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Possible format change for 96.7?

S

sweetdick

For what it's worth, I heard from a fairly reliable source that Lite 96.7 on the southside will undergo yet another format change after the first of the year.

According to a source from the Newnan/Lagrange Clear Channel cluster, 96.7 will be changing over to a Country format in 2008. Clear Channels plans are to call it 96.7 "The Legends".

If this turns out to be true, it will be about the fifth different format for 96.7 since August of 2000 when Clear Channel got the bright idea that they could turn a southside station into an Atlanta station.

Again, this is the rumor I heard and obviously Clear Channel has done nothing more than waste millions of $ in an attempt to do the impossible. So with this signal it's certainly not a stretch.

I am not wanting to stir up any trouble or controversy, but I would like the Boards opinion on this possibility.

Those of you who know me, know that I worked for 21 years at the Newnan/Lagrange cluster and before August of 2000 we had been very successful with 96.7 as a local southside station. It has been a real disappointment to watch Clear Channel spin its wheels with this frequency.
 
I could see CC doing this. WHY, well who knows. I think the signal is exactly what you stated, a Southside Atlanta Frequency, so the idea that it could be a major player is simply not true. Besides Atlanta has too many damn country stations already. With Eagle, Kicks, Bull, good lord why do we need another? Inquiring minds do indeed want to know..
 
This could actually make some sense. Citadel adds the Kicks and Eagle ratings when pitching advertising. As ratings-challenged as The Bull is, CC (if true) is probably hoping to up its country ratings by adding a little from 96.7 and attempting to take that little away from Eagle.
 
Roddy, you have hit the nail squarely on the head.

When I ask my source why CC would be doing this, that was a big part of their thinking. Even though the 96.7 signal doesn't cover anywhere near the area or population that Eagle does.

So, in a way, it does seem to fall into the typical CC way of looking at, thinking about and acting on stations.
 
... could give Eagle a little of a challenge on the southside, as isn't 106.7 a bit weaker south assuming the tower is north of Atlanta? (hence the reason the reason once 106.7 was paired with 104.1 (Y106/Y104) with 104.1 covering the south.

I have to take back partly my comment above, after reading the following in the Wikipedia entry on WYAY:

"In late 2005 WYAY changed transmitters to a new tower that they are sharing with 104.7 WFSH which improved south metro coverage for the 106.7 signal."

http://en.wikipedia.org/wiki/WYAY-FM


RoddyFreeman said:
This could actually make some sense. Citadel adds the Kicks and Eagle ratings when pitching advertising. As ratings-challenged as The Bull is, CC (if true) is probably hoping to up its country ratings by adding a little from 96.7 and attempting to take that little away from Eagle.
Click to expand...
 
but there signal is weak so why would anyone would want to listen to it???
 
Of course the signal is strong in Peachtree City, the tower sits right next door in Tyrone near Sandy Creek High School.

It's not about who wants to listen or will listen.

I think the biggest problem is that Eagles much stronger signal covers a population count probably 10 to 1 over the 96.7 signal. Doesn't common sense and logic tell you that it will be very hard to cut into the numbers of Kicks /Eagle with a Bull/96.7 team that won't have near enough people to draw from?
 
deadman said:
96.7 would be better serving the Coweta County Area.
Click to expand...

Well no, duh, as it did for many years until CC got its mitts on it. What a joke, now. They can't even keep any local fulltime jocks there. Wonder how this would affect the Southside's other Country station, the Bear in Griffin? Bet sweetdick could comment on that.
 
X that thought has certainly crossed my mind. However, according to the rumor, CC has already done away with the satellite sales office for 96.7 in Newnan and moved the former Sales Manager Michael Wolfe to Atlanta to sell for the Bull. And for CC to try and cut into the Kicks/Eagle numbers CC will promote it again as an Atlanta station.

Regardless of what CC does, the one certainty is that it will not have live personalities in any shape, form or fashion. It will not be out in the community doing remotes or any type of community event. CC will have sales people covering our area. But do you think they will sell for Atlanta prices to their southside customers. CC will have one rate card for Atlanta and another much cheaper rate for southside customers. And you can imagine what happens from there. We have dealt with that before from another Atlanta station located on the southside and managed to survive.

Our success at "The Bear" is a product of serving our community(Coweta, Fayette, Spalding, Henry, Troup and other counties south of I-20), not our format.

I am proud and blessed to be working at a radio station that still caters to the community. I believe we are radio the way it should be, certainly it is radio the way I was taught and love to do. I would not be where I am if I couldn't be live every day, go see clients everyday, do live remotes and meet our listeners, be involved with community events like "The Christmas in Newnan Can-a-thon, do high school football play by play on Friday nights in the fall, I could go on but you get the picture.
It was mentioned on another thread about the amazingly talented people in Atlanta that are out of radio and that is both sad and dissappoiting. Because once all radio was this way, minus high school football, and those talents were able to do the job that I am still blessed to do. Sorry to get off topic.

In the long run it will not matter for us what format CC puts on 96.7 as long as they continue to do things the way they do.
 
Rich,

96.7 HD-2 is Smooth Jazz... If you can pick up 96.7 in your car, you get the Lite 94.9/Jazzwhatever 94.9 HD signal in full stereo, NO interference... but only if you have an HD radio. That's why that stick is invaluable to Clear Channel...you can't pick up 98.1 like you can pick up 96.7 in Atlanta. If HD doesn't catch on, they sell it.
 
Drew-I realize 98.1 with its tower in Troup Co.(Hogansville Exit 28 off I-85 South) is not heard to the North much beyond Coweta/S. Fulton. And I, like most people, don't know much about HD radio.

The question I was addressing was the possible impact 96.7 would have on our station, 92.5 The Bear, on the southside if CC does indeed flip it to Classic country.

Maybe you didn't know I was no longer at the Newnan/Lagrange cluster
 
The question I was addressing was the possible impact 96.7 would have on our station, 92.5 The Bear, on the southside if CC does indeed flip it to Classic country.

Maybe you didn't know I was no longer at the Newnan/Lagrange cluster
Posted on: Today at 01:56:07 am
Posted by: MCMagicCracker

I believe that a Country format works better when the station has personalities that involve listener interaction (i.e. Country
Gold) and the station is involved with the community. That's not going to happen with 96.7! I'm speaking more from a listener stand point rather than someone who's spent a little time in the business.
 
I have never really understood why this station could not increase power to at least have better coverage to the north.

Can FM signals be directional? I really do not know.

Thanks
 
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