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PITTSBURGH NEEDS A FULL TIME R&B and Classic Soul station

4

412HD

This is my option :eek:
I think Pittsburgh needs an R&B station its very tolerable then Rap music. When WJJJ 104.7 the Beat was on air it was doing pretty in the ratings before the PPM. WJJJ was #5 or #6 in the market until Clear Channel flipped the Switch to Talk doing the Clear Channel's time when they were flipping high rated stations.
I think for now Martz should make a deal with WLTJ 92.9 to broadcast they're 92.9 HD-2 Q in the City station on a 250 watt translator.

THE END ;)
 
412HD said:
This is my option :eek:
I think Pittsburgh needs an R&B station its very tolerable then Rap music. When WJJJ 104.7 the Beat was on air it was doing pretty in the ratings before the PPM. WJJJ was #5 or #6 in the market until Clear Channel flipped the Switch to Talk doing the Clear Channel's time when they were flipping high rated stations.
I think for now Martz should make a deal with WLTJ 92.9 to broadcast they're 92.9 HD-2 Q in the City station on a 250 watt translator.

THE END ;)
Click to expand...

Before the PPM are the three magic words. PPM is not going away and R&B in Pittsburgh proved not to be PPM friendly. Just the facts.
 
412HD said:
This is my option :eek:
I think Pittsburgh needs an R&B station its very tolerable then Rap music. When WJJJ 104.7 the Beat was on air it was doing pretty in the ratings before the PPM. WJJJ was #5 or #6 in the market until Clear Channel flipped the Switch to Talk doing the Clear Channel's time when they were flipping high rated stations.
I think for now Martz should make a deal with WLTJ 92.9 to broadcast they're 92.9 HD-2 Q in the City station on a 250 watt translator.

THE END ;)
Click to expand...

Regardless of WJJJ's ratings, They couldn't sell it...... The end.
 
Parttimer said:
Regardless of WJJJ's ratings, they couldn't sell it...... The end.
Click to expand...

WJJJ did fine during the few years it was "Jammin' Oldies." It was the Smooth Jazz they couldn't sell, because it
was a de facto Urban AC.

When they decided to mess with the format, it became "Jammin' Hits" and proceeded to play Britney Spears and
N Sync. That was a mistake. When it didn't work, they turned it into (you guessed it): an Urban AC. That too
was a mistake.

Finally, they turned it into the News/Talk station they always wanted.

The End.

C.

P.S. Jammin' Oldies has been revived, very successfully, in Cincinnati. And it would still work in Pittsburgh, with
qualifications.
 
412HD said:
This is my option :eek:
I think Pittsburgh needs an R&B station its very tolerable then Rap music. When WJJJ 104.7 the Beat was on air it was doing pretty in the ratings before the PPM. WJJJ was #5 or #6 in the market until Clear Channel flipped the Switch to Talk doing the Clear Channel's time when they were flipping high rated stations.
I think for now Martz should make a deal with WLTJ 92.9 to broadcast they're 92.9 HD-2 Q in the City station on a 250 watt translator

THE END ;)
Click to expand...

Whats sad about this is WLTJ's HD-2, HD-3 and HD-4 is almost equal in coverage to a Class B1, but only 9 of us know about it with HD Radios
 
I totally agree. Every afternoon after work, I go online and listen to a straight R&B station from another city (i.e. Baltimore-Magic 95.9, DC-Majic 102.3, Columbus OH, Cleveland-WZAK 93.1, Columbia SC-WLXC Kiss 103.1) for my daily R&B fixes. But let me tell you this --- The new WAMO 100.1/AM 660 only caters to the YOUNGER listeners with repetitive hip-hop. 90% hip-hop, 10% R&B (or is it - as they say - "hottest hits"). At this point they're totally hip-hop heavy! The closest to R&B/Urban AC (I mean REAL R&B, folks!) anyone can get in this town is WLTJ 92.9-HD2 "Q in the city". I don't think the other stations here in this town would give up their current formats right away --- at least right now.
 
At work the Walls are Lead Lined so we get no Radio Signals, We Listen to WDAS 1480 online. Great Station for R&B Oldies. @ home HD radio Q in the City.
 
Strangely enough nobody with money shares this thought process. If this were a profitable format in Pittsburgh "old" WAMO would still be on the air, maybe under the CBS or Clear Channel banner. That's not the case, but if you wanna keep dreaming....
 
IIRC WAMO was sold at possibly the worst time to sell a radio property in 20 years or so. Radio One (a likely buyer of Urban stations) was and still is in a "cash generating" mode. They have big debt payment due this fall which I think they will make but they will be low on cash. Why Radio One did not LMA WAMO I will never know. I can only guess the existing WAMO sales staff was not to RI's liking and it does take time to build an Urban sales staff. CBS has a Urban Cash machine (V103 Atlanta) but to sell Urban locally it take a trained sales staff and V103 has been selling Urban locally since the Plough ownership in the 1970's. Atlanta has better Urban Demos which helps with the Agency orders. How much of Pittsburgh's radio revenue is "agency"? With a small 8.2% Black population, Agency money would be slow so any urban operator in Pittsburgh will have to build a "street" sales force and sell it like a lot of non rated markets do. Calling on merchant's gaining trust, then delivering results when you get that first order. That is not a 6 month project more like a 3 or more year project. Who can run a station 3 or more years without "positive cash flow"?
 
The "street" approach is exactly what Martz is doing with the new WAMO. And the key is that it is VERY low overhead... he paid $290K for the AM, has a syndicated morning show and a very small staff, in a small rented space in Forest Hills.

In terms of percentages, it probably turns a profit, but in sheer dollars it's a small operation. Everyone brings up markets like Atlanta and Philly, there is just no comparison.

Inner City, another high-quality Urban operator at the time, came in here a few years ago and tried to go full-bore with 1550. It think it lasted maybe 6 months before they bailed and sold it to the Lifestyle Network people.
 
Everything thing you guys stated can be summed up simply: If it can't make money, it don't make sense
 
Brainbuster said:
Everything thing you guys stated can be summed up simply: If it can't make money, it don't make sense
Click to expand...

And if no other company came forward and did it, they know the real numbers from times past. Philly and Atlanta are total different population bases. Not even a close comparison with this town for urban.
 
The closest to R&B/Urban AC (I mean REAL R&B, folks!) anyone can get in this town is WLTJ 92.9-HD2 "Q in the city".
Click to expand...

I just recently have been listening to Q92.9 at night at times. Are they simulcast with their HD2 station as I hear the female jock say "Q in the City"?
 
Alton said:
The closest to R&B/Urban AC (I mean REAL R&B, folks!) anyone can get in this town is WLTJ 92.9-HD2 "Q in the city".
Click to expand...

I just recently have been listening to Q92.9 at night at times. Are they simulcast with their HD2 station as I hear the female jock say "Q in the City"?
Click to expand...

WLTJ FM's Q in the City @ 9pm to Midnight is different because it's live with requests, And WLTJ HD-2 Q in the City is a seperate entity that shares the same name and core artists
 
WLTJ FM's Q in the City @ 9pm to Midnight is different because it's live with requests, And WLTJ HD-2 Q in the City is a seperate entity that shares the same name and core artists
Click to expand...

Thanks!
 
WLTJ HD2 Q in the city is the best R&B station I've ever heard. I listen on line from Boston. We have no R&B stations here.

I think more people listen on line or on apps and are abandoning standard radio. Tracie Lee is doing a great job.
 
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