• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Place Your Bets

After 119 posts and nearly 5000 views, it appears that this thread is finally playing out.

Place Your Bets grew from a simple announcement about a programming change on a station with practically no ratings to a forum on programming philosophy and the state of radio in general. It's great to see so many so passionate on a subject and I have just one final thought that I'd like to convey that I hope no one will have an argument with.

As I've gotten back into the Big Band Business full time. My strategy is a simple one and I believe it applies to radio formats as well:

Decide what you want to do. And then figure out what marketing tools are necessary to achieve success - and be consistent. You must give it time. And you must define what you consider to be success. In other words:

It's not: I want to make money, I think I'll start an Adult Standards radio station

It is: I'm going to start an Adult Standards radio station. What do I need to do to make it profitable?

I believe you can make money doing anything. Some ways are harder than others and require more creativity, but it can be done. History is filled with stories of individuals who dared to dream and nay sayers telling them they were crazy.

Da Vinci, Einstein, Edison, the Wright Brothers..., and Marconi come to mind. Just because it's never been done or hasn't been done lately doesn't mean it's impossible. Case in point:

My band quadrupled our Sunday night crowd at Maggiano's in Northpark in just two weeks. Just through word-of-mouth and internet promotion. DON'T TELL ME anything is not possible!

Stay tuned...
 
OK...from what I was told, CBS had to jettison a radio station at the time and 1190 was the the one they wisely chose. I think...Radio One bought it, and they continued to run our oldies data base for a brief time WITHOUT editing the music, of course. The idea to do oldies on 1190 may have been Chuck Brinkman's. After choosing an initial playlist, he, pretty much, left things to me. Even then (1998?), we were concerned about the aging demographics on the FM, and decided to drop the 50's music and the Sunday Night Doo-Wops and put them on 1190, where, at least, they could still be heard. The Sunday Night Doo-Wop show DID return to the FM after the demise of 1190 and was heard until sometime in 2002, albeit from 9P-12M instead of 6PM-9PM. The audio on 1190 was indeed pretty good. I used to listen on a 'broadband' am radio and was sometimes amazed. That was, of course, before the days of IBOC and the limited audio bandwith. ;)
 
johnsummers said:
The audio on 1190 was indeed pretty good. I used to listen on a 'broadband' am radio and was sometimes amazed. That was, of course, before the days of IBOC and the limited audio bandwith. ;)
Click to expand...

Circa 2005 when KFXR revived ``The Mighty 1190'' for a few months, the audio was outstanding. I think this was during the First Broadcasting lease period.

In any event, the only thing comparable to 1190's processing was that of WCFL's during its heydey. It was tight, bright and all right! :)
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom