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Power 104 going Talk and 102.9 DRC going Hip hop?

T

thedougpound

Buckley broadcasting is MUCH more liberal and such with their west coast operations. They are having an extreme success in California with their young, hip hop/urban formats.

I heard from a friend that Power 104 is looking at joining the ranks of talk radio.

If that happens, Buckley Broadcasting has been talking about taking 102.9 a hip hop/urban format since they are starting to lean younger anyways...

TDC has Spoken.. WOOOF!
 
> Buckley broadcasting is MUCH more liberal and such with
> their west coast operations. They are having an extreme
> success in California with their young, hip hop/urban
> formats.
>
> I heard from a friend that Power 104 is looking at joining
> the ranks of talk radio.
>
> If that happens, Buckley Broadcasting has been talking about
> taking 102.9 a hip hop/urban format since they are starting
> to lean younger anyways...
>
> TDC has Spoken.. WOOOF!
>
And CT Radio going to the Dumpster ! <P ID="signature">______________
Winter Olympic , Who cares . Its time to watch American Idol.</P>
 
> > Buckley broadcasting is MUCH more liberal and such with
> > their west coast operations. They are having an extreme
> > success in California with their young, hip hop/urban
> > formats.
> >
> > I heard from a friend that Power 104 is looking at joining
>
> > the ranks of talk radio.
> >
> > If that happens, Buckley Broadcasting has been talking
> about
> > taking 102.9 a hip hop/urban format since they are
> starting
> > to lean younger anyways...
> >
> > TDC has Spoken.. WOOOF!
> >
> And CT Radio going to the Dumpster !
>

You don't really believe this do you?
 
Power 104 flipping to talk is not that far fetched. CC has signed on FM talkers in markets like Pittsburgh and Minneapolis--cities where they don't own a dominant AM signal. Since CC owns Premiere Radio Networks, they could nab Rush from WTIC, add Glen Beck, Savage and maybe a local host or two, and make a go of it.

However, they seem to be doing OK as is, since they run syndie talent in the drives and have low end or tracked talent the rest of the time. While the station is not huge ratings getter, it's doing better than they did with their previous alternative format with a lot less overhead. They have weakened Hot so that they're a six or seven share station as opposed to the 9 or 10 share station they used to be prior to Power signing on. CC seems happy with this strategy so far, but if they decide that "FM Talk 104.1" could make them more money, they'd do it in an instant.

If 104.1 was to go talk, I doubt that Buckley would change course and take WDRC-FM hip hop. I realize their west coast stations run younger formats, but those cities are much younger and culturally diverse than the Hartford area is. With only 9 local FM's and an established Hip Hop station here already in Hot, Buckley would be nuts to flip 102.9, despite that station's current problems. This market can barely support two hip hop stations right now. Buckley entering the fray wouldn't change that.

--Mike Thomas



> Buckley broadcasting is MUCH more liberal and such with
> their west coast operations. They are having an extreme
> success in California with their young, hip hop/urban
> formats.
>
> I heard from a friend that Power 104 is looking at joining
> the ranks of talk radio.
>
> If that happens, Buckley Broadcasting has been talking about
> taking 102.9 a hip hop/urban format since they are starting
> to lean younger anyways...
>
> TDC has Spoken.. WOOOF!
>
 
If they want Savage they'd be nabbing him from the WDRC AM Quadricast. And if they want Dr. Laura they'd be nabbing her from WXCT. If CC does launch an FM talk station would they also nab Micheal Regan from WXCT? Last I knew they were only carrying him for one hour a night. (The Program schedule on WXCT's website is incomplete).
 
> If they want Savage they'd be nabbing him from the WDRC AM
> Quadricast. And if they want Dr. Laura they'd be nabbing her
> from WXCT. If CC does launch an FM talk station would they
> also nab Micheal Regan from WXCT? Last I knew they were only
> carrying him for one hour a night. (The Program schedule on
> WXCT's website is incomplete).

WPGB in Pittsburgh and KLTK in Minneapolis, the two recently launched Clear Channel FM talkers, both utilize a lineup that is heavy with both local talk hosts and with Premiere network talent. While WPGB, which was launched in January 2004, does have Michael Savage and Sean Hannity; KTLK, which was launched this January, uses only talent from Premiere, excluding Sean Hannity.

