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Possible candidates for flips to Rock or Oldies?

M

MarkW

(Disclaimer: I live outside the NYC market and am not incredibly familiar with these stations' billing or profitability.)

In the nation's largest metro area, I find it incredibly tough to stomach that only 1 (!!!) market wide signal will be committed to a rock-based format by the end of December, and that rock music from the 90's & 00's will be largely absent from the FM band.

Granted, there are stations such as WDHA, WRAT, WBAB, WHTG and WSOU that cover parts of the area -- but none of these statons have the capability to be a mass appeal rock station to the metro area at large because of limited signal coverage.

It seems to me there will be a substantial format hole in New York.

One possible scenario that I'm surprised no one has suggested -- What about WQCD 101.9 FM dumping its Smooth Jazz / Chill format in favor of New Rock?

How profitable is this station? Would a flip make sense?

On the Oldies side of things, I can possibly envision a couple Suburban signals flipping to Oldies. To the north, would it make sense for WXPK or WHUD?

Even though Long Island already has Oldies on WBZO, would there be a chance of 98.3 WKJY picking up Oldies?

In Jersey, would it make sense for any FM signals to adopt Oldies?
 
> (Disclaimer: I live outside the NYC market and am not
> incredibly familiar with these stations' billing or
> profitability.)
>
> In the nation's largest metro area, I find it incredibly
> tough to stomach that only 1 (!!!) market wide signal will
> be committed to a rock-based format by the end of December,
> and that rock music from the 90's & 00's will be largely
> absent from the FM band.
>
> Granted, there are stations such as WDHA, WRAT, WBAB, WHTG
> and WSOU that cover parts of the area -- but none of these
> statons have the capability to be a mass appeal rock station
> to the metro area at large because of limited signal
> coverage.
>
> It seems to me there will be a substantial format hole in
> New York.
>
> One possible scenario that I'm surprised no one has
> suggested -- What about WQCD 101.9 FM dumping its Smooth
> Jazz / Chill format in favor of New Rock?

A format change has been speculated for CD 101.9 for a while but I doubt it's going to happen...the station does fairly well and gets nice demos.


>
> How profitable is this station? Would a flip make sense?
>
> On the Oldies side of things, I can possibly envision a
> couple Suburban signals flipping to Oldies. To the north,
> would it make sense for WXPK or WHUD?

No way. WHUD is a powerhouse with its current format in the Hudson Valley. WXPK has carved a nice little niche, though it might add some older and some newer rock to its rotation as a response, but that's about it.

>
> Even though Long Island already has Oldies on WBZO, would
> there be a chance of 98.3 WKJY picking up Oldies?

No way. Barnstable owns both stations. Long Island is actually well served by oldies stations...WBZO, WLNG out east, and WDRC and WKHL come in from Connecticut and cover significant portions of the island. Wouldn't be surprised to see Island 94.3 incorporate some newer rock into their rotation though, or even WBAB, which has slowly been slipping lately.

>
> In Jersey, would it make sense for any FM signals to adopt
> Oldies?
>
 
I would say WPLJ should go oldies with Scott Shannon or Joe Mccoy as PD and the return of the ex-cbsfm jocks too. NYC really needs an oldies station.

> > (Disclaimer: I live outside the NYC market and am not
> > incredibly familiar with these stations' billing or
> > profitability.)
> >
> > In the nation's largest metro area, I find it incredibly
> > tough to stomach that only 1 (!!!) market wide signal will
>
> > be committed to a rock-based format by the end of
> December,
> > and that rock music from the 90's & 00's will be largely
> > absent from the FM band.
> >
> > Granted, there are stations such as WDHA, WRAT, WBAB, WHTG
>
> > and WSOU that cover parts of the area -- but none of these
>
> > statons have the capability to be a mass appeal rock
> station
> > to the metro area at large because of limited signal
> > coverage.
> >
> > It seems to me there will be a substantial format hole in
> > New York.
> >
> > One possible scenario that I'm surprised no one has
> > suggested -- What about WQCD 101.9 FM dumping its Smooth
> > Jazz / Chill format in favor of New Rock?
>
> A format change has been speculated for CD 101.9 for a while
> but I doubt it's going to happen...the station does fairly
> well and gets nice demos.
>
>
> >
> > How profitable is this station? Would a flip make sense?
>
> >
> > On the Oldies side of things, I can possibly envision a
> > couple Suburban signals flipping to Oldies. To the north,
>
> > would it make sense for WXPK or WHUD?
>
> No way. WHUD is a powerhouse with its current format in the
> Hudson Valley. WXPK has carved a nice little niche, though
> it might add some older and some newer rock to its rotation
> as a response, but that's about it.
>
> >
> > Even though Long Island already has Oldies on WBZO, would
> > there be a chance of 98.3 WKJY picking up Oldies?
>
> No way. Barnstable owns both stations. Long Island is
> actually well served by oldies stations...WBZO, WLNG out
> east, and WDRC and WKHL come in from Connecticut and cover
> significant portions of the island. Wouldn't be surprised
> to see Island 94.3 incorporate some newer rock into their
> rotation though, or even WBAB, which has slowly been
> slipping lately.
>
> >
> > In Jersey, would it make sense for any FM signals to adopt
>
> > Oldies?
> >
>
 
>
> On the Oldies side of things, I can possibly envision a
> couple Suburban signals flipping to Oldies. To the north,
> would it make sense for WXPK or WHUD?

