 860? They're an almost-fulltime ESPN satellator outside of the local teams' games and a couple of other shows. I doubt that Bonneville wants to change that.

XTRA (aka KGME) 910 runs CBS Marketwatch from 5-6 AM but they could carry KPHO's newscast instead. But it would be over at 6 to make way for Bickley & Jurecki. KPHO probably would want to simulcast all the way to 7 AM.

KKNT 960 is a Salem O&O. Wouldn't be interested.

KXXT 1010 has been sold and is probably going back to full-time religion in a few weeks. Air America Radio needs a new home as well.

KDUS 1060? They're a dying sports station but not a dead one as yet. Not a good fit with that format. Poor signal at that early hour as well. Not completely out of the question, though.

KFNX 1100? Why would KPHO want to be associated with that shlock outfit?

KOY 1230 would be another possibility, but aren't they local from 6-8 AM? Again, KPHO would probably want the whole 4:30-7 AM block. And would Grandma and Grandpa want TV news on the radio?

KXAM 1310 runs Imus, and why would KPHO want anything to do with them either?

KAZG 1440? They seem to want to keep that oldies format despite it having only about 4 listeners (including me). Also, it doesn't sign on until 6 AM with its mighty 52 watts.

KPHX 1480? All Comedy Radio is tanking and rumors are that this station may return to Spanish-language. Poor signal on top of that.

KFNN 1510? No signal outside of far-north Phoenix before 6 AM and they're doing OK as it is.

KMIK 1580? Another possibility with ABC selling its radio stations (but not the Radio Disney and ESPN Radio networks). Depends on who buys them. An ABC O&O wouldn't run a newscast from a CBS affiliate even if KMIK were something other than Radio Disney.

The other AMs are either religious or Spanish-language. Forget FM. Best bets (if it happens at all) are XTRA, KDUS, KOY, or KMIK (once sold), in my opinion.
 
>
> 9PM:
>
> 1. FOX10
> 2. KTVK (2.0 behind FOX10)
>
>
> 10PM:
>
> 1. KPNX
> 2. CBS5 (1.5 behind KPNX)
> 3. FOX10 (3.6 behind CBS5)
> 4. ABC15 (0.2 behind FOX10)
> 5. KTVK (0.7 behind ABC15)
>
>
> ---Michael Hagerty
>
Thanks for posting this Michael! Very interesting. Turns out KTVK did pretty well for themselves other than night post 6pm. Night shift needs some work.
 
> Very interesting. Turns out KTVK did pretty well for themselves other than
> night post 6pm. Night shift needs some work.
>
Teddio,

I think KTVK lost alot this period. Good Morning Arizona only leads Fox10 Mornings by 0.2 from 5-7AM and then is tied with Fox 7-9AM with KPNX and the Today Show only 0.2 behind the leaders. In the past, I thought 3-TV had a solid lead for the entire period with GMAZ but it appears that viewers have grown tired of the antics that are part of the daily GMAZ menu.

In the evenings, 3-TV again takes the early lead between 4:30 and 5:30PM but then falls behind NBC Nightly News at 5:30 by 1.6 and is 0.5 behind the new Arizona Nightly News format on 12 at 6PM.

Though I have not seen the 8PM numbers, based on the performance of 9 and 10PM newscasts on KTVK, it seems that the late night viewers don't rely on Arizona's Family for their last look at news.

Looks like Scott Diener and company have some damage control work to do.
 
> Though I have not seen the 8PM numbers, based on the
> performance of 9 and 10PM newscasts on KTVK, it seems that
> the late night viewers don't rely on Arizona's Family for
> their last look at news.
>

At 8PM, The Newsroom was down 1.5 ratings points and 1 share point from what they got with Frasier a year ago. But it had a weaker lead-in...Dr. Phil at 7 is down 1.5 ratings points and 2 full share points from November '04. Entertainment Tonight at 6:30 is only off 0.2 ratings points, so Dr. Phil can't blame lead-in.

The weak 8 and 9PM numbers hurt the 8:30 and 9:30 Everybody Loves Raymond episodes, too..at 8:30, it's about half a point off last year's Becker number, and at 9:30, it's 1.5 below its own 2004 rating. And that's 3/4 of what the 10PM news lost.

Bet on the replay of Oprah at 9 to fix a lot of the 10PM's issues by lead-in alone.

