playlist 927 is now AIR1!

[xmusicmatt]

Just image this in San Fran, the weak leak KREV also on 92.7 go Air 1 or K-love

Shhh don't give EMF any ideas

 

[kogi19]

Why wouldn't EMF want all three sticks? They cover more listeners that way with four Arbitron markets. EMF is always expanding to cover more potential listeners. Why would you sell off 92.7 in the High Desert?

There is an overlooked aspect about this transaction. The three Amaturo stations are in the commercial area of the FM band, not in the non-commercial portion where Air1 is on KLRD 90.1 and KXRD 89.5.

Unless they want to declare those stations as non-commercial with the FCC, they can run commercials on Air1. Something they can't do in the non-commercial portion of the FM band.

 

[fybush]

There is an overlooked aspect about this transaction. The three Amaturo stations are in the commercial area of the FM band, not in the non-commercial portion where Air1 is on KLRD 90.1 and KXRD 89.5.

Unless they want to declare those stations as non-commercial with the FCC, they can run commercials on Air1. Something they can't do in the non-commercial portion of the FM band.

Like everything else EMF buys, these stations will be converted to noncommercial licenses. That's the only way EMF can get main-studio waivers to allow them to be programmed and staffed out of Sacramento. It's those main-studio waivers that have made EMF's business model so very successful. No expensive rent or even more expensive staffing in each local market (and no spectrum fees, either!), just a satellite dish and a transmitter.

 

[xmusicmatt]

They will convert them to non-com once the sale completes and file for a MSW to allow them to run each station from the transmitter without a local studio.. a Pre-packaged rack will be sat next to the transmitter and plugged in... someone will stop by and check on it once in awhile.

 

[stewie]

They will convert them to non-com once the sale completes and file for a MSW to allow them to run each station from the transmitter without a local studio.. a Pre-packaged rack will be sat next to the transmitter and plugged in... someone will stop by and check on it once in awhile.

Well put.

It will become a "radio station in a box". In fact it's probably already pre-built and ready to ship.

 

[kogi19]

Scott Fybush, xmusicmatt, stewie

Thanks for the insight as to EMFs standard operating procedure. I didn't know the main studio waiver could be used habitually and it would be allowed by FCC every time. EMF has this whole thing down to a science. Locally operated stations continue to fade away.

Scott, I hope your calendars will still be around for the next few years.

 

[fybush]

Scott Fybush, xmusicmatt, stewie

Thanks for the insight as to EMFs standard operating procedure. I didn't know the main studio waiver could be used habitually and it would be allowed by FCC every time. EMF has this whole thing down to a science. Locally operated stations continue to fade away.

Scott, I hope your calendars will still be around for the next few years.

I already have most of the pictures picked out for the 2014 edition, so as long as I'm still around to get them to the printer, they'll keep on coming!

 

[xmusicmatt]

Thanks for the insight as to EMFs standard operating procedure. I didn't know the main studio waiver could be used habitually and it would be allowed by FCC every time. EMF has this whole thing down to a science. Locally operated stations continue to fade away.

Thing is -- Look at Clear Channel radio.. They would do the same thing if they could.. In fact they are getting towards that now with Premium Choice music logs and generic voice tracks in a lot of their smaller markets.. The only difference is because their "commercial" there still must be a "local studio" ... however in most cases no local talent outside of maybe one person steps into that "studio" the rest is sales, business folks.

 

[stewie]

Thanks for the insight as to EMFs standard operating procedure. I didn't know the main studio waiver could be used habitually and it would be allowed by FCC every time. EMF has this whole thing down to a science. Locally operated stations continue to fade away.

Thing is -- Look at Clear Channel radio.. They would do the same thing if they could.. In fact they are getting towards that now with Premium Choice music logs and generic voice tracks in a lot of their smaller markets.. The only difference is because their "commercial" there still must be a "local studio" ... however in most cases no local talent outside of maybe one person steps into that "studio" the rest is sales, business folks.

CC runs two stations in Sacramento with no studio (93.7 Jack FM and Classic 93.1), just a PC with VT's added in. Of course there's an office and "studio" associated with the cluster, but no real studio.

 

[davideduardo]

CC runs two stations in Sacramento with no studio (93.7 Jack FM and Classic 93.1), just a PC with VT's added in. Of course there's an office and "studio" associated with the cluster, but no real studio.

The presence of the computer constitutes a "studio" since the "main studio" rule is interpreted to mean "point of local operation". After all, many "studios" today are just a computer with either a physical or virtual "board" running on them.