WHUD would definately not flip to anything. They are THE A/C powerhouse for Lower Hudson Valley. Case Closed.
 
> I would say WPLJ should go oldies with Scott Shannon or Joe
> Mccoy as PD and the return of the ex-cbsfm jocks too. NYC
> really needs an oldies station.
>

'PLJ is my vote also.
But it won't happen unless billing suffers...
 
>
> Granted, there are stations such as WDHA, WRAT, WBAB, WHTG
> and WSOU that cover parts of the area -- but none of these
> statons have the capability to be a mass appeal rock station
> to the metro area at large because of limited signal
> coverage.
>

Why would Greater Media flip WRAT to Oldeis when they own WJRZ (Oldies 100) the two station have the same General Manager and eventually plan to share a studios some time in the near future It would make no scene for them both to be Oldies.
 
As regards rock, I fully expect WAXQ-104.3 to make a major tweak to it's format in the next few weeks, to become a hybrid of classic and modern rock.

As for oldies, I doubt that anyone in New York will pick-up the format on a fulltime basis in the near future. You may see one station launch a Saturday-night (6 or 7 P.M. until 12 Midnight) oldies show, but I don't think anyone will bring it back as a 24/7 format.
 
As someone who lives in Connecticut I would not call that garbage on WDRC-FM oldies. I'd call it either Classic Hits or Jack with Jocks. DRC-FM has been in a nose-dive since they tweaked in September 2004. Big Hits 102.9 It should be called Big, well take the s in the word hits and move it in front of the h. They don't play anything older than 1964 and they play lots of 80s garbage. In my opinion Lite 100.5 plays more oldies than WDRC-FM does now. Fortuantly where I live during daytime hours I can pick up an AM station that is affiliated with Jone's Oldies Network.
 
I was looking at WDRC-FM's playlist on yes.com just now and i do see some 80s music that CBSFM had played over the years as an oldies station but, i see a lot of 80s records that don't belong on an oldies station too, particuly ones you see on classic rock stations or jack. I can understand if WDRC wanted to add the 80s oldies in the playlist but not like they are doing now and they should be playing some pre-beatle era cuts maybe 1-2 an hour from the 50s and early 60's. If you want an oldies station to listen to WTRY plays good oldies from the 50s 60s and 70s heres the link to their stream: http://ccri.eonstreams.com/ccri_ny_albany_Wtry_fm.asf and their website is www.wtry.com or you can try out WKOL in Burlington VT that's oldies and they stream and they use CBSFM's 2004 jingle package with some of the do it again one's mixed in at www.wkol.com. I hope this helps.

> As someone who lives in Connecticut I would not call that
> garbage on WDRC-FM oldies. I'd call it either Classic Hits
> or Jack with Jocks. DRC-FM has been in a nose-dive since
> they tweaked in September 2004. Big Hits 102.9 It should be
> called Big, well take the s in the word hits and move it in
> front of the h. They don't play anything older than 1964 and
> they play lots of 80s garbage. In my opinion Lite 100.5
> plays more oldies than WDRC-FM does now. Fortuantly where I
> live during daytime hours I can pick up an AM station that
> is affiliated with Jone's Oldies Network.
>
 
> (Disclaimer: I live outside the NYC market and am not
> incredibly familiar with these stations' billing or
> profitability.)
>
> In the nation's largest metro area, I find it incredibly
> tough to stomach that only 1 (!!!) market wide signal will
> be committed to a rock-based format by the end of December,
> and that rock music from the 90's & 00's will be largely
> absent from the FM band.
>
> Granted, there are stations such as WDHA, WRAT, WBAB, WHTG
> and WSOU that cover parts of the area -- but none of these
> statons have the capability to be a mass appeal rock station
> to the metro area at large because of limited signal
> coverage.
>
> It seems to me there will be a substantial format hole in
> New York.
>
> One possible scenario that I'm surprised no one has
> suggested -- What about WQCD 101.9 FM dumping its Smooth
> Jazz / Chill format in favor of New Rock?
>
> How profitable is this station? Would a flip make sense?
>
> On the Oldies side of things, I can possibly envision a
> couple Suburban signals flipping to Oldies. To the north,
> would it make sense for WXPK or WHUD?
>
> Even though Long Island already has Oldies on WBZO, would
> there be a chance of 98.3 WKJY picking up Oldies?
>
> In Jersey, would it make sense for any FM signals to adopt
> Oldies?
>


Personally I think Infinity's 102.7 would have been a perfect station for that now they totally tanked cbs-fm from everybody's dial. I don't think they have had a solid audience there for ages. Consider they were 18 in the summer book with a wopping 2.3!
 
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