So judging by the KTLK lineup, the losers in the launch of a talk station on 104.1 would be the WDRC stations (for Sean Hannity, if CC can get him/wants him) and WTIC (for Limbaugh).
 
DJ Kraze asks:

> You don't really believe this do you?

For Power 104, I think a flip to talk might happen, as it would give Clear Channel the chance to take their Premiere Networks talk shows "in-house".

And they could actually run a 24/7 syndicated talk format. CC/Premiere is regionally syndicating (mostly in western Pennsylvania, West Virginia, and Ohio) from Pittsburgh a show called "The War Room", hosted by Quinn and Rose, out of their Pittsburgh station, which could fill morning drive. On "War Room"'s homepage, they call themselves "America's Morning Show", which might be an indication that this show will eventually go national. Maybe Hartford could (if Power 104 goes all-talk) be the first market in the Northeast to pick-up the show.

Is Imus on in Hartford?? That may be another inexpensive morning-drive option for a CC-owned FM talk station, but the signal of Imus' flagship WFAN-660 New York is suppoosed to be quite strong in the area, especially south of the city.

There are already Premiere shows (and CC-friendly Sean Hannity, which although not a Premiere show, is heard live in PM drive on many CC stations) to fill up the rest of the broadcast day.

If CC launches an FM talker in Hartford, it might very well pick-up all of Premiere's shows upon the station's launch.

As for WDRC-102.9, they won't go hip-hop. I don't think Hartford has a "Jack"-type station, so if WDRC decides to drop their oldies format, they may move in that direction. But then again, it's more likely that WDRC will decide to stick with their current format.
 
Hell, The once legendary "America's First FM" WDRC-FM is practically Jack like alrerady, just toss in some more 80s and AC stuff, call it jack 102.9 and you're all set!!
 
Here's One (ESPN Radio 104.1)

How about this ESPN Radio 104.1 WPOP-FM calls if not used already. I am sure ESPN in Bristol, CT would like that a whole lot. As for 1410 WPOP how about going talk or oldies. But I think Clear Channel will not go talk or sports talk with Power. Instead I think they will go Spanish, hows "La Preciosa 104.1" sound? No clue what it means just that a former CHR/Rhythmic station in NC owned by Clear Channel flipped to this.
 
Re: Here's One (ESPN Radio 104.1)

> It means "The Precious 104.1".

And the format is Mexican oldies. As Hartford's Hispanic population is mostly from Puerto Rico, the Dominican Republic, etc., going with a format that targets mostly Mexican-Americans is probably not the right direction.

If the station went Spanish, a reggaeton format that targets younger individuals from said ethnic groups would seem to work right. CC's branding for a Hartford Reggaeton outlet could possibly be "MEGA 104.1".
 
> Hell, The once legendary "America's First FM" WDRC-FM is
> practically Jack like alrerady, just toss in some more 80s
> and AC stuff, call it jack 102.9 and you're all set!!
>
Buckley has some very talented Hip Hop and "Urban Oldies/Jammin Oldies" programmers at their West Coast cluster. If-and that is if they choose to flip WDRC-FM the end product will far surpass anything that Hip Hop/Adult Urban radio is doing in Connecticut.
 
Re: Here's One (ESPN Radio 104.1)

Not unless WLAT 910 flips formats. They're already MEGA 910. (Sometimes LA MEGA 910).
 
> Buckley broadcasting is MUCH more liberal and such with
> their west coast operations. They are having an extreme
> success in California with their young, hip hop/urban
> formats.
>
Reading this thread gives the impression that Buckley has some awesome CH/Urban stations in places like LA and the Bay Area and that Hartford could really use that "big time" talent.

I hope everyone realizes that the Buckley's hip hop/urban "west coast operations" are limited to KHTN Planata/Merced and KSEQ Visalia/Fresno. Two stations that are RIMSHOTS to relatively small markets. Their combined listening area is only a fraction of the Hartford market.

And, who says they are runaway success stories, anyway? They are small stations serving areas of California's Central Valley. An area that is heavily latino, young and friendy to hip hop and rhythmic music. Fresno and Bakersfield have long had successful jammin oldies stations too....a format that hasn't worked (and won't work) in New England. These markets could not be more different than Hartford. And, again, the stations in question are only rimshots.

