96.7's imaging is the worst I have ever heard.
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Platinum 96.7 Imaging
- Thread starter thewolfmanrocks
- Start date
W
War Of Attrition
Guest
thewolfmanrocks said:
I'm not going that far, but it is easily the worst I have heard in a Top 10 market. It really is embarrassingly amateur.
S
stonesmarconi
Guest
Farid Suleman, Ron Chapman and Scott Shannon (ah yea I guess)
T
TheTominator
Guest
Yea, the imaging is pretty bad. And, is it just me or do the jocks sound bored out of their minds. They almost sound like
jocks on a Classical Music station. At least that's what that night chick Angie Michaels sounds like.
And do they all have to always make puns out of the title of a song, or use the title of the song they just played in some kind of word play. This is hack radio. But I guess with an oldies format all of your artists are either a) dead or b) retired
or c) both, and there really isnt anything new to say about them so you make up funny, I mean lame, jokes with the title of
the song to fill time.
But hey this is Ron Chapman's station, so its got to be good. Right?????? Um, no.
jocks on a Classical Music station. At least that's what that night chick Angie Michaels sounds like.
And do they all have to always make puns out of the title of a song, or use the title of the song they just played in some kind of word play. This is hack radio. But I guess with an oldies format all of your artists are either a) dead or b) retired
or c) both, and there really isnt anything new to say about them so you make up funny, I mean lame, jokes with the title of
the song to fill time.
But hey this is Ron Chapman's station, so its got to be good. Right?????? Um, no.
Hey,,I think you guys are being a little harsh,,Platinum will be playing in every major company office in Dallas/Ft Worth. Also I think many changes are coming to bring originality to the station. Just like a train gets momentum out of the station, I think Ron has tricks up his sleeve in the coming months,,,6 months it will be interesting to compare air-checks!
Unclekooks said:
I think the harshness and disappointment is exactly because Ron is behind it. Based on his track record in the market, they had high expectations. The format change has been an open secret for a month now; postings about Chapman's involvement existed weeks ago. People assume the veterans attached to this...particularly ones that were always associated with upbeat, personality-driven, well-executed, "fun" shows...would have come up with something that was not lifeless, dull, "corporate," small-market sounding, and unoriginal.
For those defending this, there some hypocrisy here. If CBS or Clear Channel had hired a consultant not named Ron Chapman to put on a station playing this bland, tired, worn-out soft rock to serve as background noise at "every major company office" in town, there would be never ending posts about how "corporate"-sounding it is, the evils of "CONsultants", how "cheap" this is, etc.
[/quote]
I think the harshness and disappointment is exactly because Ron is behind it. Based on his track record in the market, they had high expectations. The format change has been an open secret for a month now; postings about Chapman's involvement existed weeks ago. People assume the veterans attached to this...particularly ones that were always associated with upbeat, personality-driven, well-executed, "fun" shows...would have come up with something that was not lifeless, dull, "corporate," small-market sounding, and unoriginal.
For those defending this, there some hypocrisy here. If CBS or Clear Channel had hired a consultant not named Ron Chapman to put on a station playing this bland, tired, worn-out soft rock to serve as background noise at "every major company office" in town, there would be never ending posts about how "corporate"-sounding it is, the evils of "CONsultants", how "cheap" this is, etc.
[/quote]
Very well said, txchipk. Thank you for expressing this, I could not have said it any better.
I think the harshness and disappointment is exactly because Ron is behind it. Based on his track record in the market, they had high expectations. The format change has been an open secret for a month now; postings about Chapman's involvement existed weeks ago. People assume the veterans attached to this...particularly ones that were always associated with upbeat, personality-driven, well-executed, "fun" shows...would have come up with something that was not lifeless, dull, "corporate," small-market sounding, and unoriginal.
For those defending this, there some hypocrisy here. If CBS or Clear Channel had hired a consultant not named Ron Chapman to put on a station playing this bland, tired, worn-out soft rock to serve as background noise at "every major company office" in town, there would be never ending posts about how "corporate"-sounding it is, the evils of "CONsultants", how "cheap" this is, etc.
[/quote]
Very well said, txchipk. Thank you for expressing this, I could not have said it any better.
B
busyradioguy
Guest
txchipk said:
It's too early to call this a failure. Sheesh not even a week has passed yet. Give it time to get the kinks worked out.
D
DFW Muser
Guest
I think you misspelled weak...
B
busyradioguy
Guest
DFW Muser said:
Nope...
[/quote]
I think the harshness and disappointment is exactly because Ron is behind it. Based on his track record in the market, they had high expectations. The format change has been an open secret for a month now; postings about Chapman's involvement existed weeks ago. People assume the veterans attached to this...particularly ones that were always associated with upbeat, personality-driven, well-executed, "fun" shows...would have come up with something that was not lifeless, dull, "corporate," small-market sounding, and unoriginal.