---Michael Hagerty
 
There are numbers and there are numbers

>
> 10PM:
>
> 1. KPNX
> 2. CBS5 (1.5 behind KPNX)
> 3. FOX10 (3.6 behind CBS5)
> 4. ABC15 (0.2 behind FOX10)
> 5. KTVK (0.7 behind ABC15)
>
>
> ---Michael Hagerty
>
Michael:

What gives? There's a poster on TVSpy today who is claiming he has the 10p numbers for PHX as:

Ch. 12 -- 8.0
Ch. 5 -- 6.5
Ch. 15 -- 4.4
Ch. 10 -- 3.7
Ch. 3 -- 3.0

That doesn't seem to match with yours. Besides FOX and ABC15 being flipped, shouldn't KPNX be around 9.0 or so and KPHO around 7.5?
 
Re: There are numbers and there are numbers

> >
> Michael:
>
> What gives? There's a poster on TVSpy today who is claiming
> he has the 10p numbers for PHX as:
>
> Ch. 12 -- 8.0
> Ch. 5 -- 6.5
> Ch. 15 -- 4.4
> Ch. 10 -- 3.7
> Ch. 3 -- 3.0
>
> That doesn't seem to match with yours. Besides FOX and ABC15
> being flipped, shouldn't KPNX be around 9.0 or so and KPHO
> around 7.5?
>

Teddio:

I don't want to get Nielsen as angry as Arbitron gets about specific numbers, but mine (from the Nielsen computer)show KPNX and KPHO 0.8 higher than those figures, KNXV 0.7 lower, FOX10 0.2 higher and KTVK exactly where he says.
The other poster could be mistaken or could be using figures that factor out Thanksgiving viewing (which some stations do).


---Michael Hagerty
 
Re: Radio simulcast

> KAZG 1440? They seem to want to keep that
> oldies format despite it having only about
> 4 listeners (including me). Also, it doesn't
> sign on until 6 AM with its mighty 52 watts.

But it could sign on at 0430 with its mighty
52 watts!

And just think, next June it can power up to
its full five gallons at 0515!

While we're on the subject of Scottsdale's
giant 1440 AM, I have not yet seen a mention
here on the "Tanim Board" of the KDOT aircheck
from 1964 with (the first) Tony Evans (not the
current KYOTer)--new this week on Reel Radio.
 
> > Though I have not seen the 8PM numbers, based on the
> > performance of 9 and 10PM newscasts on KTVK, it seems that
>
> > the late night viewers don't rely on Arizona's Family for
> > their last look at news.
> >
>
> At 8PM, The Newsroom was down 1.5 ratings points and 1 share
> point from what they got with Frasier a year ago. But it had
> a weaker lead-in...Dr. Phil at 7 is down 1.5 ratings points
> and 2 full share points from November '04. Entertainment
> Tonight at 6:30 is only off 0.2 ratings points, so Dr. Phil
> can't blame lead-in.
>
> The weak 8 and 9PM numbers hurt the 8:30 and 9:30 Everybody
> Loves Raymond episodes, too..at 8:30, it's about half a
> point off last year's Becker number, and at 9:30, it's 1.5
> below its own 2004 rating. And that's 3/4 of what the 10PM
> news lost.
>
> Bet on the replay of Oprah at 9 to fix a lot of the 10PM's
> issues by lead-in alone.
>
> ---Michael Hagerty
>
Michael, is "Dr. Phil" also down during its initial broadcast at 2 PM? How do some of the major syndicated programming, such as "Oprah", "Ellen DeGeneres" among others, perform in Phoenix? I know that "Live with Regis and Kelly", "Entertainment Tonight" and "Oprah" both win their time periods handily. What about newcomers like "Martha" and "Tyra Banks"? I'm curious how the Phoenix market compares with the nation as a whole.

Finally, you mentioned that AZ-TV performed well in the latest sweeps. What were some of your station's best performers, and what kind of growth, if any, has the station experienced from a year ago? Beyond the coming acquisitions of "Frasier" and "George Lopez", are there any other new programming buys or initiatives planned over the long haul? Might we see an eventual reduction in paid programming in favor of more conventional types of programming? Will Cox Cable in the Northeast Valley provide a stereo feed of your station, as it recently has for WB affiliate KASW? What are your station's plans for the digital era?
 
AZ-TV Technical Questions

> Finally, you mentioned that AZ-TV performed well in the
> latest sweeps. What were some of your station's best
> performers, and what kind of growth, if any, has the station
> experienced from a year ago? Beyond the coming acquisitions
> of "Frasier" and "George Lopez", are there any other new
> programming buys or initiatives planned over the long haul?
> Might we see an eventual reduction in paid programming in
> favor of more conventional types of programming? Will Cox
> Cable in the Northeast Valley provide a stereo feed of your
> station, as it recently has for WB affiliate KASW? What are
> your station's plans for the digital era?

