Pollard and KC Spill Beans About WDBT & WRJM Format Swaps On Myspace

[DToTheJ]

I have to disagree with you on Country being "Family Friendly" listen to some of the lyrics on some songs like "I Love This Bar By Toby Keith" That song is talking about Hookers,Chain Smokers,Boozers Etc. Etc.. The Song by Darryl Worley Tequilla on blce. I could go on and on with Lyrics to country songs but the bottom line is that it is not a "Family Friendly Format" . I would not want my kids asking me what a hooker is or what Tequilla does to a woman .

I think it's a prerequisite for a country artist that at least two songs in their portfolio must be about: beer, tequila, trucks, or Mexico.

 

[Xenophobe]

There are no personalities in Dothan, only liner-card readers. The only exception is Ken Carlisle.

YAY!!! I is a liner card reader!!!! YAY!!!!! I like country!!!!! YAY!!!!!



Dothan Radio, your comments and overall bias against 'ghetto' formats shows and reinforces ignorance about the communities that black radio serves.

Uh, Nate.....The Beat was a top 5 station....but nobody would buy it.......it was not making money, so why have it? Basic Radio Common Sense....If you makee no monee find something that will.......

 

[phr8trayn]

Sunday conversation....


Are there a lot of country stations? OMG yes.

1. WDJR
2. WTVY
3. WLDA
4. WDBT
5. WPAP
6. WBAM
6.5. WAKT

Are there a lot of country listeners? Duh.

I would have a hard time walking into Bondy's and asking Mitch to buy a schedule if my station was called PARTY 101.1, your home for GHETTO FUNK!!!

Thanks for leaving us out of your list of country stations and then using our frequency for your GHETTO FUNK example.

WVVL - Weevil 101 does not make much of a showing in the Dothan Metro (signal limitations is one reason) but
it does show up and is part of Market 192 thank you. I have not seen breakouts for this book, but we
did pretty well in Coffee & Geneva counties last book. As stated, it is a geographically hugh market and without a 100K it is hard to play.

 

[Shady]

Well I have to agree with a few points you made Frog. TRP can't really lose when you think about it. You have now got the two Big dog (no pun intended) Morning shows under one roof. Clay Holiday if your reading this you got yourself a winner.
I know alot of people dont care for Amie despite any hard feelings you have to admit Her and KC are perfect for that market.
Lets talk about Mason and Misty I worked with Brett Mason he knows his format he is a professional and it was a pleasure to work with him.
Misty is a great morning talent she knows the country Listener so both morning shows have nothing to lose


I cant really speak on why other formats have floped but I can say why WLDA
Didnt work. Number one as you noted Frog Our signal was crap. You couldnt pick it up Number two when I was handed the PD gig I had no budget a syndicatedmorning show with no board op and was always off the air. a voice tracked Midday and me at night . Number three I had KMX playing CHR at night and if you look at the persons 18 to 34 numbers You will see me and KMX split them at night people may have been listen to KMX and thought it was me or Listen to Wild and thought it was KMX.
I agree country is a Big player in South Alabama but I have to say I wish I had one more shot at an Urban stick there. Believe me there is a black community
there and its not just the hood element . I guess we will see what the future holds Good luck to everyone in book

 

[jobhunter]

I didn't forget! I remembered, but it wouldn't let me edit the post because it was past the allotted time!!!! No offense intended bud.

 

[Shady]

None taken bro its all good I fought hard for that station but its cool I take my PD experience there to my next PD gig.

If you guys ever decide to try Urban again or CHR to go up against KMX Holla at ya boy

 

[Stewy]

Dothan Radio, your comments and overall bias against 'ghetto' formats shows and reinforces ignorance about the communities that black radio serves. I'd guess that you were either a media planner who held these stupid stereotypes, or you worked as for a broadcaster who didn't do much to fight them.

Had to address this and other comments toward the black radio audience in Mkt 192, everyone is wrong. You are all forgetting about Wilson Broadcasting who has two small signals in Dothan, plays two types of Urban formats and very quietly without drama or intrigue must make very good money with them. Good enough that since getting into the radio business he has built two hotels.

I remember when TVY was the only country in the market and then came ZTZ (now the FM is VVL) in Elba. While the other big sticks were all a variation of contemporary. Then everyone got the idea to chase country. It'll turn again, as things always do.

 

[Shady]

Dothan Radio, your comments and overall bias against 'ghetto' formats shows and reinforces ignorance about the communities that black radio serves. I'd guess that you were either a media planner who held these stupid stereotypes, or you worked as for a broadcaster who didn't do much to fight them.

Had to address this and other comments toward the black radio audience in Mkt 192, everyone is wrong. You are all forgetting about Wilson Broadcasting who has two small signals in Dothan, plays two types of Urban formats and very quietly without drama or intrigue must make very good money with them. Good enough that since getting into the radio business he has built two hotels.

I remember when TVY was the only country in the market and then came ZTZ (now the FM is VVL) in Elba. While the other big sticks were all a variation of contemporary. Then everyone got the idea to chase country. It'll turn again, as things always do.

