Going back to Nashville said:
I wonder why HD radios never caught on?? Could it be that they, in most cases, don't give listeners any real reason to buy them?
Yes.
You see, when HD Radio was launched in the early 2000's. it promised "Lots of exciting new stations"
What listeners got was "lots of exciting new MP3 players" and "lots of exciting unknown syndicated alternative talk networks" and "lots of exciting BBC World Service feeds".
Listeners, naturally, were expecting Sirius/XM type talent and really deep specialty formats (or at least something that lived up to the hype.) That never materialized. Secondly, to this day, very few commercial stations actively promote their HD stations (few even promote their main stations!)
Public radio has been better at this. Slightly. But their HD offerings for the most part, like the commercial broadcasters, have been second/third rate filler. Not a serious competitor with Sirius/XM.
But at that time, the radio industry still was polishing off the leftovers in that buffet known as Telecom '96. The radio minds then thought "Listeners....HA!....Just set it up and turn it on. We'll just slap on whatever and they'll listen. This satellite and online streaming is just a fad"
And they still think like that today.
HD is now becoming standard in most new cars and while that's a big boost, it's not going to mean much if there isn't anything good to listen to. But if you think they're being skimpy on their main channels (it shows a lot more painfully than the industry heads care to admit), their HD channels are REALLY sorely lacking.....
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