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Portland Book

Since you asked for a direct response-here's mine:

I was harsh in my original scalding post about 89.3. You'll find my retraction a bit further down the thread from the original post. Blame a bad day or what have you--but I mistakenly lumped MSJ in with religious radio as a whole. I was annoyed because, as I've since outlined-I find it unfortunate when folks try to show how their non-profit is competing with everyone else (and who is everyone else? Is it worth caring that much if you already know you have a great product?). The non-comm band was not created to be a competitive platform against commercial stations. I equally lambaste college stations that try and emulate top-40 stations and NPR affiliates that seem more concerned about monthly fundraisers and top drawing shows than providing their community with a broad range of unique programming.

I don't disagree that MSJ fulfills its promise as a non-comm. I believed that from the beginning-but then made rash comments regarding the translator apps that perhaps were incorrect. MSJ cares about its local community.

However, you'd be hard-pressed to convince me that the religious stations that broadcast blanket satellite programming (and then apply for several translator licenses to further relay this cross continent programming) are serving the public interest. You can't tell me that a local church couldn't provide cheaply made programming with ten times the value (in fact, I'd be happy to volunteer my services to help them get up and running). And you can't convince me that these satellite broadcasters don't have the money to help underwrite these stations I envision. And yes, I feel the same way about stations that stream commercial Jones, ABC, etc. 24/7 programming. That's a wasted license in my book, commercial or not.

Forgive me for being a bit wordy-but I think again this is a case of my poor wording more than anything--we likely see eye to eye on a number of points. So in the long of it-yes, I agree-you can appreciate if a station is doing its job well, even if you don't like the format. And yes, MSJ does a good job and provides something of great value to its listeners. But does it need Arbitron? No, not in my opinion.

I hope you had a good weekend as well. Enjoy the snow!
 
> Just a teense defensive, no?

I am sorry. I just get tired of hearing how WMSJ isn't a good radio station in the Portland market.

> Amd did someone ask for the check? You and the God squad
> are buying.
THe check thing was a mistake. I had an IM pop up at the same time and thought I was typing on it and then hit send...anyway that did sound a little silly.

Sorry for all the confusion.
 
> Since you asked for a direct response-here's mine:
>
> I was harsh in my original scalding post about 89.3. You'll
> find my retraction a bit further down the thread from the
> original post. Blame a bad day or what have you--but I
> mistakenly lumped MSJ in with religious radio as a whole. I
> was annoyed because, as I've since outlined-I find it
> unfortunate when folks try to show how their non-profit is
> competing with everyone else (and who is everyone else? Is
> it worth caring that much if you already know you have a
> great product?). The non-comm band was not created to be a
> competitive platform against commercial stations. I equally
> lambaste college stations that try and emulate top-40
> stations and NPR affiliates that seem more concerned about
> monthly fundraisers and top drawing shows than providing
> their community with a broad range of unique programming.
>
> I don't disagree that MSJ fulfills its promise as a
> non-comm. I believed that from the beginning-but then made
> rash comments regarding the translator apps that perhaps
> were incorrect. MSJ cares about its local community.
>
> However, you'd be hard-pressed to convince me that the
> religious stations that broadcast blanket satellite
> programming (and then apply for several translator licenses
> to further relay this cross continent programming) are
> serving the public interest. You can't tell me that a local
> church couldn't provide cheaply made programming with ten
> times the value (in fact, I'd be happy to volunteer my
> services to help them get up and running). And you can't
> convince me that these satellite broadcasters don't have the
> money to help underwrite these stations I envision. And yes,
> I feel the same way about stations that stream commercial
> Jones, ABC, etc. 24/7 programming. That's a wasted license
> in my book, commercial or not.
>
> Forgive me for being a bit wordy-but I think again this is a
> case of my poor wording more than anything--we likely see
> eye to eye on a number of points. So in the long of it-yes,
> I agree-you can appreciate if a station is doing its job
> well, even if you don't like the format. And yes, MSJ does a
> good job and provides something of great value to its
> listeners. But does it need Arbitron? No, not in my opinion.
>
>
> I hope you had a good weekend as well. Enjoy the snow!
>


I too would like to apologize if I sounded defensive. I am not too near sided to know that if I made a mistake or said something wrongly then I should own up to it. Please forgive me.

MSJ doesn't have blanket satellite programming though and maybe I just didn't read the post as I should have. All except one show is from a DJ that lives in Maine and has a personal connection with WMSJ. If you were talking about 'religious radio' like KLOVE and using that term in general then please understand it was a mis-understanding on my part. No harm no Foul.

Not as much snow as I would have liked, but it was pretty cool.

Later
 
> Since you asked for a direct response-here's mine:
>
> I was harsh in my original scalding post about 89.3. You'll
> find my retraction a bit further down the thread from the
> original post. Blame a bad day or what have you--but I
> mistakenly lumped MSJ in with religious radio as a whole. I
> was annoyed because, as I've since outlined-I find it
> unfortunate when folks try to show how their non-profit is
> competing with everyone else (and who is everyone else? Is
> it worth caring that much if you already know you have a
> great product?). The non-comm band was not created to be a
> competitive platform against commercial stations. I equally
> lambaste college stations that try and emulate top-40
> stations and NPR affiliates that seem more concerned about
> monthly fundraisers and top drawing shows than providing
> their community with a broad range of unique programming.

I can appreciate bad days, no worries about that.

> I don't disagree that MSJ fulfills its promise as a
> non-comm. I believed that from the beginning-but then made
> rash comments regarding the translator apps that perhaps
> were incorrect. MSJ cares about its local community.
>
> However, you'd be hard-pressed to convince me that the
> religious stations that broadcast blanket satellite
> programming (and then apply for several translator licenses
> to further relay this cross continent programming) are
> serving the public interest. You can't tell me that a local
> church couldn't provide cheaply made programming with ten
> times the value (in fact, I'd be happy to volunteer my
> services to help them get up and running). And you can't
> convince me that these satellite broadcasters don't have the
> money to help underwrite these stations I envision. And yes,
> I feel the same way about stations that stream commercial
> Jones, ABC, etc. 24/7 programming. That's a wasted license
> in my book, commercial or not.

I understand your point. To my knowledge, some college stations, and WMSJ are the only Non-Com stations in Portland that use local programming. But there are a lot of Commercial stations in Portland that use national/satellite programming. So I'm not sure that it matters. With huge company's owning so many stations, "local" programming is becoming harder to find. And many Non-Com's have a hard time gathering the funds for total local programming, as it's cheaper to stream a satelitte network then it is to pay a live jock.

>
> Forgive me for being a bit wordy-but I think again this is a
> case of my poor wording more than anything--we likely see
> eye to eye on a number of points. So in the long of it-yes,
> I agree-you can appreciate if a station is doing its job
> well, even if you don't like the format. And yes, MSJ does a
> good job and provides something of great value to its
> listeners. But does it need Arbitron? No, not in my opinion.

Does a Non-Com need Arbitron like a Com. does, for Business sponsors/Job Security, etc? No. However, being successful in radio successful many times is calculated by how many people you are reaching. For Com. stations, the more people listening, the easier it is to sell Ads. For Non-Com. Stations, the more people listening, the more supporters you are likely to have. I think anyone who loves radio, knows that Arbitron is not a valid way of rating radio, but for now it's all we have.
 
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