Pop Standards Station

[Surfer]

OK, here's a topic for discussion. How come nobody in Atlanta has tried to create a station that had a pop standards format? What I mean by that is this...One minute you're playing the Beatles, the next you're listening to the Four Freshman, followed by Marianne Faithful, two spots and then the weather and back to 3 more songs. Songs primarily from the late 50's thru 1975 but encompassing what, at that time, would have been a Pop or Adult contemporary format that played the days biggest musical stars. I wonder if, done right of course, it might fly?

 

[jabba17]

OK, here's a topic for discussion. How come nobody in Atlanta has tried to create a station that had a pop standards format? What I mean by that is this...One minute you're playing the Beatles, the next you're listening to the Four Freshman, followed by Marianne Faithful, two spots and then the weather and back to 3 more songs. Songs primarily from the late 50's thru 1975 but encompassing what, at that time, would have been a Pop or Adult contemporary format that played the days biggest musical stars. I wonder if, done right of course, it might fly?

IIRC we had that at one time when Corey owned 1160. Good station.

 

[artsutton]

OK, here's a topic for discussion. How come nobody in Atlanta has tried to create a station that had a pop standards format? What I mean by that is this...One minute you're playing the Beatles, the next you're listening to the Four Freshman, followed by Marianne Faithful, two spots and then the weather and back to 3 more songs. Songs primarily from the late 50's thru 1975 but encompassing what, at that time, would have been a Pop or Adult contemporary format that played the days biggest musical stars. I wonder if, done right of course, it might fly?

Yes, I think a format like this would work great. I don't think you can go back as far as the 1950s but a heavy concentration on 1970s AC music sprinked with a few 1960s non motown songs and some of the stuff from the 1980s and even til today sprinkled in would work well.

Problem is this type programming really took a "feel" by the program director/music director. Not sure we have many folks left in the business who would be qualified to put it together and execute it properly so it doesn't come across hokey and out of date. Typically anything close to this gets put on a weak signal or an AM or on a station with no other programming elements such as local news, weather, info that the demographic which would really like this music also wants to hear. It's full service type radio. The other big part of it is having a sales staff which will sell it. A sales staff has to believe in the product they are selling or its doomed.

 

[BIGSTICK]

I am going to say it again, other GA cities kill Atlanta radio.

Here is an example of what we don't have either, Savannah market actually has 2 now.


http://radio.securenetsystems.net//v4/index.cfm?stationCallSign=WSEG

 

[tophour]

The other big part of it is having a sales staff which will sell it. A sales staff has to believe in the product they are selling or its doomed.

This is probably the most important part. The demos would be too old to get any agency buys (right or wrong -- mostly wrong, IMO -- agencies don't buy anything north of 49 anymore), so you'd have to get a staff of strong relationship-based local direct sellers.

 

[Surfer]

All good points but what IF...you aren't interested in agency OR ratings but rather deliver RESULTS! I would think local advertisers would go crazy if you can find a way (like radio used to be able to do) to place listeners AT the advertiser's location. If that can be done, maybe we could teach the agencies a lesson about the numbers. Just a thought.

 

[jabba17]

Does anyone want a martini?