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PMD DRIVE ON WEEI
- Thread starter RMARTZKE
- Start date
They got competition (in August of 2009) that wasn't some little tiny station with little talent. Many people liked what 98.5 had to offer. Eventually they forced Ordway to retire and put Salk in as
Holley's new partner. (And even before then, in Sept. of '11, they were forced to simulcast on FM
and then move the AM to ESPN...again due to the competition).
Does EEI's demo skew older? Do younger and middle aged folks prefer Sports Hub? Did the lackluster Sox of a couple years back drag them down...did they overpay for Sox rights, and now with
a bad economy they have to scale back?
Decisions have had to be made either in Wolfe's office or corporate in Bala Cynwyd PA. They can still be competitive with 98.5 but they lose in many time slots in many important demos. Yes they have made changes but are the changes helping?
PM DRIVE: Feb, Salk unveiled
http://www.boston.com/sports/other-...replacement/W6EqFpcDIMPdDg72v0lMLJ/story.html
See articles in Boston Sports Media Watch, in the papers (Finn, etc.) about the ratings including
show vs show.
From last Dec.: Felger & Mazz #1 M 25-54; Ordway & Holley #5.
http://www.boston.com/sports/touching_all_the_bases/2012/12/sports_hub_no_1_in_fall_rating.html
In Jan Bruce of BSMW said the morning duo had to go.
http://www.bostonsportsmedia.com/2013/01/its-time-for-weei-to-say-goodbye-to-dennis-and-callahan
>>But now, they are eons behind Toucher and Rich in the latest ratings book, (T&R finished first at --, D&C sixth at --) and I cannot foresee a scenario in which they ever overtake T&R again.
(Allen figured it was best to put D&C on RKO mornings)
>>. As Finn notes, a shakeup is more likely to happen in the afternoon with Ordway
A month later...it did.
Holley's new partner. (And even before then, in Sept. of '11, they were forced to simulcast on FM
and then move the AM to ESPN...again due to the competition).
Does EEI's demo skew older? Do younger and middle aged folks prefer Sports Hub? Did the lackluster Sox of a couple years back drag them down...did they overpay for Sox rights, and now with
a bad economy they have to scale back?
Decisions have had to be made either in Wolfe's office or corporate in Bala Cynwyd PA. They can still be competitive with 98.5 but they lose in many time slots in many important demos. Yes they have made changes but are the changes helping?
PM DRIVE: Feb, Salk unveiled
http://www.boston.com/sports/other-...replacement/W6EqFpcDIMPdDg72v0lMLJ/story.html
See articles in Boston Sports Media Watch, in the papers (Finn, etc.) about the ratings including
show vs show.
From last Dec.: Felger & Mazz #1 M 25-54; Ordway & Holley #5.
http://www.boston.com/sports/touching_all_the_bases/2012/12/sports_hub_no_1_in_fall_rating.html
In Jan Bruce of BSMW said the morning duo had to go.
http://www.bostonsportsmedia.com/2013/01/its-time-for-weei-to-say-goodbye-to-dennis-and-callahan
>>But now, they are eons behind Toucher and Rich in the latest ratings book, (T&R finished first at --, D&C sixth at --) and I cannot foresee a scenario in which they ever overtake T&R again.
(Allen figured it was best to put D&C on RKO mornings)
>>. As Finn notes, a shakeup is more likely to happen in the afternoon with Ordway
A month later...it did.
The funny thing is as dominant as EEI was people were still on record that they were highly vulnerable to a first class FM operation. So it really isn't that shocking. I know it's easy to say now but believe me it was being said then.
The real death blow came when 850's flip to FM did nothing and numbers actually went down.
You young whipper-snappers with your FM radio...an old guy like me sticks with sports on AM. Who cares about a solid signal when I can get a ballgame with lots of thunderstorm static...and the signal goes away at sunset! We get some other station instead, then!* 
btw, KNBR 680 pattern: http://radio-locator.com/cgi-bin/pat?call=KNBR&service=AM&status=L&hours=U
A bit better than 850 here, I'd suspect, so...
--
*--someone, Eli I think, was mentioning how for years people would listen to WILD 1090 and wonder why the format changed after sunset. Hey you'll be able to hear the Sox this weekend at night on 1090...via the Orioles Radio Network on WBAL
btw, KNBR 680 pattern: http://radio-locator.com/cgi-bin/pat?call=KNBR&service=AM&status=L&hours=U
A bit better than 850 here, I'd suspect, so...
--
*--someone, Eli I think, was mentioning how for years people would listen to WILD 1090 and wonder why the format changed after sunset. Hey you'll be able to hear the Sox this weekend at night on 1090...via the Orioles Radio Network on WBAL
KNBR is non-directional 24/7. Generally speaking ND is better than directional, although there are exceptions (WBZ is one and is perhaps the US's best-known directional AM). WEEI is directional 24/7 (DA-2) and, as with most directional AMs, its night pattern restricts radiation (to the west) much more than does its day pattern. People keep disputing this point, but WRKO's patterns are better than WEEI's (at least by day) and WRKO has the better transmitter location (reaches Cape Cod mostly via salt water); WEEI's signal reaches Cape Cod almost entirely via land. WEEI's towers are taller (as a function of wavelength) than WRKO's towers but when you look at area covered, WRKO's lower frequency more than compensates for WEEI's more efficient towers.
WEEI was ripe for the picking for 10 years before the Sports Hub came into existence.
Had WWZN been on a full-market signal and had some real promotion behind it, it would've had a much better chance. Sean McDonough's show was excellent.
Had WWZN been on a full-market signal and had some real promotion behind it, it would've had a much better chance. Sean McDonough's show was excellent.
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