PITTSBURGH ARBITRON RATINGS: MARCH 2011

[pjc1961]

http://www.radio-info.com/markets/pittsburgh

Persons age 6+ overall publicly released data for the March 2011 period of Thu. 3/3/11 to Wed. 3/30/11.
Next report will be for the April 2011 period (covering Thu. 3/31/11 to Wed. 4/27/11) with the release date of Wed. 5/18/11.

 

[trefdawg]

Bob has to be happy with his station.. Also good to see KVE grow some more.

 

[Boss Radio]

FM 104 passes KDKA in overall numbers....and I'm guessing the demos have been better for a long time. Troubled times at 1020.

 

[Parttimer]

104.7 is #6 25-54.... KD is not in the top 10. The Pickle is #9.

 

[KeyTimes950]

Also, observed and noted, the slow rise of WPKV-98.3 continues after a brief drop late last year. K-Love now is 13th in the market. My only regret is that this Duquesne-licensed station regards its COL the way so many "Pittsburgh" stations regard such COLs as McKeesport, Irwin, Jeannette, Burgettstown, New Kensington and so forth. (If I begin to sound like a broken record on that subject, so be it, but I still believe in "public interest, convenience and necessity.")

 

[california]

It's a shame about 92.9 or LTJ or whatever they call themselves. I can remember travelling north on 79, and they seemed to have an amazing signal. That ownership reminds me of the Pirates. Cheap and stupid.

 

[Parttimer]

Regarding the last 3 comments above:

1) LTJ's owners won't do a format they don't personally like, thus no urban (not full-time, anyway). They don't play Christmas music either.

2) The rise of the Christian music format is interesting. It's #2 in Orlando.

3) LTJ does have a very good signal, and the Pirates' ownership analogy is a very good one.

 

[MsMusicRadio]

Don't the same people own BOB FM which seems to be doing quite well?

 

[FreddyE1977]

Wow, 1360 has slid completely off the charts.

Time to bring back WIXZ? Could not possibly do any worse.

 

[Boss Radio]

Wow, 1360 has slid completely off the charts.

Time to bring back WIXZ? Could not possibly do any worse.

Are you kidding? It's doing great for Renda. He cashes the checks from the egomaniacs who buy the time and doesn't have any sales responsibility.

 

[MsMusicRadio]

Wow, 1360 has slid completely off the charts.

Time to bring back WIXZ? Could not possibly do any worse.

I'd go with WMCK

 

[Parttimer]

Wow, 1360 has slid completely off the charts.

Time to bring back WIXZ? Could not possibly do any worse.

Are you kidding? It's doing great for Renda. He cashes the checks from the egomaniacs who buy the time and doesn't have any sales responsibility.

Yeah... as far as Renda's concerned it couldn't be BETTER....

 

[FreddyE1977]

all of which relies on a steady supply of egomaniacs who do not know what Arbitron is....

 

[Boss Radio]

all of which relies on a steady supply of egomaniacs who do not know what Arbitron is....

Don't they do direct selling of their various plans? As long as they get enough direct response, that's all that matters.

 

[fromtheinsideout]

As long as Ron Morris is buying around 20 hours a week, they can easily get by with almost no overhead, save for routine maintainence, which they already have on payroll because of their other stations. There is no need for a sales staff for the station (ask Terry Lee about their willingness to go out and sell spots inside brokered programming). As long as Ron Morris has an ego, things are just fine there.

 

[FreddyE1977]

all of which relies on a steady supply of egomaniacs who do not know what Arbitron is....

Don't they do direct selling of their various plans? As long as they get enough direct response, that's all that matters.

That's what I am questioning. Does anybody hear and respond when they pull that kind of number?
Or is merely the fact that he is on the radio enough of an ego stroke to keep him shelling out for it,
whether anybody listens or not? (unlike somebody like Frankie Day, who I think really does have a genuine
love for his content, and who does register an audience in the book)