Stewy your right on that. Wilson has had JAMZ for a really long time and apparently Urban radio can make money in Market 193

 

[Nate Wesley]

Uh, Nate.....The Beat was a top 5 station....but nobody would buy it.......it was not making money, so why have it? Basic Radio Common Sense....If you makee no monee find something that will.......

If 'nobody' bought it, it was likely because The Radio People didn't fight NUDs nor local business owners' perceptions about urban radio listenership.

Don't tell me the Holladays didn't have an idea who their audience was (one that was not exclusively African-American) and didn't work toward gaining advertising support of products/services they'd be interested in.

Unless, of course, that IS what you're telling me.

 

[headlandradio]

Sunday conversation....

When you strip away the personalities from both 100kW country stations you might as well compare apples to apples. While DJR leans slightly newer and TVY leans slightly older in the end, personalities (especially morning shows) help establish what a listener chooses to listen to throughout the day. Whether you admit it or not both DJR & TVY have stellar morning shows for this market.

Amie & KC have a huge following, as do Mason & Misty. I doubt any radio group would pass at the chance to have some of the biggest names in the market (on a proven format) under the same roof. Let DJR/RJM battle it out for ratings and money; either way TRP walk away a winner. I don't think any of you can dispute that. The Holladay's also don't skimp when it comes to technical aspects of their stations, I would bet my firstborn that a complete re-build of the WRJM stick/transmitter is coming soon. WRJM will be a major player on the engineering side.

I heard through the grapevine News/Talk WRJM had a good book, this is amazing considering they were either off the air, or at low power. Not to mention it's programed by a crazy old coot. With TRP keeping the format on a smaller stick will still be a win-win. While WDBT might not be a 100kW they aren't on low-power nor are they off air. Plus, believe it or not, have incredible market coverage @ 11,500 watts.

Moving right along, if I were Tragic, I'd flip WLDA to classic country, YESTERDAY! When they finally get done with the upgrades WLDA should have a similar signal to WDBT/WESP and will fill the now missing niche. I don't believe they are at full power yet.

Are there a lot of country stations? OMG yes.

1. WDJR
2. WTVY
3. WLDA
4. WDBT
5. WPAP
6. WBAM
6.5. WAKT

Are there a lot of country listeners? Duh.

Many of you complain about the lack formats in this market. It's not that the radio groups haven't tried, they just don't stick.

Some formats that have bombed:

1. Jack-ish - MY 103.9 - which is now a girl leaning classic rocker
2. Ghetto Urban - 1053 The Beat - apparently their listeners didn't have any money to spend on advertisers products
3. Urban leaning CHR - WILD 100 - Nothing against Shaddy, crappy signal
4. ESPN Radio - crappy signal
5. Satellite driven AC - The Breeze - crappy signal
6. Classic rock leaning southern rock - Rock 1025 - your listeners are growing old and the new crop of men don't care about molly hatchet
7. New Rock - 97X, they switched back to just "Rock" and their numbers doubled
8. Every format KMX has been since Duffy sold out to 'the man'. Although, nobody really knows what format KMX that used to be. I think it was AC leaning CHR leaning 80's leaning 70's leaning Triple AAA.

There are other unique issues as well:

1. It's an unusually large market, in terms of square-miles. Not many markets out there (other than major markets) have 5 county metro's. (don't believe me? www.arbitron.com/downloads/Arb_US_Metro_Map_08.pdf)
2. With a large metro, traditionally, your big sticks always dominate because they have the 'reach'
3. Given the farming heritage, and abundance of field parties, most everyone grew up listening to country at some point
4. When boys & girls grow up and have kids of their own, listening to T-Pain rapping about his bitches and ho's - isn't family friendly. Which leaves you with two choices: Country or AC They used to have a third choice: KMX - pre-duffy sell out.

Country and AC work in this market. They also sell. I would have a hard time walking into Bondy's and asking Mitch to buy a schedule if my station was called PARTY 101.1, your home for GHETTO FUNK!!!

If those two formats didn't work or sell...then I guarantee we'd have 7 stations with a format that DID WORK, trying to win over your ears AND your money.


....Then all of you would complain about there being 7 hippity-hop stations or whatever.

Seriously, Dothan Radio you would have flipped WLDA to classic yesterday! OK..Let's roll with that logic! So, if we are going to do that then Magic should flip another station to news talk to match 105.3, also they should flip another station to classic rock to match 102.5 and then the Radio People should buy another station and convert it to CHR! This way everybody has a station that is directly competing with all the stations of the competition. After all it's not about pleasing listeners and making money..it's only about copying the competition..that's all that matters nothing else matters. As anybody knows the best way to base your programming is by reacting to, and copying everything that your competition does, not with your own ideas...that would just be ridiculous..and creative, UGH!!!!

Also not everybody wants there to be hippity-hop stations all over the place. But, how about Oldies, Hot AC, Sports Talk, a Jack type format (which by the way was working fine), a decent AC to compete with WOOF. Just whatever, just anything to add variety and reach the most people possible...HUH! What an idea!

