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Possible solution for JACK-FM?

R

RadioNation

If CBS Radio were to rebrand 101.1FM, "New York's New WCBS-FM...playing the best from the 60's to Today" I think it would be a hit. You would be surprised how many people crave just to hear the words WCBS and not Jack. If 101.1 were to identify with NYC again...and blend Jack's current music with less of a focus on bad 80's hair metal...they can really take on PLJ! Plus if the new 101.1 could at least have a morning talent...and then "drive all day with no interruption".

I dont understand why CBS Radio can't realize this? I'm young and I've never been a business person in radio and I realize this!

Comments everyone?
 
> If CBS Radio were to rebrand 101.1FM, "New York's New
> WCBS-FM...playing the best from the 60's to Today" I think
> it would be a hit. You would be surprised how many people
> crave just to hear the words WCBS and not Jack. If 101.1
> were to identify with NYC again...and blend Jack's current
> music with less of a focus on bad 80's hair metal...they can
> really take on PLJ! Plus if the new 101.1 could at least
> have a morning talent...and then "drive all day with no
> interruption".
>
> I dont understand why CBS Radio can't realize this? I'm
> young and I've never been a business person in radio and I
> realize this!
>
> Comments everyone?
>
If they were really smart,they'd arrange to start carrying the signal from
http://www.radiox.fm
 
> I dont understand why CBS Radio can't realize this? I'm
> young and I've never been a business person in radio and I
> realize this!
>
> Comments everyone?
>

Because this is a cookie cutter format that SAVES them money and if they had individual identities everywhere they couldn't reuse stuff and having air talents means spending money on them and that defeats again the reasons for switching to Jack-FM.<P ID="signature">______________
Can I sleep now?</P>
 
Jack is a flash in the pan. Wait a couple years and see what happens.

I agree though, drop the 80's and focus on what made CBS click. You don't need that dude from the Monkees as your morning guy to make a great station, just play the hits.


> > If CBS Radio were to rebrand 101.1FM, "New York's New
> > WCBS-FM...playing the best from the 60's to Today" I think
>
> > it would be a hit. You would be surprised how many people
> > crave just to hear the words WCBS and not Jack. If 101.1
> > were to identify with NYC again...and blend Jack's current
>
> > music with less of a focus on bad 80's hair metal...they
> can
> > really take on PLJ! Plus if the new 101.1 could at least
> > have a morning talent...and then "drive all day with no
> > interruption".
> >
> > I dont understand why CBS Radio can't realize this? I'm
> > young and I've never been a business person in radio and I
>
> > realize this!
> >
> > Comments everyone?
> >
> If they were really smart,they'd arrange to start carrying
> the signal from
> http://www.radiox.fm
>
 
> If CBS Radio were to rebrand 101.1FM, "New York's New
> WCBS-FM...playing the best from the 60's to Today" I think
> it would be a hit. You would be surprised how many people
> crave just to hear the words WCBS and not Jack. If 101.1
> were to identify with NYC again...and blend Jack's current
> music with less of a focus on bad 80's hair metal...they can
> really take on PLJ! Plus if the new 101.1 could at least
> have a morning talent...and then "drive all day with no
> interruption".
>
> I dont understand why CBS Radio can't realize this? I'm
> young and I've never been a business person in radio and I
> realize this!
>
> Comments everyone?
>

That's assuming there's anything wrong with Jack FM. Unlimited Vareity, and No Dj's... That's the format.

The question is NOT what the solution for Jack FM is, rather, is there a better suited frequency for them. CBS MUST believe that JACK FM will work on 101.1, and perhaps it will take a while for the Oldies101.1 crowd to accept that CBS FM is NOT comming back (unless you have an HD radio, and I haven't even seen a one yet).
 
> Because this is a cookie cutter format that SAVES them money
> and if they had individual identities everywhere they
> couldn't reuse stuff and having air talents means spending
> money on them and that defeats again the reasons for
> switching to Jack-FM.
>


From the LA board....


"Every Jack station has a slightly different playlist. Here, to play off the heritage of co-owned KROQ (and recall that Jack has the same PD), there are more modern rock and alternative titles sprinkled in.

I would venture to say that the NYC Jack still doesn't have the right music mix. Or possibly does not have the right PD."

It sounds like it doesn't feel like an NYC station.
 
They hear "WCBS" every hour on the hour. The problem JACK is having in NYC is one of being on a station that was dying but didn't need to die quite yet. I think JACK would have done better on 92.3 WXRK long term.

WCBS-FM had a image problem. 33 years as an oldies format. When they were still oldies, their demos were creeping older and older, even as the corporate suits screwed with the music - adding 80s music to the mix (not 80s rock hits but the lame AC stuff). The station hadn't played much 50s music and no doo-wop in years. However, when you spoke to the average guy on the street, they would tell you that 101.1 was that doo-wop station. News reports after the flip stated that "WCBS is no more - you can no longer hear Elvis and 50s music on the radio".

The station gave up the older listener and couldn't get the younger listener because where the oldies format had always played the top 40 rock/pop hits from the the 50s, 60s and early 70s...the new library was the safe "lite" songs from the 70s and 80s. Younger listeners felt the station was for older folks and didn't listen. The older listeners not hearing "their" music began to tune away. Their market share was eroding. They could have cleaned up the music and survived a while longer, but the long term solution was a new approach.

JACK has suffered from the same jinx of double image problems. Oldies listeners who lost their station in June didn't listen out of spite and the audience who would love/like JACK and the kind of music it plays didn't cume the station because they thought WCBS-FM was still doing oldies as it had for perhaps their entire life.

Needless to say, WCBS-FM has suffered the slowest turn-around of any of the JACK stations. It also had a PD who made the station sound like a run-of-the-mill classic rock station in a market that historically prefers a more rhythmic approach. Listening to the station in the past month, you can hear the difference. Steve Smith is gone and it seems that Lenny Bloch (the APD) has shifted the station's sound to one closer to the JACK model.
 
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