dfaulkner said:Jack Davis was giving some excellent background
on some of the songs, that kept me listening much longer than I would have otherwise...
That is definitely the one thing that they do right and deserve praise for. And it is something that is important if they hope to expand their audience. Being new to a particular musical genre can be like trying to get around in an unfamiliar city with no road map. You might have a favorable impression of the city and you know that there are going to be nice parts and not-so-nice parts as is the case with any city. But with no basic understanding of the overall layout of the land and no familiar landmarks, it can be a bit intimidating.
Basic background information on the songs - at the very least, title, artist, year it was recorded - provides that basic roadmap that helps listeners new to the genre better navigate through and hopefully eventually get past their newbie stage.
One of the very few post World War II genres I actually like and consider myself a fan of is "doo wop" style early rock and roll from the late '50s and early '60s. My passion for it is nowhere near as strong as my enthusiasm for pre-war stuff. But it is still very fun, melodic music and some of the vocal groups were incredibly talented. Some years back they gave 1190 AM the call letters of KLUV-AM and even resurrected the "mighty 1190" slogan. It played music from the late '50s and early '60s, including a LOT of doo wop. It got a lot of press at the time because the old McLendon era KLIF-AM/KNUS-FM frequencies were once again under common ownership with each playing the sort of music they did back during their respective heydays.
Unfortunately, KLUV-AM did not last long - but when it was on I listened to it frequently. The station was nothing more than music files on a computer in a rotation. No live hosts, undoubtedly because of the cost. In many ways, it was frustrating because, every so often, they would play a recording that I REALLY enjoyed - and I had no way of knowing what artist it was by or even what its title was. Had I known that information, I would have gone out and bought that recording and at least checked out other recordings by that same artist. And there are some recordings from that period that I don't particularly care for. It would be helpful for me as someone new to the genre to have background on those recordings as well so that I can eventually be more comfortable navigating through it - sort of like knowing which parts of town are nice and which need to be avoided.
Most Internet only stations are automated. But almost all of them stream title, artist and often even album information with the songs.
So that is something that KAAM is definitely doing right. They just need to have a serious reevaluation of their musical mix.