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Portland num-bahs

E

Erie_Lackawanna

congrats to WGAN, WPOR and WMGX for some pretty nice numbers - all showing positive UPward movement

also kudos to WJBQ and WHOM for a couple of nice bumps in demos and dayparts

wonder if the tweak/name thing at WYNZ came just in time... Big Hits in some key demos (indeed)
although a deeper look reveals that a pretty big chunk of the teens/early 20's folks decided that older music wasn't quite what they wanted

Frank, Blimp and YNZ all dropped a bit this time around.

and POR took up the country bump as THT was off (just a bit).
 
POR deserves better numbers than WOLF... it is simply a better radio station. Production, talent and all around.

The newspaper ad they ran after the last book (the gold watch) was smarmy – but what I’d expect from that company… and now, makes them look foolish.

All buyers has a wait and see attitude - and we were correct to do so.
 
Jeez, for all the bashing that Cary P. has taken here and on the Boston boards, he and his PD's (and on-air peeps) get the job done, don't they?
 
From what I have seen so far in the 'numbers that matter' category, it looks like Saga with WPOR had a decent book, FRANK right behind by only .2 of a point, WMGX and WGAN behind FRANK, and Citadel stations pulling up the bottom with WJBQ 6th, WBLM 7th, and WHOM 9th.

Bottom line here is that SAGA had a better than normal book, Nassau had a Good book, and Citadel had a bad book.
 
Who REALLY Cares? said:
Bottom line here is that SAGA had a better than normal book, Nassau had a Good book, and Citadel had a bad book.
Click to expand...

sorry, bub. nassau did NOT have a good book.

latest milk carton ad should be placed soon for the Bone's audience.

and Frank is DOWN - period. as is THT.

Citadel's stations enjoyed a very positive up-tick, for the most part, if not a holding-steady.

and YNZ took a big hit, but should have been expected as a correction after the last batch of "teen" numbers credited their way in the Fall. they still did pretty good having given away, um, movie tickets iirc, for the spring promotion.
also - ZAN suffered a bit thanks to the off-handed I-Man comments.

there's more to the book, as we all well know, than the one or two daypart/demo breakouts that show (insert call letters here) as #1...
 
Erie...Erie...Erie...

I thought of all people "you" would know better...
Here is a little lesson on Portland Radio:
WPOR, WYNZ, WBLM, WJBQ, WMGX are all heritage stations with full market signals...they should always be winners, but are they? "NO"
First off, The Bone "106.7" is an 850w directional signal that in this most recent book scored number "2" to WBLM by less than a share...did I mention BLM has a 100,000w flame thrower for a signal and 30+ years in the market?

Second...your comments regarding WFNK...Frank is number "2" second to WPOR by only .6 of a share...who was number "1" in this demo the book before this one? and the one before that? and before that? Right again kids...WFNK the most consistant station in the market...oh by the way it's only 3 and a half years old.

Third...as for WTHT...it is more consistant than WPOR...it continues to move upward every book. Yes it is down from an incredible fall 06 book but it has gone up book after book for the past three years.

Do you even want to discuss market signal and heritage status between WTHT and WPOR...of course not...WPOR wins that hands down. Except for the PD position...WTHT has had the same PD since 1998 and WPOR has had 4 in the same time period and currently looking for another one...

I have to agree with WRC, Saga had a great book...Citadel had a horrible book, but your claim of Nassau having a bad book is completely wrong...period.

I know from reading your previous entries that you have no love for Nassau...none of the broadcasters that they have beaten up since coming to Portland like them either...in fact it is painfully obvious they are afraid of them and the way they have come to town busting up the foundations they all use to sit comfortably upon looking down at everyone else, but of all people you...a somewhat educated individual...can do the math and see how incredible the breakdowns are and the significant impact each of these will make in the place where all the money is... The best example of exactly what is wrong with all the big "heritage" players in this market is WBLM. They were the "one" back when I was in college...but if I had a cassette tape of the station from back then and played it for you now...there is no difference. The cob web filled heads of those that program WBLM will never adapt to what people want now when they are still stuck back in 1979...where the dollar was worth exactly what their combined value is now.

Thank You For Your Time...
 
In the words of War: Why can't we be friends?

I work in one big group and have friends in the other two. Why can't we all just be pals here? Sure be proud of who you work for--but let's not trip each other in the street either.

Yers in civility,
rt!
 
