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Portland ARB

M

media buyer

No comments on the Portland book released today 1/31?

I haven't had the opportunity to really look at the 25-54 numbers - but it would appear that JBQ had a great book. And well deserved. They sound great.

Pretty good rebound for WPOR. Where are you ad buyer? ;)

And X-mas music did not seem to pull the numbers for HOM or YNZ the way it has elsewhere in the universe. (Either that or both stations died in the other phases of the book)
 
MB

I'll catch up this weekend. I haven't had a lot of time this week and I still need to load the data. Have a good one.
 
Massive books by MGX and JBQ in 25-54. The downward spiral continues for Frank. BLM off, POR up. But the CHR and Hot AC rule the day. It's a 2-horse race, but who knew The Coast and The Q would be the horses?

Classic Rock is dead. Long live pop!
 
Hello Underminer,

I have been reading your posts for a few years now and one thing I have certainly noticed is that you enjoy criticizing broadcasters in the Portland, Maine market anonymously. In most cases they do not deserve it. Portland is one of the most competitive markets in the entire country and I have to say there are VERY talented broadcasters in Portland. Randi K and Herb Ivy, Tim Moore and Chris Mack, Stan Manning and Tommy C and many others who work very hard to bring great radio to the greater Portland area. Most of the things you say you never back up with a real solid understanding of what you are talking about. [EDIT-inflammatory]

Your recent post of the last arbitron book for the Portland market proves you do not know what you are talking about, so most likely you are either not in the business or you are not in a position where someone who actually knows cares to tell you. WMGX and WJBQ did have a great book, it was clearly an incredible pop book which you could have easily found out by checking out Allaccess.com. Congrats to the MGX, JBQ staff who deserve the ratings they recieved. As for the other information you passed on to readers, you wrote that Frank is in a downward spiral, you do realize Frank is #2 adults 25-54 in the Portland metro and is #1 adults 25-54 in the Portland TSA? Frank has been in the top 3 with adults 25-54 (most of the time #1) since the day it hit the air and has been the highest billing station in the market since 2005, while challenging stations that have been on in this market since the 70's (I would have to say they have done well). If you knew anything about revenue you would understand that adults 25-54 is the winner 12+ means absolutely NOTHING!

As for WPOR MOVING UP...WRONG AGAIN! This was a horrible country book in the Portland Metro, WPOR took huge hits from their spring book, York county saved them in the TSA. WTHT-The Wolf took hits too in the metro, but not as bad as WPOR. The Wolf for the second book is Maine's most listened to country station by share and cume. You also mentioned WBLM was off, it actually gained share in men 25-54 and did better with adults 25-54. This means you where wrong again! Portland is a classic rock-country market like it or not, it always has been. If FRANK, WBLM, WPOR, and The Wolf can continue to co-exist in a small market and be successful year after year CLASSIC ROCK and country are not going anywhere.

I do not mind you critiquing broadcasters, but please make sure you have the correct information, the experience, and the proven success before you try to make the industry believe you know what the hell you are talking about. You will probably now try to figure out a way to make a remark that you feel will embarrass my post, but as usual you will prove how petty and ignorant you are, so please post away!

FM

[EDIT-inflammatory]
 
You know FM I noticed that you have one credited post to your name. Could it be because you too have a bogus screen name? Thanks for being the Internet watch dog - but I really don't care about the "real identity" of Underminer ... that is until you're ready to give up your real identity. And BTW: In due time we'll have access to the book (likely Monday) so we'll find out for ourself who is telling the truth and who is "ad-libbing"... but just for fun - don't tease us - tell who you think Underminder really is.
 
Media Buyer,

My post was not about boguss screen names, it was regarding underminer taking constant shots at Maine broadcasters and passing on false information.

FM
 
That's fine... understood. And frankly until we see numbers we don't really know who "has the truth" do we? But you said you would "reveal his true identity"... (or am I wrong here?) When you yourself aren't using your "true identity". Do you think anyone with any amount of common sense believes anything they read on this board?

So - you still haven't told us... who is Underminer? (I mean you said you'd reveal his identity - so C'mon... let's hear it!)
 
Well, some pretty basic (AQH Share for Persons 12+, Mon-Sun 6AM-Mid) is available above by clicking on "Ratings". That sums things up.
 
For clarification, as i'm looking at the 25-54 numbers in the Fall 2007 survey for Portland

the #1 distinction for persons, 25-54, Mon-Sun, 6a-Mid, would go to WMGX

Frank would be tied with WPOR and WBLM for 2nd.

the numbers don't lie, in this case. if you think Arbitron has made a mistake, then please inform them.
 
I meant to ask you, in an earlier post you wrote "Pretty good rebound for WPOR" , where did your info come from?
Click to expand...

That would be Arbitron... See Mr. WYNZ's post above... WPOR tied for second 25-54 ... and The Wolf?

So - I ask again... who is Underminer?
 
media buyer said:
(snip)

See Mr. WYNZ's post above... (snip)
Click to expand...


with all due respect, i do NOT speak for my station, so please refrain from making such an assumption as above? thanks.


media buyer said:
(snip)

So - I ask again... who is Underminer?
Click to expand...

if memory serves me correct, The Underminer was the final foe faced by The Incredibles in the movie of the same name. ;)
 
"if memory serves me correct, The Underminer was the final foe faced by The Incredibles in the movie of the same name."

You are correct, sir. Nothing is beneath me, but I'm always beneath you!

BTW, no comments from the "experts" about the book, other than Frank still rules blah blah blah?
 
For Chuck and everybody else...

As I read this thread this afternoon, all I could think of was the lyrics I wrote for THE ARBITRON SONG back in the early 90s! [The tune: Hooray For Hollywood was borrowed]!

Next time I get access to my files...I'll try and locate the lyrics. They demonstrate the transformation of creative radio---to a cumulative (or desired)audience share! ::)

argytunes
 
There are a few people in the Portland market past and present that I Respect! MR. Chuck Igo is one of those People.
Others include: JJ Jeffery, Herb Ivy, Chuck Morgan, John Bryant, and of course Rob and Rick Synder.....well maybe more respect to Rick than rob...Just kidding Rob!
The Late Cousin Bob Walker and Jack Tupper you two were simply the best!!
 
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