Making big changes to DRC-FM represents a much greater corporate risk to Buckley. This is their largest FM station - the flagship (not counting WOR). Buckley actually has a lot more experience with oldies and AC formats. And, KHTN/KSEQ are Buckley's ONLY CH/Urban stations. Frankly, it's hard to draw any conclusions from either point.

Power 104 may - or may not - change formats. It depends on billing vs. expenditures, simple as that. Word is that the bottom line is not so bad; if true, don't hold your breath.

As for 102.9, don't expect Buckley to make some sweeping change in one of their largest markets that is based on a so-called success in small markets that are nothing like it. The whole idea makes no sense.
 
Re: Here's One (ESPN Radio 104.1)

> Not unless WLAT 910 flips formats. They're already MEGA 910.
> (Sometimes LA MEGA 910).

Not necessarily. Consider this: Judging by the company's dependance on the legal system, Clear Channel-predecessor Chancellor Media probably registered "Mega" as a trademark upon the launch of KCMG 100.3 in Los Angeles in 1997.

So, if this presumption is true, the trademark would have predated the launch of WLAT 1230, which IIRC was in 1998. Clear Channel could have a suit, and they've done it before (see: WKSC vs. WKIE/WKIF/WDEK in Chicago). Heck, they could probably launch the station without a word from the locally-run WLAT.
 
> > Hell, The once legendary "America's First FM" WDRC-FM is
> > practically Jack like alrerady, just toss in some more 80s
>
> > and AC stuff, call it jack 102.9 and you're all set!!
> >
> Buckley has some very talented Hip Hop and "Urban
> Oldies/Jammin Oldies" programmers at their West Coast
> cluster. If-and that is if they choose to flip WDRC-FM the
> end product will far surpass anything that Hip Hop/Adult
> Urban radio is doing in Connecticut.
>
Is it possible that if this change does happen that either Star and Buc Wild and Wendy Williams would move over to DRC. Or since they both are considered to be talk shows, would they stay on Power 104 if it were to flip to FM Talk and would CC try to revolve this talk format around African-Americans? Just a thought. Maybe the new Power 104 FM Talk format could be something like this:

6-10am Star and Buc Wild
10am-2pm Local Talk Show
2-6pm Wendy Williams or Michael Baisden (live)
6-10pm Wendy Williams or Michael Baisden (tape delay)or Local Talk Show

Probably wouldn't happen. But just a thought.
 
Your theory of Star/Buc or Wendy moving over 104.1 if they go talk is about as likely as Oscar Nieves selling for less then $1,000,000!


> Is it possible that if this change does happen that either
> Star and Buc Wild and Wendy Williams would move over to DRC.
> Or since they both are considered to be talk shows, would
> they stay on Power 104 if it were to flip to FM Talk and
> would CC try to revolve this talk format around
> African-Americans? Just a thought. Maybe the new Power 104
> FM Talk format could be something like this:
>
> 6-10am Star and Buc Wild
> 10am-2pm Local Talk Show
> 2-6pm Wendy Williams or Michael Baisden (live)
> 6-10pm Wendy Williams or Michael Baisden (tape delay)or
> Local Talk Show
>
> Probably wouldn't happen. But just a thought.
>
 
> > Hell, The once legendary "America's First FM" WDRC-FM is
> > practically Jack like alrerady, just toss in some more 80s
>
> > and AC stuff, call it jack 102.9 and you're all set!!
> >
> Buckley has some very talented Hip Hop and "Urban
> Oldies/Jammin Oldies" programmers at their West Coast
> cluster. If-and that is if they choose to flip WDRC-FM the
> end product will far surpass anything that Hip Hop/Adult
> Urban radio is doing in Connecticut.
>
I dont think so , Hot 93.7 is one of the best Hip Hop Station in America . <P ID="signature">______________
America most awful Hip Hop station list , KS107.5 Denver , KLUC Las Vegas , and Wired in Philly .</P>
 
This would be THE STUPIDIST THING they could do switching to HIP HOP on 102.9!!!!!!!WDRC is (or was) the biggest/best oldies station for years in the hartford market!!! Doing this would be utterly stupid!!
 
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