Thank you Radio...it is about time someone made that comment. The thing that bothers me the most and puts me on the edge though is the nose in the air attitude that some of these "broadcasters" and I use that term very loosely...seem to have towards any and all other companies in the market. You would imagine that anyone who has been in the business as long as some of these dino's have been would realize it isn't the personalities going on the air putting them down so leave it at that...everyone knows that if it was...they above all others would not want to be the ones on the front line awaiting the beating. Leave the jocks alone...face the numbers and fix what is wrong.
 
maximum noise said:
I know from reading your previous entries that you have no love for Nassau...none of the broadcasters that they have beaten up since coming to Portland like them either...in fact it is painfully obvious they are afraid of them and the way they have come to town busting up the foundations they all use to sit comfortably upon looking down at everyone else,
Click to expand...

your opinions are noted. your spin on the numbers admirable. will the full-page ad be in the press herald tomorrow? just wonderin'.

i have no dislike for Nassau or Saga or Citadel or even JJ's group.

of the people in this market - and not that i'm above reproach by any means, nor am i always right (see - i can admit that) - i don't need a Portland radio history lesson from any Nassau employee who has, in three and a half years.... see, i'm one of those "dino" types you mentioned.

WYNZ is NOT a heritage market signal station. the Saga engineer still gets complaints from people who can not pick up the station in their downtown Portland work spaces.

i have watched and listened quietly while the trumpets blared of the triumphs of Nassau. that first Frank book was indeed exceptional, and promising for radio. i agree with those who said at the time that Frank's debut was a shot-in-arm and a wake-up call for the Portland radio market.
but yet another book comes out with with a little more errosion of the numbers which brought about full-page ads with gold watches and on-air stabs and jabs at blimps and more... sure, the numbers are okay - but they are what they are - they are down, yet again, for more than a few stations, including those affiliated with the Nassau group who, um, took out full page ads and on air stabs and jabs at blimps and more.

Citadel's numbers overall (the generic 12+) are UP BIG (the Q) UP (WHOM) SAME (BLM) and DOWN for WCYY & (*)WCLZ (which they no longer own but did during the book)

Nassau: Down (FNK) Down (THT) Down (XHR)

Saga: UP (GAN) UP BIG (POR) SAME (MGX) Down BIG (YNZ)

so i'm seeing "up up same down" for two groups
and then i'm seeing "down down down" for another.

just for the sake of the post - you put your spin on a demo - i put my spin on the numbers that will be in the newspaper.

and in the Demo:
Saga has UP, UP, UP, Down
Citadel: UP, UP, UP, Down
Nassau: Down, Down, Down

like 'em not - it's what we have to live with and try to sell over the next 6 months.

oh - i'd like to think we can get along. matter of fact, the Portland market is long overdue for a Jay's Oyster radio party. we just need to leave the tequilla behind the bar. i'm gettin' too old for that stuff. ;-)
 
Chuck...I mean Erie...sorry,
Spin the numbers? Are you kidding me? You asked for it here it is...
Even you understand that a "rock" station's demo is 18-34, 18-49 so let's go with those "exact" numbers and we will take the smallest player on the block compared to everyone else...sound fair to you?
STATION DEMO AM DRIVE
WHXR 18-34 (#1) as the late Phil Rizzuto would say...Holy Cow!!!
WFNK " (#2)
WTOS " (NOT EVEN A PLAYER)
WJJB "
WBLM "
WCYY " (goodbye O and A, hello Robin)

STATION DEMO AM DRIVE
WHXR 18-49 (#1)
WJJB " (#2)
WBLM "
WCYY " (already been there)

Now "Erie"...that isn't fudging the numbers...that isn't spinning anything at all those are the numbers as they are and in the targeted demo's where a "rock" station lives, breathes and dies depending on how those people react to whatever comes across your airwaves. All this and the fact that WHXR is only an 850w directional train that could...imagine if they got that station a 100,000w signal like all the "also rans" are currently wasting the watts on...congradulations to Nassau and Saga!!! To those currently scratching their heads and worrying about their futures...and you know who you are...it was a nice run but it is over.

ps.
I think the idea of a Jay's Oyster bash is a great one...your first beverage is on me.
 
too funny... so many people think that so many other people out here are "chuck." who's next to be called (or be accused) of being "chuck." (by my count, i've noted five, now)

that aside - "the demo" is a phrase traditionally reserved for 25-54, especially when referring to a broad spectrum of stations in one breath (or post, if you will)

yes - you found the ones that suited you and your needs. congrats. they are numbers of which to be proud.

and since you insist on splitting heritage hairs -

the station that was once at 107.5 (at a lower power, if i'm not mistaken) turned in book after book after book after book of kic-kass rock&roll double-digit performances. that's history and heritage. no argument that the results of what the current possessors of the old 107 1/2 call letters would like to see have been anywhere as close as they would like. (no - i won't diagram that sentence. i hurt myself typing it)


and yes, core - er, maxi - you can buy the first since you're management.
 
