A thread that I started over on the Pittsburgh board has evolved to an interesting discussion concerning what constitutes ``ethnicity'' (in Arbitron terminology). Pittsburgh does have a rich cultural (``ethnic'') heritage -- primarily European in origin. But it has a negligible Hispanic population. So, to the point of this posting. Is Pittsburgh the largest market in the U.S. without a fulltime Hispanic radio station?
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Pittsburgh - largest market without a Hispanic station?
- Thread starter Bob E. Nelson
- Start date
S
STEALINGyourAUDIENCEgirl
Guest
Look let me justify myself before I post this. "I AM NOT BEING RACIST!" But when I went there I barely saw anything but white people. Not that I was going out of my way to look but I honestly dont think that could survive in that type of market. However, I could be wrong.
R
Radio_Realist
Guest
"Is Pittsburgh the largest market in the U.S. without a fulltime Hispanic radio station?"
If you're all that curious, why keep launching threads like this one? Just look up the radio stations in the 23 cities that are larger markets than Pittsburgh and see if any of those cities don't have an Hispanic radio station.
I mean, what's to discuss? If you want to know the answer, look it up.
If you're all that curious, why keep launching threads like this one? Just look up the radio stations in the 23 cities that are larger markets than Pittsburgh and see if any of those cities don't have an Hispanic radio station.
I mean, what's to discuss? If you want to know the answer, look it up.
Bob,
One of my interests in radio and television is Hispanic; my interest in radio goes back to the night I discovered at 13 that on my mother's AM table radio I could pick up far distant stations, something up until then I never thought possible. My interest in Hispanic culture goes back to my taking Spanish courses in high school and college. All that to explain that one of the databases I keep is U.S. metropolitan areas (MSA's) without a full-time Hispanic radio station.
According to my records, St Louis is the largest market without a full-time Hispanic station, although Radio Cucui comes close over WEW, which claims to be the oldest radio station west of the Mississippi (it was put on the air by the Jesuit college there in the 1920's). Pittsburgh is second. While St Louis has 70,000 Hispanics at least, it is strange that no one has started the format there, since towns with only 30,000 Hispanics have managed to have viable stations. But Pittsburgh, as you can see, has far less. A year ago I ran "Pittsburgh Hispanic" through a search engine and came up with only one reference, a university professor's study. For whatever reason, Pittsburgh has not attracted Hispanics. The cold weather cannot be a factor, for there are tens of thousands in Boston, New York, Connecticut, Rhode Island, and Philadelphia, as well as Minneapolis-St Paul, none of which is tropical.
METROPOLITAN AREAS WITH MORE THAN
HALF-MILLION POPULATION & NO SPANISH RADIO
Statistics from 2000 Census
Pop. City Hispanics
2.6 St Louis 52,000 WEW 770 Radio Cucui 4pm-10:30pm, Sat 2pm-10:30pm
2.4 Pittsburgh 4,000
2.0 Cincinnati 17,000 on 1230 AM Sunday evenings (TSJ says 65,000 Hispanics)
1.2 Buffalo 31,000 WHLD (2-5p, 7p-12M)
1.1 Rochester 20,000
1.0 Dayton 32,000
0.9 Albany 12,000
0.9 Honolulu 17,000 KNIU ( blocks)
0.7 Syracuse 7,000
0.6 Scranton 7,000 (a local paper says 30,000)
0.6 Toledo 17,000
0.6 Baton Rouge 8,000
0.5 Mobile 7,000
0.5 Fort Wayne 14,000
One of my interests in radio and television is Hispanic; my interest in radio goes back to the night I discovered at 13 that on my mother's AM table radio I could pick up far distant stations, something up until then I never thought possible. My interest in Hispanic culture goes back to my taking Spanish courses in high school and college. All that to explain that one of the databases I keep is U.S. metropolitan areas (MSA's) without a full-time Hispanic radio station.