I believe the problem with no stereo for AZ-TV on Cox has to do with how they encode the microwave signal at the headend. Also, programs airing on over-the-air Channel 27 don't have closed-captioning when they are marked as such, while the Channel 55 translator in north Phoenix does transmit the closed-captioning and TV parental rating signals. This will be a problem once AZ-TV is up on DirecTV since they'll most likely be taking the Channel 27 signal to feed the satellite.
 
Re: Radio simulcast

> KPHX 1480? All Comedy Radio is tanking and rumors are that
> this station may return to Spanish-language. Poor signal on
> top of that.

Knowing that they can't survive as a Spanish-language station on the AM dial (that was one of the reasons they leased out the time to All Comedy Radio) and the rumors that KXXT returning to religion, wouldn't it be smarter for KPHX to take the Air America affiliation if the latter turns out to be true?
 
Re: Radio simulcast

> Knowing that they can't survive as a Spanish-language
> station on the AM dial (that was one of the reasons they
> leased out the time to All Comedy Radio) and the rumors that
> KXXT returning to religion, wouldn't it be smarter for KPHX
> to take the Air America affiliation if the latter turns out
> to be true?

I wouldn't rule it out, but I've heard they want to return to a Spanish-language format sometime next year when their deal with ACR expires (or when ACR goes belly-up, whichever comes first).
 
> Michael, is "Dr. Phil" also down during its initial
> broadcast at 2 PM? How do some of the major syndicated
> programming, such as "Oprah", "Ellen DeGeneres" among
> others, perform in Phoenix? I know that "Live with Regis and
> Kelly", "Entertainment Tonight" and "Oprah" both win their
> time periods handily. What about newcomers like "Martha" and
> "Tyra Banks"? I'm curious how the Phoenix market compares
> with the nation as a whole.

Dr. Phil's 2PM broadcast was about even with last year. Oprah is close to last year's numbers (which are substantial), as well. Ellen isn't Oprah, but she's doing fine. So's Martha. Tyra's a little weak, but not a disaster.

>
> Finally, you mentioned that AZ-TV performed well in the
> latest sweeps. What were some of your station's best
> performers, and what kind of growth, if any, has the station
> experienced from a year ago? Beyond the coming acquisitions
> of "Frasier" and "George Lopez", are there any other new
> programming buys or initiatives planned over the long haul?
> Might we see an eventual reduction in paid programming in
> favor of more conventional types of programming? Will Cox
> Cable in the Northeast Valley provide a stereo feed of your
> station, as it recently has for WB affiliate KASW? What are
> your station's plans for the digital era?

Our morning information/talk block (Pat McMahon/AM Arizona) is up 100% from last November, Perry Mason's ratings are up 75% and our 5-7 classic comedy block (Bewitched, The Lucy Show, Hogan's Heroes and The Andy Griffith Show) is up 20%. And last November was (until now) our best November ever. We also saw very nice results with late nights (Girlfriends/The Parkers) and weekend programming (especially Ultimate Poker Challenge and HomeTeam).

My Wife & Kids is off fractionally from Andy Griffith's numbers at 7 and 7:30 last year, but we expect the demographics to be more salable.

We also appear to have hit a groove with locally-produced (by outside partners) programming. "Jobing TV", "Maximum Cardinals", "Boogie @ The Bay", "Hotties & Hunks", "Desert Lifestyles", "Arizona Backroads" and "Motion DNA" all brought ratings to time periods that, until now, had none.

As for new programming, "I Love Lucy" replaces "The Lucy Show" on January 2. "Frasier" arrives on March 6 and "According To Jim" in September, 2006, with "The George Lopez Show" coming in September, 2007. Will there be more? Certainly. Can I talk about it until deals are done? Nope.

Over time, we'll be reclaiming paid programming timeslots, but it has to make sense. It takes ratings to generate revenue...and the areas where we currently run paid programming (11AM-3PM, 11PM-12Midnight and 1AM-9AM) are places where long-established stations often have trouble getting a measurable audience. A mid-step is converting paid slots from infomercials to the kind of local partnership programs I mentioned above. And that seems to be working nicely.

Our engineering folks and Cox's are working out the stereo issues. Two years ago, when I inherited "My Three Sons", "The Addams Family" and "Happy Days", it didn't matter that much. With "My Wife & Kids" already here, "Frasier", "According To Jim" and "George Lopez" on the way, it clearly does.

Our digital channel for northern Arizona, Channel 25, has been on since late 2002. Unlike Prescott Channel 7, our Phoenix transmitter, Channel 27, is a Class A assignment...we only get one channel. That means we will have to convert Channel 27 to digital from analog, rather than running two channels simultaneously, gently nudging the audience to digital and then shutting down the analog. The current FCC deadline for conversion is 2009. Other than that, we have no firm date and will be watching market variables. Too early and you leave a lot of viewers who aren't ready to make the switch behind.

---Michael Hagerty
 
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