Warning: This MAY be the nerdiest, dweebiest thing you've read in a month.
But it'll be worth it.
There's a factoid that Programming, Promotion, and Sales WILL want to know about.
PPM data is now in-tab in Philadelphia and Houston.
More markets are on-the-way.
We're already learning things we didn't know about how listeners listen.
Things we THOUGHT we saw in diary data...but weren't demonstrated conclusively.
And one thing that's the-opposite-of what-we-thought-diaries-were-telling-us.
Last week, when I and a couple hundred other consultants, group programming execs, and trade press reporters were wolfing-down the SUPERB catering at Arbitron HQ in Columbia, Maryland, I was typing-as-fast-as-I-can...and I'm posting my notes from the PPM Consultant Fly-In conference.
Here ya go: http://members.aol.com/cookeh/ppm.pdf
As they always do, Arbitron gave us no-holds-barred access, to President Steve Morris, lab-coat-type research techies, and everyone-in-between. Read whassup...and what's NEXT, from radio's ratings company.
AND, there's "a free prize inside."
My PPM Consultant Fly-In notes contain the download URL for my September newsletter.
Don't bother if you'll be attending the NAB Radio Show in Charlotte next month.
It'll be stuffed in registration bags there.
But if you won't be there, read what-the-suits-who-will-be will read, three weeks before they do.
"But WAIT! There's MORE!"
And this could be a new low...even for me...
At the Fly-In, Arbitron VP Gary Marince was careless enough to ask me, a long-time, long-ago DJ, to "do the announcements." MY PLEASURE, I told him.
Among the announcements: That night, Arbitron was bussing us all to dinner in downtown Baltimore, at the Sports Legends Museum, on-the-very-spot where Babe Ruth grew up...and next door to Oriole Park at Camden Yards, where we all adjourned to the O's/Rangers game after dinner.
Yep, THAT game, where the Rangers -- THE DANG RANGERS -- beat the Orioles 30-3.
But not before your announcer shot-off-his-big-mouth, by departing-from-the-script.
As I was telling fellow attendees about shuttle bus service, I couldn't help but embellish.
If you've been to Camden Yards, you know why.
When it opened 20 summers ago, it set the new standard for every Major League Baseball stadium built since.
But I couldn't leave it at that.
Oh no.
I just HAD to ad-lib my ASSURANCE to attendees -- most of whom flew-into the Fly-In -- that "because we're playing the lowly Rangers, at least you'll see an Orioles win!"
CAN YOU IMAGINE the razzing I got from fellow attendees before the next morning's sessions began?
When Gary offered me the microphone, to apologize to everyone's bookie, I made things even worse:
http://www.youtube.com/watch?v=PNU3l4GapXw
But, as you hear every day...from folks-who-still-make-their-living-on-air...once that light goes on...it's all about ME.
See y'all in Charlotte,
HC
www.HollandCooke.com
But it'll be worth it.
There's a factoid that Programming, Promotion, and Sales WILL want to know about.
PPM data is now in-tab in Philadelphia and Houston.
More markets are on-the-way.
We're already learning things we didn't know about how listeners listen.
Things we THOUGHT we saw in diary data...but weren't demonstrated conclusively.
And one thing that's the-opposite-of what-we-thought-diaries-were-telling-us.
Last week, when I and a couple hundred other consultants, group programming execs, and trade press reporters were wolfing-down the SUPERB catering at Arbitron HQ in Columbia, Maryland, I was typing-as-fast-as-I-can...and I'm posting my notes from the PPM Consultant Fly-In conference.
Here ya go: http://members.aol.com/cookeh/ppm.pdf
As they always do, Arbitron gave us no-holds-barred access, to President Steve Morris, lab-coat-type research techies, and everyone-in-between. Read whassup...and what's NEXT, from radio's ratings company.
AND, there's "a free prize inside."
My PPM Consultant Fly-In notes contain the download URL for my September newsletter.
Don't bother if you'll be attending the NAB Radio Show in Charlotte next month.
It'll be stuffed in registration bags there.
But if you won't be there, read what-the-suits-who-will-be will read, three weeks before they do.
"But WAIT! There's MORE!"
And this could be a new low...even for me...
At the Fly-In, Arbitron VP Gary Marince was careless enough to ask me, a long-time, long-ago DJ, to "do the announcements." MY PLEASURE, I told him.
Among the announcements: That night, Arbitron was bussing us all to dinner in downtown Baltimore, at the Sports Legends Museum, on-the-very-spot where Babe Ruth grew up...and next door to Oriole Park at Camden Yards, where we all adjourned to the O's/Rangers game after dinner.
Yep, THAT game, where the Rangers -- THE DANG RANGERS -- beat the Orioles 30-3.
But not before your announcer shot-off-his-big-mouth, by departing-from-the-script.
As I was telling fellow attendees about shuttle bus service, I couldn't help but embellish.
If you've been to Camden Yards, you know why.
When it opened 20 summers ago, it set the new standard for every Major League Baseball stadium built since.
But I couldn't leave it at that.
Oh no.
I just HAD to ad-lib my ASSURANCE to attendees -- most of whom flew-into the Fly-In -- that "because we're playing the lowly Rangers, at least you'll see an Orioles win!"
CAN YOU IMAGINE the razzing I got from fellow attendees before the next morning's sessions began?
When Gary offered me the microphone, to apologize to everyone's bookie, I made things even worse:
http://www.youtube.com/watch?v=PNU3l4GapXw
But, as you hear every day...from folks-who-still-make-their-living-on-air...once that light goes on...it's all about ME.
See y'all in Charlotte,
HC
www.HollandCooke.com