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Possible sybdication for Baurerle & Bellavia

David, I am going to end this pissing contest. It is obvious you know the industry we live, and so do I. I work very hard every day to help advertisers get solutions to their marketing problems. I do not use ratings, I do not use metrics... I come up with ideas and present them to the clients and strategize based on my radio knowledge. I prefer to sell to the older, loyal, AM audience in Buffalo. I have been doing this consistently in sales for 20 years. Prior to that, I was only on air full time. I respect what you are saying, but I think we have different approaches. What matters, is that we both love radio.

Buddy, that is a very nice statement and summation. Thank you!

I have mostly worked in markets where agency business was important. So I do focus on messing around with numbers, because it seems to fairly consistently cause money to be sent to my bank account.

I understand how smaller markets work, and have worked in a few. It is actually nice to be able to NOT cut a check each month for the ratings folks. It can be a bit like removing a leech from one's leg!

You have the advantage of being able to get immediate feedback from your customers about how well a campaign works. That's a luxury, and teaches what kind of copy is effective, what kind of schedule gets the best return and what gets customers to return.

My only objection in the last few days has been to the tendency on this thread by another poster to exaggerate the impact and audience of his favorite station. Perhaps you can tell him that, like an overly affectionate bulldog, he is drooling a bit too much. :rolleyes:
 
My only objection in the last few days has been to the tendency on this thread by another poster to exaggerate the impact and audience of his favorite station. Perhaps you can tell him that, like an overly affectionate bulldog, he is drooling a bit too much. :rolleyes:

So it's an objection when the shoe is on my foot, but when the ratings come out and WBEN is #2 or 3, people on here drool way too much because they dropped. And then they go up twice as much the next time.

All I did was summarize what was said on the air by that station.
 
The new show is quite possibly the best thing to ever happen to Buffalo. Everyone on this board can speak in platitudes, but I experience the magic everyday, from sales and programming standpoint. This show has reinvented the radio industry, and advertisers and listeners just can't get enough. Sales are thru the roof, and my phone literally blows up everyday with listeners who cannot stop listening. For even more, they are now listening to the show twice thru the podcasts. The second I talk to a local business, they immediately want to get their ads on the show asap. God bless both Tom and David for giving people a reason to want to want to drive home.

Have you listened to any WBEN on demand content? The audio breaks up so badly at times it's unlistenable, and it's been like that for months. I really hope they fix it one of these days.

I don't live in Buffalo but capture Sandy's show on the Internet to listen to while walking the dog. I like Sandy, takes me back to my youth listening to him on KB in the1970s. If stream doesn't record for some reason in the past I would download the replay, but the quality is too annoying for me to listen to so I just skip that day.

I used to listen to Tom Bauerle regularly, but haven't found the show very entertsining lately. I'll still give it an occasional listen, but not regularly anymore.

And yes, I am an old while male.

Bronx
 
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