BRNout said:
Agreed!
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Poll: WKQX or WLUP... Which Gets Blown Up First?
- Thread starter DToTheJ
- Start date
Agreed!
radioman148 said:
I'll second that!
“ YOU GIVE US 22 MINUTES , WE’LL GIVE YOU THE WORLD, WIIN-FM 101.1 CHICAGO" <-sounds good! Beat 780 to simulcast on analog FM!
Keep Energy 92.5/7 and 99.9 nights as is..they're doing just fine that way...perfect night/overnight station...dance not financially viable for 24/7...look at what happened to 87.7 The Pulse in NYC...
Keep The Loop as is too, but the playlist should be deepened! (too much repetition!)
So who will have AltRock in Chicago when 'KQX leaves the airwaves? Fresh is now stale..blow up 105.9 for AltRock!!!
stormy01 said:
BBM will go simulcast on FM if 101 News becomes fact.
WBBM has long been the #1 station in Chicago. Why would Randy Michaels want to go against them head on? IMHO, he'd like to get back at WGN, the station he left. A morning news block would make sense, followed by talk the rest of the day. That would probably impact both WGN and WLS. Michaels would be competing with WBBM in AM Drive. This would take audience from all three stations.
Again, just MHO!
Again, just MHO!
radioguy39nj said:
Going directly after WBBM and / or WGN makes little senst. WBBM is 60% 55+, and WGN, outside baseball season, has 70% of its audience over 55. WGN has trouble making the top 20 in 25-54.
The opportunity is to do a 35+ or even 39+ format based on talk-information and which will dominate that segment and push the others out of the lesser hold they have on the top end of the sales demos. The advantage Randy Michaels has is a total lack of heritage (if anyone thinks heritage is always a positive, I'd refer them to WRBQ and Louis Albertini). He can create a new variant that does not have negative perceptions based on being old and being on AM.
In Los Angeles, and despite being on AM, KFI has a better news operation than KNX (CBS) and, except for Rush, a lineup of hosts who are local and do get good 25-54 ratings. A station doing locally hosted talk with strong news personalities can own both images.
But if you have a listener base that up until PPM still wrote "Wally Phillips" in their diary, and you worry about them leaving, you can't compete. (That's not an exaggeration. In the late 90's I saw many mentions of Howard Miller / WIND in diaries, even though the show went off WIND in '68 and Howard passed away in '94... and that WIND had been in Spanish for years. It's about perception.)
And before it comes up... nobody expects any form of talk to get the young end of 25-54, just as we don't expect CHR to get the higher end. Ad buyers know that, too, and if they are buying 25-54, they combine younger leaning stations with older leaning and centrist ones to cover as many people as possible.
Robert Feder says this, but I still have major doubts.
WBBM is already simulcast on 105.9 WCFS-FM-HD2 Elmwood Park, Illinois. But in order to simulcast Newsradio 780 on 105.9's primary signal, the combo would have to add more revenue than what Fresh is already making by itself. Plus, the value ($50 million?) of WCFS-FM needs to be figured into the accounting.
WBBM is one of the most powerful signals in North America, a 50,000 watt blowtorch that can easily pass thru building walls. The station has aired it's All News format at the same location on the dial for 43 years, so everyone already knows where to find WBBM. Also, WBBM is already Chicago's top billing and top rated station.
IMO, a 780 / 105.9 combo would just be a waste, even if the purpose is a counter-reaction of a new competitor with the same format on the FM band.
avtosalon said:
Moving WBBM from HD2 to the main signal is a non issue by itself. Very few people listen to HD2 signals. Your point about the main WCFS signal is a valid one.
We should know something soon as the one more year they were going to give the format on 105.9 ends soon.
mcradiofree said:
I am sure someone is already using these calls, but they should try and
get WIOI on WLOL.
Old Chicago
radioman148 said:
Having WBBM on the HD2 signal is barely better than having it at all. Whether it's on the HD2 or not is a non-issue. Plopping WBBM on the FM signal would not only increase ratings, but would lower the average age of the demos quite nicely.
Now, as far as 101.1 goes, a well-programmed talker can pull in some ratings at the expense of WGN and WLS. Especially the younger demos. An all newser (while expensive), if well presented, would certainly dent WBBM's ratings. Hence the talk about CBS potentially stemming this with a simulcast on (most likely) 105.9.
It's ironic that WKQX will go back to the format they switched from when WKQX first came on the air. WKQX was great when they first came on. The also had a good run at the AC format. I think CBS should put the rock format on 105.9 when WKQX switches. I think it would make more sense than putting WBBM new on FM. just my 2 cents. There will be a void for Rock now. If I were CBS, I would jump on it.
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WIOI is already taken. Sorry. http://www.fccinfo.com/CMDProFacLookup.php?sCurrentService=AM&sFacilityID=60035&tabSearchType=Faci
Old Chicago
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WIOI-FM is not taken. WIOI(AM) is property of a station near Portsmouth, OH. I'm sure a deal could be cut if those are the calls that Merlin wants.
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WIOI is already taken. Sorry. http://www.fccinfo.com/CMDProFacLookup.php?sCurrentService=AM&sFacilityID=60035&tabSearchType=Faci
Old Chicago
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WIOI-FM is not taken. WIOI(AM) is property of a station near Portsmouth, OH. I'm sure a deal could be cut if those are the calls that Merlin wants.
The mention of the old 9 FM stations, makes me wonder if maybe they will attempt a rock format. I don't see any full signals vying for that demo.
If it was what sponsors wanted, WKQX wouldn't be going away.
I can see 780 WBBM being put on 105.9. That stations time is about up. You also have to consider, no talent salaries to be paid on the FM, no PD, no music fees.
What do they have to lose? If it doesn't attract a younger audience, they can always go back to a music format in the future.
WBBM would do well on FM, it looks like a win-win situation for CBS.
Just to say it again, the time for Fresh is almost up. They are not making the inroads they need to. I think their done very soon, possibly as early as the next week or two.
If it was what sponsors wanted, WKQX wouldn't be going away.
I can see 780 WBBM being put on 105.9. That stations time is about up. You also have to consider, no talent salaries to be paid on the FM, no PD, no music fees.
What do they have to lose? If it doesn't attract a younger audience, they can always go back to a music format in the future.
WBBM would do well on FM, it looks like a win-win situation for CBS.
Just to say it again, the time for Fresh is almost up. They are not making the inroads they need to. I think their done very soon, possibly as early as the next week or two.
Going back to Nashville said:
You are correct. July was the time limit that Fresh was given to succeed. It would appear that time now is at hand.
The idea that WBBM on FM will suddenly attract younger listeners is pure folderol. AM's in other markets that are doing this are doing it in a move of desperation.
stereolane said:
Wrong. Totally, utterly, wrong.
Look at some of the ratings info from places like Washington, DC and San Francisco - where 50 kw AMs are now being simulcasted on full-market FMs. Look at the spectacular numbers, then look at the lowered demos. Then come back here and tell us that you still think that way.
What do you allthink the will do with The Loop? Keep it Classic Rock or mix some of Q101"s music in with it and make it more of an Active Rock station? Let the discussion begin
stereolane said:
KCBS is now #1 in San Francisco after trailing KGO for over 30 years. Simulcasting on FM sure helped them.
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