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Playist, Programing

K

KDRadio

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I must say that our formula that we use to decided what songs get aired is dated, we must come up with a new formula period. the equation X number of listeners divided by Average TSL Equals catagory rotation,
however; with the advent of the Ipod (which is at its appex, and will not kill radio) it is safe to say that we need to be more expansive in our library's how bad does it make us look that someone has a new song or as we call it "exclusive" song in there Ipod before we even give it one spin, and with this whole artist royality issue how hard would it be to just play unsigned but published artist that actually have good music, and want to use radio for what is actually for.

Also Most of the people who have Ipod or are listening to alot of WEB artist, but yet we as an industry say we know what the people want. we are proving that wrong every single day with our RNR list that have 3, 4 month old tracks labeled as new adds....... and last saying that all of the listeners are not listing all of the time is accurate in itself, however, they do know and notice that we play the same songs over and over again and did i mention "Over Again!!!!" now that I have repeated myself it looks annoying, does it not? We a resolution for radio will never go away, it can become only supplemental and secondary I welcome your thoughts
 
KDRadio said:
I must say that our formula that we use to decided what songs get aired is dated, we must come up with a new formula period. the equation X number of listeners divided by Average TSL Equals catagory rotation,
however; with the advent of the Ipod (which is at its appex, and will not kill radio) it is safe to say that we need to be more expansive in our library's how bad does it make us look that someone has a new song or as we call it "exclusive" song in there Ipod before we even give it one spin, and with this whole artist royality issue how hard would it be to just play unsigned but published artist that actually have good music, and want to use radio for what is actually for.

Also Most of the people who have Ipod or are listening to alot of WEB artist, but yet we as an industry say we know what the people want. we are proving that wrong every single day with our RNR list that have 3, 4 month old tracks labeled as new adds....... and last saying that all of the listeners are not listing all of the time is accurate in itself, however, they do know and notice that we play the same songs over and over again and did i mention "Over Again!!!!" now that I have repeated myself it looks annoying, does it not? We a resolution for radio will never go away, it can become only supplemental and secondary I welcome your thoughts
Click to expand...

What country are you in?
 
You are confusing radio's purpose with the purpose of an i-Pod (at least if I'm catching your drift.)

Radio must reach a mass audience to be successful. You cannot attempt to make happy everybody competing with their own individual i-Pod's...because the listener programs the i-Pod to their own specific likes and dislikes. You can't program a radio station that way. And you can't survey every listener to find out specifically what songs they want and don't want.

Radio finds the music that at least 66% or better of the overall average audience likes and plays those songs, as determined by research which has proven over and over to work. Most of time, those songs liked by 66% of the test audience amounts to a list of about 300-500 songs (depending upon format).

You can test thousands of songs if you want. Once you filter your test to that 66% rule (also filtering for whether your station leans male or female), you'll still end up with about 300-500 songs.

And, by the way, most people have fewer than 500 songs on their i-Pods. (Oops...so much for the "radio needs to open their playlists and play 10,000 songs" idea.)

All but 2 of the most listened to satellite radio channels (that's Howard's channel and one other)...play the same songs over and over and over.

Trying to come up with some mathematical format to compute number of spins vs. number of listens to an i-Pod (or whatever it is you're trying to do) just might drive you insane, or render you sterile. (uh...just kidding!) Parental discretion is advised.
 
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