Chuck

In all fairness you're now talking about 25-54 numbers, yet in a previous post you were making your analysis of the ratings based on 12+ numbers. You know they're meaningless. I just received a station goup's "analysis". It probably came from one of the reps you lamented about on the Boston Board a number a weeks ago...you remember the post about the Saga reps crying because they couldn't sell WYNZ because it was called Oldies...hence the switch to Big Hits...You remember that post don't you because I agreed with the annoyance you expressed within it about crying sales reps saying "we can't sell oldies".

Most importantly, back to your 25-54 numbers and more specifically, Mon-Fri 6a-7p - real money....I don't even see one Citadel station in the top 5. BLM is tied for 7th according to this report. When's the last time a Citadel station was not even top 5 in this all important demo??? That will hurt big time, especially with the precious national buys that normally go four or five deep.
 
Now WHY??is a GREAT PD like HARRY NELSON
leaving when WPOR's Numbers are UP??
Just a Question????
 
Jeff:

Congrats to you and your collegues on a decent book at the Q. It looks like you and the Q are going to be carrying a little bit of the weight over there at One City Center. Remember - he ain't heavy, he's just Herb
 
POR deserves better numbers than WOLF... it is simply a better radio station. Production, talent and all around.

The newspaper ad they ran after the last book (the gold watch) was smarmy – but what I’d expect from that company… and now, makes them look foolish.

All buyers has a wait and see attitude - and we were correct to do so.
Click to expand...

I don't know if I would agree with you on the deserving comments. The WOLF is signal deficient, yet has pretty damn good production and talent, beginning with mornings. Do your homework!

I heard about the newspaper ad; pretty genius, as now the WOLF is a threat and occupies a PERMANENT space in the minds of the listener, buyer, and all at WPOR. It was a good looking watch and it fits very well!!! Besides, smarmy is cool, you don't see it too often in combat any more.

Overall, I stand by my original observation; Saga better than normal book, Nassau good book, Citadel....

but then again,
Who REALLY Cares?
 
<Do your homework!> Homework? I know what's there - and it is simply my opinion. You are perfectly welcome to disagree. And sorry - but smarmy is smarmy. And now Wolf has to live with the fact that POR didn't retire. One book is not a victory. (Especially in a two book market)... And I add kudos to the Q. I think the station sounds great right now.
 
adbuyer1 wrote:<<
Most importantly, back to your 25-54 numbers and more specifically, Mon-Fri 6a-7p - real money....I don't even see one Citadel station in the top 5. >>

at no point did i indicate positions of stations - i simply reflected on directional changes in numbers from book to book. most stations are traditionally happy with any increase in audience shares as reflected by the ratings compilations.

regarding the lamentation of a/e's facing a brick-wall in regards to selling "oldies" - if they'd pointed out that the nice big bump ynz had in the fall book ('06) was due in large part to christmas music, it might've made a difference. okay, maybe not. ;)
had ynz stuck with christmas music, they might not've slipped as much. ;D

and what is the problem with selling a demo that is more than likely possessed of plenty of disposable income? that's a puzzlement. i'm still in the 25-54 (but not for much longer...) and have nowhere near the money to spend on lots of things that advertisers would like to sell. kids, mortgage, car payments and college tuitions eat up a bunch of what wasn't much to begin with. in a few years, the house and cars and college stuff will done (oh god - i hope), but then i'll not be part of a demo attractive to advertisers. a very bizarre conundrum.
 
and just a clarification for AdBuyer1 -

please - if you're gonna put words in someone's mouth, please make sure they're the correct words -

irt you assertion that i named saga, wynz, big hits specifically - that never happened. the reference regarding format and expressed concerns was generic. this is your interpretation of facts not in evidence at the moment.


thanks
 
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