SallysPizza said:
I don't know how many of you on this board are in radio, but a PD these days in radio has to sit in a lot of meetings, many of which they would rather not have to be in. They have to be in them because they are "ASKED" to be in by a higher person in management or they are in them so there is not one more lame ass sales promotion that gets on the air. There are already enough on anyone's air. They also have to be on many company conference calls, some of which get nothing done. They also have morning show meetings, consultant meetings, aircheck sessions with the other air staff, sit with the promotions and/or marketing director regarding the Spring or Fall Promotion. Add two more promotion meetings if they are rated Summer and Winter. Some still do the music log, some have an APD/MD. If they are a current based music station, they have to meet and talk to record people. Some are not as accessible so the APD/MD meets with them and then he/she meets with the PD. There are also client meetings they are sometimes asked to be in on when they are trying to get a new client on, do a big buy/promotion with a big client, etc. There are research meetings, especially if they are testing their library and it's a hug one, they've got to spend time deciding which songs they need to test. If you only get to test 400, which 400? If they are serious about their HD2/HD3 channels, they are also working on the programming for them. Somewhere in there they eat lunch. I used to be a PD and in this day and age, I am glad I am only an air talent/APD. My former PD was in so many meetings he was frustrated. He felt in many ways it got in the way of him programming the station he gets paid to program. So, unless you walk a mile in someone else's shoes, don't belittle what their responsibilities are. You may not agree with their vision for the station and how the station sounds, but they have a job to do and not a lot of time to do it in. I would hope that if they were to critique you on your job, you would feel the same way.
WOW! Sallyspizza is the real deal. Been there DONE that. Hopefully Sallyspizza is not the current place of employment! I AM still lucky enough to be in these trenches. 18 years same great station. There
ARE some tricks of the trade on time management though not covered here:
Department head meetings>myself and two other PD's in our cluster get together before each meeting and agree that "all is well" when we're called on. What they don't know, they can't overmanage for us. Meetings alot shorter and food is served!
Sales Promotions>We pleasantly nod in approval to the sales person and ignore it all the way to the top. (easier if you're a private in-house owner vs. group.) Our owner/GM wants zero sales clutter on air i.e. so when it gets to the top
HE shoots it down. Alot of this business is sales coming up with value added promotion in
hopes of landing an account! Our owner is keen to this! Again, a major timesaver not having to creatively give stuff away from clients that don't exist yet.
Selector>I DO my own. NO APD/MD to impart their vision on my canvas.
Website>I've got a young techie type who covers the bases here! I trust him! That's
HIS canvas! He makes us look great in return. Oh I let him on-air weekends for his efforts. GOOD jock!
DJ airchecks> We go out for beers where I can be brutally honest AND it usually gets corrected(oh, I'm the morning guy with ratings!).
WPLR>A major success story in the northeast corridor and may the PD land on his feet. Great coverage Sallys!