Regional Media, owner and operator of 22 radio signals in Illinois and Iowa announces the launch of Planet 93.9 and the return of the ever so popular Dave & Darren Morning Show. Planet 93.9 is replacing the previous Jack FM format with a new format described as Quad Cities Real Alternative.
Commenting on the new station, Dave Levora, Planet 93.9 Program Director said “The first question any Program Director needs to ask themselves when launching a new station is, Where is the hole in the market? Where’s there the best opportunity to succeed? Naturally, I felt the biggest thing the Quad Cities has been lacking is Dave & Darren in the Morning. We’re thrilled to be back on the air.”
Regional Media continues to invest in local radio at a time when it’s needed most. Local radio in the Quad City area is the lifeblood for thousands of consumers and cannot be done without the most important piece of the puzzle, local people.
https://radioinsight.com/headlines/186351/planet-returns-to-the-quad-cities-two-decades-later/
Yes this is like the radio edition of a reboot.