Ok let's do the math (w/my 15 years of experience) can we agree that wklu has 12 units per hour available - (3 breaks 4 units each)
Competitvely I am seeing $25 per :60 take out the PI's and let's assume they are performing at a 75% sell - out, I seriously doubt but just for the fun of it let's use that number.
Now let's also assume they charge that ($25) 6a-10p (16 hours 6 days a week) if you have to remind me there are 7 days go do something else, as most who are reading and understand this know I'm being generous ok here we go
12 (units) x 16 (hours x 6 (days) = 1152 x .75 (%) = 864 x $25 = $21,600 x 4.3 (avg Wks per month) = $92,880 x 12 (months) = 1,114,560. I certainly do not profess these numbers to me accurate - I'm willing to bet they are closer that mouseman's. Now mouseman w/your 28 years of experience you must know it's costs at least 100k per month to run that station, my professional opinion even more. Even if Pidge is tied to some ratings comp plan. Go ahead use my formula plug in your own numbers. Create a reverse cpp, do the math however you like it still equals a monthly loss.