In the next few years the Census Bureau says the Metro areas of Cincinnati and Dayton will merger into one MSA. This will make the area the 13th Largest market in the country with a population of 3.2 Million. How will Radio respond to this?
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Planned Cincinnati/Dayton MSA Merger
- Thread starter richstrunck
- Start date
Thats what I believe, they'll be two seperate markets. However the MSA Merger is gonna happen, its just a matter of whenNoWayNoCC said:
Its my understanding that its gonna happen based on all the reports Ive seen in this decade and the inbetween counties(Butler, Warren) to the North are growing not losing but gaining population, there is growth between both cities they practically meet already.NoWayNoCC said:
Just wandering if any of the stations between both metro's will eventually try to target both markets?
Cleveland-Akron is one TV DMA (#17 I believe), but contains three separate radio MSA's Cleveland, Akron, and Canton. Nothing will change unless the local subscribing stations want it to change. And since, Cincinnati and Dayton have separate rosters of network TV affiliates, one set of whom would lose out in the battle of metros...I don't see anything changing regarding radio or TV markets.
Yeah, wow, with a network affiliate in each city. Does any one TV station completely cover both markets?
And for radio.... Save a couple of stations, name a significant number of them that cover both.
I highly doubt that Arbitron will combine the two markets.
They've done this type of thing for TV though and left radio alone.
And for radio.... Save a couple of stations, name a significant number of them that cover both.
I highly doubt that Arbitron will combine the two markets.
They've done this type of thing for TV though and left radio alone.
Arbitron has "broken off" some of the NYC area into a "new" (IIRC Hudson Valley) market. I expect they will figure out which will make them the most money.
I wonder if Glens Falls will eventually be swallowed into the Albany/Schenectady/Troy MSA in New York 
IIRC, Glens Falls is already part of the Albany radio market and has always been in their TV market AFAIK...
IIRC, Glens Falls is already part of the Albany radio market and has always been in their TV market AFAIK...Thats the question, will they make more money in a market of 2.1 Million(Cincinnati) or more money in a combined market with a population of 3.2 million(Dayton and Cincinnati?secondchoice said:
secondchoice said:
So if I understand correctly, Hudson Valley, Long Island, Middlesex and Manmouth etc are part of the 15+ million NYC. Kind of like an age / sex demo breakout.
The Cincinnati / Dayton MSA will be more logical than the Dallas / Forth Worth. Dallas traditionally was a raw cotton gathering / market town. Fort Worth was a "cattle town" still some of the locals refer to it as Cowtown. Incredibly there is even a difference in the local vegetation / weather (especially Eastern Dallas and the Western Fort Worth suburbs). Of course both cities have "grown" together and sort of share an airport. When DFW was opened in 1974, there an "understanding" that both cities would close their airports to commercial flights. Forth Worth did, Dallas did not and kept Love Field open for Southwest (which made my Fort Worth neighbors mad but that is another thread on another site). And how did a city that can trace it's roots to cotton have a NFL team called "The Cowboys" that played in the "Cotton Bowl" stadium for years until they move to Arlington TX. The big difference between the two MSA's is the Dallas and Forth Worth FM's are mostly pure "C's" and cover both Cities. The soil conductivity allows the AM's cover both of the Cities very well. I use to listen to WFAA 570 and KLIF 1190 (both Dallas COLs) in the early 1970's at Carswell AFB (West End of Fort Worth at the time). I really doubt a Class "B" FM will work on clock radios in both Cincinnati and Dayton.
secondchoice said:
Looking west from a Columbus standpoint, at this time isn't WLW - and maybe 103.5 - the only station that covers both Cincinnati and Dayton with a city-grade signal? Obviously a lot of signals from one city can be heard well in the closer suburbs of both metros (i.e. Cincinnati stations are easily listenable in Springboro, Centerville, etc.) but it seems a major overhaul would be needed to treat Cincinnati and Dayton the way Dallas and Fort Worth work.
As far as TV, I can't see any of those stations going away. If WKEF and WRGT are as underperforming as their Sinclair-owned brethren in Columbus, then maybe, but then that leaves those areas north of Dayton with a local over-the-air ABC or Fox station. And Dayton sure shouldn't have to lose WHIO, one of the best CBS affiliates in the country, only to be served by WKRC.
Curious to see how this pans out.
This is akin to Washington and Baltimore being combined as one metro, but both maintain separate media markets. Sure, stations in one market can be heard in portions of the other, but not enough to combine them into one market.
BTW, do Dayton and Cincinnati have anything in common with each other to be merged into one metro?
BTW, do Dayton and Cincinnati have anything in common with each other to be merged into one metro?
Their apparent proximity on the map probably wants the census people to 'straighten this part of Ohio up' but I just don't see them in the same market for anything at all.
Once, they shared a baseball team. But the Reds cut their home attendance by probably 25% with the Dragons.
I've got friends in Dayton..but it's so far to drive that I don't visit much at all anymore (especially when I figure how much it costs to visit and how likely I am to fall asleep driving down I-75 after 11 pm).
Maybe current gas prices might impact future MSA boundaries.
Once, they shared a baseball team. But the Reds cut their home attendance by probably 25% with the Dragons.
I've got friends in Dayton..but it's so far to drive that I don't visit much at all anymore (especially when I figure how much it costs to visit and how likely I am to fall asleep driving down I-75 after 11 pm).
Maybe current gas prices might impact future MSA boundaries.
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