According to my records, St Louis is the largest market without a full-time Hispanic station, although Radio Cucui comes close over WEW, which claims to be the oldest radio station west of the Mississippi (it was put on the air by the Jesuit college there in the 1920's). Pittsburgh is second. While St Louis has 70,000 Hispanics at least, it is strange that no one has started the format there, since towns with only 30,000 Hispanics have managed to have viable stations. But Pittsburgh, as you can see, has far less. A year ago I ran "Pittsburgh Hispanic" through a search engine and came up with only one reference, a university professor's study. For whatever reason, Pittsburgh has not attracted Hispanics. The cold weather cannot be a factor, for there are tens of thousands in Boston, New York, Connecticut, Rhode Island, and Philadelphia, as well as Minneapolis-St Paul, none of which is tropical.
METROPOLITAN AREAS WITH MORE THAN
HALF-MILLION POPULATION & NO SPANISH RADIO
Statistics from 2000 Census
Pop. City Hispanics
2.6 St Louis 52,000 WEW 770 Radio Cucui 4pm-10:30pm, Sat 2pm-10:30pm
2.4 Pittsburgh 4,000
2.0 Cincinnati 17,000 on 1230 AM Sunday evenings (TSJ says 65,000 Hispanics)
1.2 Buffalo 31,000 WHLD (2-5p, 7p-12M)
1.1 Rochester 20,000
1.0 Dayton 32,000
0.9 Albany 12,000
0.9 Honolulu 17,000 KNIU ( blocks)
0.7 Syracuse 7,000
0.6 Scranton 7,000 (a local paper says 30,000)
0.6 Toledo 17,000
0.6 Baton Rouge 8,000
0.5 Mobile 7,000
0.5 Fort Wayne 14,000
Some afterthoughts about my note of yesterday.
The database is several years old, and since I last looked at it, WHLD in Buffalo (Niagara Falls) has dropped ethnic programs for liberal talk. I do not know who if anybody is taking the Spanish block of programs now.
Cleveland should be on the list, too. There used to be an Hispanic station, WDJW, 1380 I think, but it dropped Spanish two years ago. There is a noncommercial FM in the Elyria area but an adjacent college station in Cleveland keeps it from getting into Cleveland. Interesting to note, too, that Univision has a full-power UHF station in Cleveland, one of the USA package it got for Telefutura. It put Univision on the Cleveland station, WQHS channel 61.
The database is several years old, and since I last looked at it, WHLD in Buffalo (Niagara Falls) has dropped ethnic programs for liberal talk. I do not know who if anybody is taking the Spanish block of programs now.
Cleveland should be on the list, too. There used to be an Hispanic station, WDJW, 1380 I think, but it dropped Spanish two years ago. There is a noncommercial FM in the Elyria area but an adjacent college station in Cleveland keeps it from getting into Cleveland. Interesting to note, too, that Univision has a full-power UHF station in Cleveland, one of the USA package it got for Telefutura. It put Univision on the Cleveland station, WQHS channel 61.
The Lorain County station is actually WNZN/89.1 Lorain, which actually transmits from far west of Lorain, with a stick in Berlin Heights (near the Ohio Turnpike) in Erie County. It's pretty much a rimshot even into much of its COL!
And it is certainly not much of a factor in Cleveland, though they certainly try to sell what puny amount of west side coverage it may get. Distant, definitely.
Since Lorain is technically in the Cleveland market, that might be why Cleveland's not on the list - but effectively, there's no full-time Spanish language station covering any significant part of the market.
WDLW/1380 (also in Lorain) is now English-language "Kool Kat Oldies", sister to country WOBL/1320 Oberlin.
Youngstown, believe it or not, has a full-time (mostly) Spanish language outlet in WASN/1500 (daytimer). I say "mostly" because English-language brokered talker Louie Free takes up 8 AM-noon weekdays.
-OMW
And it is certainly not much of a factor in Cleveland, though they certainly try to sell what puny amount of west side coverage it may get. Distant, definitely.
Since Lorain is technically in the Cleveland market, that might be why Cleveland's not on the list - but effectively, there's no full-time Spanish language station covering any significant part of the market.
