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Pittsburgh ratings.

R

RandomUser

I never see it here , but hey its nice to see them:
radioinsight.com

Pittsburgh

Nielsen Audio PPM Monthly Ratings Pittsburgh (Market #32) Population: 1,997,800 Black: 193,300 – Hispanic: 51,300 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com
How is Kiss growing so much? 6.2? Otherwise what I would expect.
 
RandomUser said:
How is Kiss growing so much?
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They have the second longest-running morning show in the market and a solid roster of local talent for most of the day. They are a heritage brand at this point and with Star being over 50% gold these days, they’re pretty much the only place to hear anything current, even if they’re far less aggressive than they once were. Plus, the music cycle is on a bit of an upswing with recent releases from core artists including Olivia Rodrigo, Harry Styles, Bruno Mars, etc.
 
newguy16 said:
They have the second longest-running morning show in the market and a solid roster of local talent for most of the day. They are a heritage brand at this point and with Star being over 50% gold these days, they’re pretty much the only place to hear anything current, even if they’re far less aggressive than they once were. Plus, the music cycle is on a bit of an upswing with recent releases from core artists including Olivia Rodrigo, Harry Styles, Bruno Mars, etc.
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Well get this. The holidays they were at a 3.5 , now 6.2. Explain that! Also , you’re right , maybe Star played a part. The playlist is such a train wreck now. It doesn’t even have a format. Not current enough for CHR , too much rap for Hot AC. Adult CHR but with rap? Lol.
 
Also, saw the news where WPGB has gone to national music logs. It's often the lowest radio station in the market for commercial music. Is it's sole purpose to clear Bobby Bones in the market? It hasn't sounded good since they fired JD Greene.
 
Les Talk said:
Also, saw the news where WPGB has gone to national music logs. It's often the lowest radio station in the market for commercial music. Is it's sole purpose to clear Bobby Bones in the market? It hasn't sounded good since they fired JD Greene.
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Does that mean the playlist is a dupe of IHeart Country Radio? The flip to country wasn’t as IHeart hoped , maybe keeping NewsTalk would’ve been better?
 
Yes, the music logs are identical to the national iHeartCountry channel rather than being programmed in house.

It's very common in smaller markets (Erie's 93.9 The Wolf and other similar sized markets typically do this for all of their stations) but many PPM markets still have local uniqueness to their music stations
 
Orlando has a similar phenomenon with our iHeart CHR and Audacy Hot AC. Our CHR, WXXL, which is up 5.8 to 6.2 in the monthlies and regularly exceeds what most CHR stations are doing. WOMX, our Audscy Hot AC, is down this month 4.4 to 3.8 and is often out of the Top 10. Both stations are market staples dating back 30+ years.
 


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