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It's so funny. We have noticed both 92.5 and 103.5 stealing our ideas for nearly 2 months now. It's the highest form of flattery, but the least they could do is put us on payroll! Funny how the big Corporate guys are looking at us and stealing our ideas! We love it! ClassX is affecting the dial here in Cincinnati. Hello to Wendy Walker and Chris Geisen! ;D
ClassX might be doing something different but don't expect the big guys to change anytime soon. I'm 54 and over than the news in the morning on WLW I can't tell you the last time I listened to Am or Fm.
Most people I talk to might be able to name the call letters of a couple of local stations but they admit they never listen to them. Most I know either listen to Pandora etc...or their Mp3 player. Especially the younger crowd. I remember when most of my generation had a radio on all day. I asked my grown children when the last time they bought a Cd was and they laughed at me. The whole industry needs to get back to it's roots or end up like the newspapers are headed. The big guys have tons of debt and destroyed radio as most of us remember it. They are reaping just what they've sown. My hats off to the locally owned stations trying to do something different.
Of course, the actual statistics released by Arbitron tells a different tale. The numbers of young people listening to over the air radio has increased a bit of late.
But never let facts get in the way of a decent story.
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