WDLW/1380 (also in Lorain) is now English-language "Kool Kat Oldies", sister to country WOBL/1320 Oberlin.
Youngstown, believe it or not, has a full-time (mostly) Spanish language outlet in WASN/1500 (daytimer). I say "mostly" because English-language brokered talker Louie Free takes up 8 AM-noon weekdays.
-OMW
R
Radio_Realist
Guest
"Pittsburgh has not attracted Hispanics."
This was discussed at length on the Pittsburgh board. For the past four decades, Pittsburgh hasn't attracted much of anybody to move here, regardless of ethnicity. Pittsburgh is the buckle of the rust belt. When the steel industry was chased out of the area, it took most of the jobs and economic growth with it.
Most people move into an area because they can earn a living there. That's why Pittsburghers keep moving out of the area in record numbers. That's also why we've dropped from being ranked in the high teens to the low to mid twenties.
This was discussed at length on the Pittsburgh board. For the past four decades, Pittsburgh hasn't attracted much of anybody to move here, regardless of ethnicity. Pittsburgh is the buckle of the rust belt. When the steel industry was chased out of the area, it took most of the jobs and economic growth with it.
Most people move into an area because they can earn a living there. That's why Pittsburghers keep moving out of the area in record numbers. That's also why we've dropped from being ranked in the high teens to the low to mid twenties.
J
Jeff_Davis
Guest
CIncinnati will be getting a Hispanic station before the summer is over. It will be a relatively small signal, but it will reach a good portion of the market. There may be more than one before it's all over.
R
Radio_Realist
Guest
"it will reach a good portion of the market."
How big a portion of 17,000 people is considered "good"?
How big a portion of 17,000 people is considered "good"?
J
Jeff_Davis
Guest
Actually, Arbitron estimates it to be closer to 22,000. I live in northern Kentucky, and there is a large population of Hispanics in the NKY area. That station is licensed in NKY, but shoots half of its signal into Cincinnati. It covers the areas in the city where there is a significant population. It does not cover a northern area where there is also a large population.
R
Radio_Realist
Guest
"Actually, Arbitron estimates it to be closer to 22,000."
OK, how big a portion of 22,000 people is considered "good"?
OK, how big a portion of 22,000 people is considered "good"?
J
Jeff_Davis
Guest
I don't know an exact number. I would guess the daytime signal hits 10,000 to 15,000. In the northern area of Hamilton County and in Butler County, it would be a strain to listen. The neighborhoods in the city and in northern Kentucky would be well covered.
Interesting that Arbitron says 22,000. Probably a lot more than that, since Hispanics, legal and undocumented, mistrust government agencies, including the Census. (This was also true of our own immigrant ancestors in the 1800's, as anyone who has done a family history using census and other records will verify-- our own ancestors came to this Land of the Free and good government from countries where censuses meant nothing but trouble -- drafting of young men in the family for the endless fratricidal wars in 19th-century Europe and higher taxes to fund those wars and the lifestyle of the aristocracy). Most governments in Latin America neglect if not abuse the poor.
There is some interesting material on the Pittsburgh Hispanic Chamber of Commerce website, too. There is a lot more on the web about Hispanics in Pittsburgh than there was a year or two ago.
MikeSFNM
There is some interesting material on the Pittsburgh Hispanic Chamber of Commerce website, too. There is a lot more on the web about Hispanics in Pittsburgh than there was a year or two ago.
MikeSFNM
R
Radio_Realist
Guest
"There is some interesting material on the Pittsburgh Hispanic Chamber of Commerce website, too."
Including some information that is beyond belief. That website claims that there are 68,926 Hispanics in Western Pennsylvania. For that to be true, then they have to be including everyone who spent a weekend vacationing in Cancun.
Either that, or there were a lot of pranksters checking a different box on their census forms.
Including some information that is beyond belief. That website claims that there are 68,926 Hispanics in Western Pennsylvania. For that to be true, then they have to be including everyone who spent a weekend vacationing in Cancun.
Either that, or there were a lot of pranksters checking a different box on their census forms.
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