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Possible new station coming

Mrtejano

Mrtejano

I saw on a Facebook post someone posted that he will be back on a Houston FM station soon.
This same person posted on his Facebook that he was on IHeartRadio studios programming and consulting.

Also this same person was asking:

Are you a morning person? Could you handle talking on the radio? Could you really wake Houston up with your sense of humor? Some opportunities on the way and I need new talent !
Good Spanish is a must!

Also asking which station do you listen to the most? Mega? Latinomix? Or La Calle.


Also the same guy is planning a big music festival and which NON REGIONAL MEXICAN artist would you like to see?

Something is going on!
 
No. More like This.
5-the-big-lebowski-quotes.gif
 
Mrtejano said:
I saw on a Facebook post someone posted that he will be back on a Houston FM station soon.
This same person posted on his Facebook that he was on IHeartRadio studios programming and consulting.

Also this same person was asking:

Are you a morning person? Could you handle talking on the radio? Could you really wake Houston up with your sense of humor? Some opportunities on the way and I need new talent !
Good Spanish is a must!

Also asking which station do you listen to the most? Mega? Latinomix? Or La Calle.


Also the same guy is planning a big music festival and which NON REGIONAL MEXICAN artist would you like to see?

Something is going on!
Click to expand...

Who are you talking about???
 
Speaking of Hispanic targeted formats, a change in San Antonio may be sticking a fork in the Tejano format: https://radioinsight.com/headlines/175936/kxtn-adds-am-simulcast/

If Tejano no longer works in San Antonio, it probably won't work anywhere.

Odd that Univision would ditch their own SportsTalk format in SA; I have wondered about the future of KLAT here.

Wonder if this will affect KLTN HD-2? Guessing KXTN Tejano stays there for now, regardless of the originating station in SA.
 
Last edited:
Mediafrog+ said:
Odd that Univision would ditch their own SportsTalk format in SA; I have wondered about the future of KLAT here.
Click to expand...

I wonder if the sports format is actually viable for Univision? I remember when KLAT was a Houston focused talk format. It worked for a very long time until it slowly went fully syndicated (culminating with the failed Univision America network).

What if the sports network flopped? Gotta wonder if selling brokered time is more profitable at this point? It's a full time local AM station with ok coverage (better than any else available at the moment).
 
BamaTX said:
I wonder if the sports format is actually viable for Univision? I remember when KLAT was a Houston focused talk format. It worked for a very long time until it slowly went fully syndicated (culminating with the failed Univision America network).

What if the sports network flopped? Gotta wonder if selling brokered time is more profitable at this point? It's a full time local AM station with ok coverage (better than any else available at the moment).
Click to expand...



I like the name LA TREMENDA than QUE BUENA .

La Tremenda is a better name for a regional Mexican format, sounds better than QUE BUENA.
 
Mediafrog+ said:
Speaking of Hispanic targeted formats, a change in San Antonio may be sticking a fork in the Tejano format: https://radioinsight.com/headlines/175936/kxtn-adds-am-simulcast/

If Tejano no longer works in San Antonio, it probably won't work anywhere.

Odd that Univision would ditch their own SportsTalk format in SA; I have wondered about the future of KLAT here.

Wonder if this will affect KLTN HD-2? Guessing KXTN Tejano stays there for now, regardless of the originating station in SA.
Click to expand...

It's official, Tejano 107.5 in SA is dead.
 
Mrtejano said:
I like the name LA TREMENDA than QUE BUENA .

La Tremenda is a better name for a regional Mexican format, sounds better than QUE BUENA.
Click to expand...

Actually, I am party to research done in the past on those names.

"La Tremenda" gets images of old, traditional, "a name for my parents' radio station", "not current", old-fashioned, stodgy.

"Que Buena" or "Ke Buena" has images of being street-savvy, hip, cool, "for people like me", contemporary, new, fresh, positive, good.

There is a reason KLAT abandoned that name nearly two decades ago.
 
Do the same perceptions hold true with East Coast formats? Here in central Connecticut, we have Bomba, La Mega, and Dinamica on the AM dial (with low power FM translators). Would those names fly in Texas?
 
CTListener said:
Do the same perceptions hold true with East Coast formats? Here in central Connecticut, we have Bomba, La Mega, and Dinamica on the AM dial (with low power FM translators). Would those names fly in Texas?
Click to expand...

Mega flys world-wide. I did a Mega some years back in Buenos Aires, and it became the #1 station. The first "Mega" in fact was in Caracas, Venezuela, in the 80's when FM first was allowed there. There are Mega stations from LA to Puerto Rico.

"Bomba" is a reference to a traditional Puerto Rican music form, based on Aferical rhythms. It's pretty specific to markets that have lots of Boricuas or folks from the Antilles.

"Dinámica" is just an ugly sounding name. It's not a tangible word, hard to visualize.

In general, many station names are localized based on the heritage of the listeners. Others are not just national, they are international.
 
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