For those defending this, there some hypocrisy here. If CBS or Clear Channel had hired a consultant not named Ron Chapman to put on a station playing this bland, tired, worn-out soft rock to serve as background noise at "every major company office" in town, there would be never ending posts about how "corporate"-sounding it is, the evils of "CONsultants", how "cheap" this is, etc.
[/quote]
I disagree. By doing something this extreme (yes soft oldies are extreme) they are doing something unexpected and different. I give Citadel credit for that. If they were just another upbeat station playing typical contemporary acts like Lifehouse and 3 Doors Down they would get totally lost in the shuffle. You wouldn't be critical of it, but it wouldn't even get a 1 share on that signal.
I think the harshness and disappointment is exactly because Ron is behind it. Based on his track record in the market, they had high expectations. The format change has been an open secret for a month now; postings about Chapman's involvement existed weeks ago. People assume the veterans attached to this...particularly ones that were always associated with upbeat, personality-driven, well-executed, "fun" shows...would have come up with something that was not lifeless, dull, "corporate," small-market sounding, and unoriginal.
For those defending this, there some hypocrisy here. If CBS or Clear Channel had hired a consultant not named Ron Chapman to put on a station playing this bland, tired, worn-out soft rock to serve as background noise at "every major company office" in town, there would be never ending posts about how "corporate"-sounding it is, the evils of "CONsultants", how "cheap" this is, etc.
[/quote]
I disagree. By doing something this extreme (yes soft oldies are extreme) they are doing something unexpected and different. I give Citadel credit for that. If they were just another upbeat station playing typical contemporary acts like Lifehouse and 3 Doors Down they would get totally lost in the shuffle. You wouldn't be critical of it, but it wouldn't even get a 1 share on that signal.
My two cents...
The sweepers are indeed quite generic. It seems like they could have taken Memories 96.7's old sweepers and used them to better use. They're not playing up the "platinum" part of Platinum 96.7. However, I agree with the other posters - it's only been a week (not even that - it's only Thursday), so give it some time.
As to the music choice, I must say it's quite daring for this market. Only KAAM would play something like Percy Faith's "Theme From A Summer Place" as part of its playlist. (Okay, I have it on my MP3 player, but that's just me. ;D) It's frankly quite refreshing, and it harkens back to the late '70s and early '80s in many ways. (So I'm an old guy - so sue me.)
Plus the voices on air are quite good. They beat the heck out of most of the "kids" on radio today, who think it's OK to slur your words and talk real fast. (That extends to traffic reporters, too - John Driggs on KRLD, I'm looking at you.) The only one I have a bit of a problem with is Wendi Westbrook, and that may be because she's a holdover from the Twister, but I imagine she'll get into the groove soon enough.
The processing is a bit soft - there's not a lot of "oomph" to the sound, which may be a good thing considering the genre they're playing. But I bet Ron will have that "KVIL Sound" going as soon as the engineers figure it out, and it'll sound a lot more dynamic.
Overall, for its first week I give it an A- (only because, like Rick Nelson said, "you can't please everyone"). Like Jay F said above, it's a pretty extreme format move in a market like this where everyone wants to play it safe and spin the same 300 songs over and over again. Hope KPMZ has more than that.
The sweepers are indeed quite generic. It seems like they could have taken Memories 96.7's old sweepers and used them to better use. They're not playing up the "platinum" part of Platinum 96.7. However, I agree with the other posters - it's only been a week (not even that - it's only Thursday), so give it some time.
As to the music choice, I must say it's quite daring for this market. Only KAAM would play something like Percy Faith's "Theme From A Summer Place" as part of its playlist. (Okay, I have it on my MP3 player, but that's just me. ;D) It's frankly quite refreshing, and it harkens back to the late '70s and early '80s in many ways. (So I'm an old guy - so sue me.)
Plus the voices on air are quite good. They beat the heck out of most of the "kids" on radio today, who think it's OK to slur your words and talk real fast. (That extends to traffic reporters, too - John Driggs on KRLD, I'm looking at you.) The only one I have a bit of a problem with is Wendi Westbrook, and that may be because she's a holdover from the Twister, but I imagine she'll get into the groove soon enough.
The processing is a bit soft - there's not a lot of "oomph" to the sound, which may be a good thing considering the genre they're playing. But I bet Ron will have that "KVIL Sound" going as soon as the engineers figure it out, and it'll sound a lot more dynamic.
Overall, for its first week I give it an A- (only because, like Rick Nelson said, "you can't please everyone"). Like Jay F said above, it's a pretty extreme format move in a market like this where everyone wants to play it safe and spin the same 300 songs over and over again. Hope KPMZ has more than that.
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