Piolin back... but on Satellite

[davideduardo]

From the LA Times:

August 12, 2013, 9:00 p.m.
Spanish-language radio star Eddie "Piolín" Sotelo is borrowing a page from Howard Stern.
Three weeks after severing ties with Univision Radio, Sotelo has made a deal to bounce to SiriusXM satellite radio. This fall, Sotelo will launch a Spanish-language entertainment channel on the subscription service called Piolín Radio, which will be anchored by a live four-hour morning program that Sotelo will broadcast from Los Angeles.

http://www.latimes.com/entertainmen...ource=dlvr.it&utm_medium=twitter&dlvrit=71043

 

[radiojomo]

This is going to be interesting given that both Sirius and XM had played blind to Hispanic audiences for many years until recently after the merger.

 

[davideduardo]

This is going to be interesting given that both Sirius and XM had played blind to Hispanic audiences for many years until recently after the merger.

When XM launched, they had 5 Spanish language channels.

 

[uncamark]

This is going to be interesting given that both Sirius and XM had played blind to Hispanic audiences for many years until recently after the merger.

When XM launched, they had 5 Spanish language channels.

Were all of them programmed by what was then HBC, or did XM program any of them?

 

[davideduardo]

This is going to be interesting given that both Sirius and XM had played blind to Hispanic audiences for many years until recently after the merger.

When XM launched, they had 5 Spanish language channels.

Were all of them programmed by what was then HBC, or did XM program any of them?

They were all done by HBC in a "revenue sharing" agreement where the ad revenues would be split evenly. When XM decided to eliminate commercials from the music channels, HBC pulled out as there was no potential for profit.

http://www.davidgleason.com/XM-Satellite-channels.htm

 

[Identnut]

So will he only be on XM, or is he going to do a simultaneous terrestial kind of thing like Opie & Anthony used to do? I don't see why he wouldn't do that sort of thing, because 1) much of his audience wouldn't have access to satellite radio and 2) his humor isn't particularly shock-jocky enough to warrant keeping him confined to satellite radio à la Stern and the last 2 hours of O&A.

 

[davideduardo]

So will he only be on XM, or is he going to do a simultaneous terrestial kind of thing like Opie & Anthony used to do? I don't see why he wouldn't do that sort of thing, because 1) much of his audience wouldn't have access to satellite radio and 2) his humor isn't particularly shock-jocky enough to warrant keeping him confined to satellite radio à la Stern and the last 2 hours of O&A.

His humor, unrestricted by FCC rules and good practice requirements, can be quite edgy.

I think Sirius XM hopes to push the sale of subscriptions and / or online accounts, just as they did with Stern.

 

[Robnoxious]

His humor, unrestricted by FCC rules and good practice requirements, can be quite edgy.

I think Sirius XM hopes to push the sale of subscriptions and / or online accounts, just as they did with Stern.

While it might drum up some Spanish speaking subscriptions for Sirius in the immediate short term...
Much like Stern, Piolin's overall impact will be negligible at best.

Piolin better have some side projects in the spanner to keep his face out there in terrestrial media or he'll be just as irrelevant as Howard Stern is today.

 

[nmoore6676]

His humor, unrestricted by FCC rules and good practice requirements, can be quite edgy.

I think Sirius XM hopes to push the sale of subscriptions and / or online accounts, just as they did with Stern.

While it might drum up some Spanish speaking subscriptions for Sirius in the immediate short term...
Much like Stern, Piolin's overall impact will be negligible at best.

Piolin better have some side projects in the spanner to keep his face out there in terrestrial media or he'll be just as irrelevant as Howard Stern is today.

If I had Stern's bank account I would be happily irrelevant but as it is I am totally unrecognized as well as poor. As they say life is a bitch. More power to Eddie Sotelo if he is smart enough to bank his cash and live happily ever after.

As for Howard if he were totally irrelevant, as you say, why is he the pivotal judge on "America Has Talent"? He is doing just fine and hasn't applied for unemployment as of the latest I've heard.

 

[Robnoxious]

As for Howard if he were totally irrelevant, as you say, why is he the pivotal judge on "America Has Talent"? He is doing just fine and hasn't applied for unemployment as of the latest I've heard.

Stern is now irrelevant in the medium that earned him his greatest success, that's all. He's laughing all the way to the bank and good on him because again he has earned it. However, all of the things that made Stern edgy, different and trendsetting have all but evaporated since leaving terrestrial.

Piolin could buck that trend but he probably will not.

 

[nmoore6676]

As for Howard if he were totally irrelevant, as you say, why is he the pivotal judge on "America Has Talent"? He is doing just fine and hasn't applied for unemployment as of the latest I've heard.

Stern is now irrelevant in the medium that earned him his greatest success, that's all. He's laughing all the way to the bank and good on him because again he has earned it. However, all of the things that made Stern edgy, different and trendsetting have all but evaporated since leaving terrestrial.

Piolin could buck that trend but he probably will not.

I only catch snippets of Stern as I am not a Sirius subscriber. However from what I've heard he is pretty much as edgy as he ever was. Perhaps more so. However he exited terrestrial mostly because he was losing markets as some station owners succumbed to pressure from various blue nosed groups who badgered their local sponsors.

He was also taking advantage of a propitious move of his mentor Mel Karmazin to Sirius who was willing to bring him over at a healthy payoff. So it was a smart move because he would have lost a lot of edginess if he were forced to conform to the standards needed to keep him on the air. The FCC also had Stern on their radar as well as those similar to him.

However Piolin will likely not be given quite the same leeway as things have changed even for Siurus/XM. However he can still get a good paycheck and be less censored. So I wish him luck and the good sense to make the best of the situation as Stern did.

 

[radiojomo]

Stern doesn't need radio anymore. He has reinvented himself as a family friendly and "tells it how it is" persona on TV where he can make a lot more money with a lot less time investment. I wouldn't be surprised if we see him hosting a reality or game show one of these days...