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Pittsburgh Radio Predictions for 2010

C

CaliRadioGuy

I should have started this topic a week ago, but since I got four hours to midnight it's still valid. Does anyone have any predictions for the Pittsburgh Radio Market and Pittsburgh Radio stations and personalities for 2010? 106.7 becoming a Catholic station doesn't count.... :p

And if you really want to be risky, any predictions for the Pittsburgh radio market in the next ten years!
 
That's the one thing that WON'T happen...... WAMO went out of business, you can't sell Urban in this market.

Personally I think there will be an all-sports FM within the next 18 months.

KDKA will significantly cut back on local hosts in favor of syndicated shows.

Keymarket might exit the market or further scale back the Frogs, they need cash.

And as much as it's not my cup of tea, a liberal talk station on AM might have a chance with Lynn Cullen and some national shows like Ed Schultz.

And I give you a 50-50 shot that the WAMO buyer holds it for a very short time and then it ends up in the hands of K-Love or Salem.
 
Parttimer said:
That's the one thing that WON'T happen...... WAMO went out of business, you can't sell Urban in this market.

Personally I think there will be an all-sports FM within the next 18 months.

KDKA will significantly cut back on local hosts in favor of syndicated shows.

Keymarket might exit the market or further scale back the Frogs, they need cash.

And as much as it's not my cup of tea, a liberal talk station on AM might have a chance with Lynn Cullen and some national shows like Ed Schultz.


And I give you a 50-50 shot that the WAMO buyer holds it for a very short time and then it ends up in the hands of K-Love or Salem.
Click to expand...


I think an all sports FM station would do great in Pittsburgh. I think 105.9 would be the logical choice. They have most of the talent in place already.
 
That's the one thing that WON'T happen...... WAMO went out of business, you can't sell Urban in this market.

Personally I think there will be an all-sports FM within the next 18 months.

KDKA will significantly cut back on local hosts in favor of syndicated shows.

Keymarket might exit the market or further scale back the Frogs, they need cash.

And as much as it's not my cup of tea, a liberal talk station on AM might have a chance with Lynn Cullen and some national shows like Ed Schultz.
And I give you a 50-50 shot that the WAMO buyer holds it for a very short time and then it ends up in the hands of K-Love or Salem.
Click to expand...

I agree and I also agree their may be a Frog less or two in the pond in 2010. But we shall see. I also suspect a possible change at WMNY, but I don't know if old man Renda has any ideas left for that station.
 
>>>KDKA will significantly cut back on local hosts in favor of syndicated shows.<<<

The only time they're not local is 10 p.m. to 5 a.m., which are wasted hours anyway. I could see them trimming that back and dumping local programming from 7 p.m. until 10, but, minus Limbaugh, there isn't a show that's going to do much better than what they have.
 
In the long run, however, I think the move to syndication with be cost-driven. And as bad as their 25-54's are now, syndication probably couldn't do much worse....
 
Parttimer said:
In the long run, however, I think the move to syndication with be cost-driven. And as bad as their 25-54's are now, syndication probably couldn't do much worse....
Click to expand...

I agree, but there isn't that much to cut. They're going to have a local morning show, and they're committed to the PM drive news block. That leaves the Marty Griffin and Honsberger slots. I could see replacing one with syndication, but not both.
 
-ESPN buys one of the FM stations to position itself to compete for broadcast rights.
-3 FM stations do drastic format changes to try to capture deflating ad venues.
-1360 in effect becomes PCNC-AM, simulcasting programming throughout the day.
--Propelled by the Pirates cinderella drive to the World Series championship, 104.7 becomes the number 1 station for September and October.
 
This board continues to evolve away from the sniping at each other that was prevailent a few years ago and continues to become a friendlier place with great discussion, insight, historical perspectives, and ideas.
 
- The Pittsburgh area will get it's first all-Spanish station on a small daytime AM signal
- Two more local AM's will adopt a talk format. One will hire Lynn Cullen and add syndicated
liberal talk. The other will run syndicated conservative shows not currently picked-up on 104.7
(Laura Ingraham, Mark Levin, etc.)
- The buyers of WAMO will work out a deal with The Mouse to put ESPN Radio on 106.7
(either lease it or swap 1250 for 106.7 and 860. This would give them an AM station with a decent signal
for their Catholic programming. ESPN could then go after local
play-by-play agreements with FM)
- 1320 will play it's first Led Zeppelin record since the days of 13Q as the demographic catches-up with them
- at least one local AM will go dark due to financial problems, and it won't be the one that
everybody expects
- Pittsburgh AM stations running IBOC will give up the ghost by the end of 2010
- You still won't be able to hear WMNY anyplace north of Century III Mall after sundown
 
Hey! That was my favorite prediction to date, Part!

Something about 1250. I don't doubt that sports talk could move to FM in this city. However, 1250 has been something of an iconic sports signal for more than 40 years in this town.

Yes, I know the signal is not what it could be. But, for that matter, neither are countless local FMs. I personally find the signal to be an easier pickup in much of the Mon Valley at all times of the day than KDKA.
 
WMNY evolves into all Feminist talk and breaks into the Top 10.

106.7 is sold to Keymarket who converts it to the "True Oldies Channel". The line-up is Jimmy Roach mornings and Scott Shannon the rest of the day.

Keymarket replaces Jimmy Roach with "John Boy and Billy"

Keymarket sells 106.7 to the City of New York. It becomes Classical 24/7. The HD2 is 'Yankees Radio"

Arlen Spector loses the election and gets the 7-12 slot on WJAS.

"True Oldies" moves to WPGR

KDKA gets an all night truckin show
 
MsMusicRadio said:
Arlen Spector loses the election and gets the 7-12 slot on WJAS.
Click to expand...


Dear Lord, if any one event could single-handedly kill off the radio industry, I do believe that
five hours a night of Snarlin' Arlen's inane babbling would do so.
 
I think the Spanish thing will happen or perhaps some sort of World Music station. The people moving into pittsburgh are the international students (Indian, Asian, Hispanic, etc) going to CMU and the UPMC affiliated schools. While small in numbers, though growing, the one's that stay in the region are very desriable--young, high paying tech/med jobs, lots of disposable income.
 
pman44 said:
I think the Spanish thing will happen or perhaps some sort of World Music station. The people moving into pittsburgh are the international students (Indian, Asian, Hispanic, etc) going to CMU and the UPMC affiliated schools. While small in numbers, though growing, the one's that stay in the region are very desriable--young, high paying tech/med jobs, lots of disposable income.
Click to expand...

That's a good observation pman44. One of the things I do every time I visit another city is take a scroll down their FM radio dial and you always hear at least 1 Spanish station. I live in the Bay Area right now and there are at least two out here on our FM Dial. Granted, most cities have a larger Hispanic population than Pittsburgh but as the city becomes more diversified, I wouldn't be surprised if there is a Spanish station someday down the road.
 
Sheri Van Dyke will be fired from 3WS resulting in a wrongful termination suit. Also 1320 will also add Bob Dylan, Jefferson Airplane and some '60s-'70s rockers to its playlist.
 
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