And by the way if your sells team are not able to sell anything but country and AC......Then they evidently aren't very good at their jobs and should probably be looking into something else.

And, as for THE not so good at RADIO....PEOPLE! Putting news-talk on the smaller stick is not a win-win, it is just a terrible idea. After all as I may have mentioned THEY ALREADY HAVE A COUNTRY STATION!!!!!!!!!! And their biggest competition is in it's death throws, with no chance of being revived until under new ownership...by which point the reputation of WTVY with listeners will be so bad that it will take month's maybe years to repair giving TRP plenty of time to react to whatever the new owners of TVY do. Even if TVY manages to stay afloat in the mean time..would it really matter..DJR already has the money demo...and news talk is a proven money maker..much more so than classic country. So again why the two country stations to take down TVY when there is the potential to make more money doing something else. Are THE not so good at RADIO...PEOPLE Running a business or a beat down session.

Look I am not a Radio expert, but I do know that when I turn on the radio and there are twenty stations or whatever playing the same thing that it sucks!
And if it sucks then something needs to be fixed!

 

[Xenophobe]

Nate, the bottom line is that when the sales staff went to the advertisers, they didn't buy.....plain and simple.......Its hard to keep a radio station running when your "non stop music mix that starts right now," gradually goes from 30 minutes to 40 minutes to 50 minutes.......

Also, you might want to check on your Radio One stock.......did you read the story on the Info front page?

 

[IMean]

Everyone's assuming that the Queen will do well on WRJM...Has anyone checked the coverage pattern of RJM and DJR? They're almost the same, covering the western portion of the market, whereas WTVY covers the eastern portion of our market. If they figure out how to turn on the stereo generator on RJM, will it even reach the eastern area...or even Dothan?

 

[Tidd-a-lee winks]

Less than a week and I see that Amie is already screwing up a good thing,The format on DBT The all legends format was fine and should have been untouched. I just don't understand why you would want to duplicate what DJR does being that you are owned by the same company.
Could it be that she feels threatened by them , could DJR be the next KMX because Pollard hates loosing?
Another thing I don't understand is why would you want to team up with Rickey Stokes again with his unprofessionalism when you have a guy doing news already doing news in your station ,his name is Jerome.

Is management already afraid to stand up to her and say no?

 

[duncanalausa]

wow. maybe management "believes" in what she is doing?

the anti amie machine is out in full force isn't it?

 

[Nate Wesley]

Also, you might want to check on your Radio One stock.......did you read the story on the Info front page?

One might think I posted such a tongue-in-cheek description on purpose.

 

[whodouthinkur]

wow. maybe management "believes" in what she is doing?

the anti amie machine is out in full force isn't it?

One can believe in something all they want...Doesn't make it real.

As a wise person once told me (so I can't take credit):

Listening to Amie Pollard talk about radio programming is like listening to Paris Hilton give a lecture on differential equations.

The difference is that Paris Hilton knows she's way over her head, and her mistakes don't result in an mass walkouts, legal battles, and lost investor returns on investments...

 

[duncanalausa]

you bring up investor losses. seems to me that if a station is losing money they have enough sense to cut bait.

if the investors aren't losing money and it's just a personal thing with amie that shows your comments very much as sour grapes.

if a station's investors lose enough money then they get out, pressure the management to drop the offender from the air or foment revolution to oust management.

none of these things have happened to the public's view.

 

[crazy4U]

wow. maybe management "believes" in what she is doing?

the anti amie machine is out in full force isn't it?

One can believe in something all they want...Doesn't make it real.

As a wise person once told me (so I can't take credit):

Listening to Amie Pollard talk about radio programming is like listening to Paris Hilton give a lecture on differential equations.

The difference is that Paris Hilton knows she's way over her head, and her mistakes don't result in an mass walkouts, legal battles, and lost investor returns on investments...

WHODOUTHINKUR-I MISS YOU!

 

[PEANUTCAPITOL]

you bring up investor losses.seems to me that if a station is losing money they have enough sense to cut bait.

if the investors aren't losing money and it's just a personal thing with amie that shows your comments very much as sour grapes.

if a station's investors lose enough money then they get out, pressure the management to drop the offender from the air or foment revolution to oust management.

none of these things have happened to the public's view.

They did have enough sense to do that that is why the Morning Show slot was advertised in all access before the massive walk out.

 

[PEANUTCAPITOL]

Less than a week and I see that Amie is already screwing up a good thing,The format on DBT The all legends format was fine and should have been untouched. I just don't understand why you would want to duplicate what DJR does being that you are owned by the same company.
Could it be that she feels threatened by them , could DJR be the next KMX because Pollard hates loosing?
Another thing I don't understand is why would you want to team up with Rickey Stokes again with his unprofessionalism when you have a guy doing news already doing news in your station ,his name is Jerome. Is management already afraid to stand up to her and say no?

I don't understand it either Tidd, The Radio People have been good over the years at working together on different events for charity with all stations involved. Could it be that Amie wants to work alone and not be a team player, It sounds all to familar that is what she did at TVY,that was the only station that Majic had as far as she was concerned.