DVE... #1 overall. #1 persons 25-54, #1 men 25-54.
The X... #1 persons 18-34, Tied #2 persons 25-54, #2 men 25-54.
Not worth a spit?
I guess the only thing that matters is that they don't play what YOU like, right?
But aside from that, Keymarket is a small-market operator that will never get a pro sports team, and 104.3's signal isn't good enough anyway.
If a major operator like Cumulus or Cox came in and bought up 2 or 3 of the remaining FM owners (Renda, Steel City, Keymarket, Salem, EMF, St. Joseph Mission) there are some signals that could work... if a commercial owner had some combination of 92.9, 96.9, 98.3, 99.7, 101.5 and 106.7 they could do some interesting things.