Power 106 demographic and ratings?

[funkyfresh]

Hello guys,

I am a new user and maybe if I get the right answer or some, I'll continue to post onto this forum and help other users.
I am trying to find the demographics of listeners for power 106 and their rating; also, about recent promotional materials?

I tried calling but no one picked up. Emailed and haven't gotten a response. I don't have access to a nearby arbitron

 

[davideduardo]

Hello guys,

I am a new user and maybe if I get the right answer or some, I'll continue to post onto this forum and help other users.
I am trying to find the demographics of listeners for power 106 and their rating; also, about recent promotional materials?

I tried calling but no one picked up. Emailed and haven't gotten a response. I don't have access to a nearby arbitron

Power is top 3 in 18-34 and 18-49. Audience is 55% Hispanic, 22% Black.

Arbitron does not permit freely "giving out" anything but 12+ or 6+ data or rankers in broad demos. The reason why KPWR would not give you more data is that, unless you are a bona fide advertiser or agency, they are restricted from giving you access to copyright ratings data.

 

[funkyfresh]

Thank you for your response

Where did you get your facts and percentages? Also is there more such as audiences' age and sex?

 

[davideduardo]

Where did you get your facts and percentages?

Arbitron June book.

Also is there more such as audiences' age and sex?

Subscribers can get data on listening by daypart, hour, even quarter hour as well as listening by age group, gender, ethnicity, income levels, specific geographic areas, language usage among Hispanics, etc. The data can show listeners by the amount of time they listen to individual stations, stations that share with other stations, composition of a station listenership by age and ethnicity, etc. There are so many subsets that the number of reports possible is close to infinite.

 

[BJordan]

You guys should know who listens to Power 106. African Americans and hispanics between the ages of 12-34. That's also reason why they distance themselves from playing certain R&B records. Sorry to high jack this thread. Majority of their listeners are in junior high(Age 12), Highschool(Ages 14-17) and in their early 20's to mid 30's. Some of the listeners are in their late 30's & early 40's say that they were born in 1970-74 and they listened to KPWR as teens and young adults and grew up listening to the station but Power 106 doesn't care jack about the older demographic because Hip Hop is their prized possession and they own it 24/7. Do you really think somebody who was born in 1970 or 71 wants sit up and listen to Dev's Dancing In the Dark, Ludacris My Chick Bad, YG's Toot it & Boot it, Black Eyed Peas Imma Be and B.O.B.'s Nothing on You 300 times a day?

 

[wdb2003]

David gave the best answer to that question. Most of us know their target demo but funkyfresh may not listen to KPWR so maybe thats why he asked the question. It's a Rhythmic station but programmed different from other Rhythmic's around the U.S.

 

[BJordan]

David gave the best answer to that question. Most of us know their target demo but funkyfresh may not listen to KPWR so maybe thats why he asked the question. It's a Rhythmic station but programmed different from other Rhythmic's around the U.S.

You got that right but it was programed differently 9 to 16 years ago. KPWR started to change in 2005 when Damian "Damizza" Young retired as asistant PD. During Damian Youngs tenure the station was heavy on R&B/Hip Hop product. In May 2000 they played Joe's I Wanna Know & Lucy Pearl's Dance Tonight and Sisqo's Thong Song in high rotation. Let me stop being nostalgic and wrap up this point less post but you told me that Power 106 hardly focused on certain R&B but you were wrong because they also used to play Blackstreet's Before I Let You Go in 1994 and became a top 10 hit on KPWR during the week of December 10, 1994 and in March 1995 they started testing out TLC's Redlight Special and in 1996-97 they were testing out Keith Sweat's Nobody & Twisted and in February 1998 they had Usher's Nice & Slow in high rotation. I found this out through old billboard articles on the website. It's time for me to wrap my bull crap post and about me saying you were wrong don't trip, I'm not belittling you. I know that you didn't start listening to the radio until 1996 a year before you left for Kansas City so no hard feelings bro .

 

[wdb2003]

You and your essays LOL Funkyfresh just asked about their demographics and promotions for today. Not their demographics and playlists from 9 or 16 years ago.

 

[BJordan]

You and your essays LOL Funkyfresh just asked about their demographics and promotions for today. Not their demographics and playlists from 9 or 16 years ago.

LOL right back at cha señor . I bet I make your day with my nostalgic mentality. As for Funky Fresh wanting to know about KPWR's demo, he should tune in, IMO the station is very lively. Sorry for annoying crap out of you with my nostalgia but they also gave Mary J. Blige's I'm Going Down some spins in 1995 also and K-Ci & JoJo's remake of If You Think You're Lonely Now also in 1995. BTW when I turn 27 or 28 do you think I'll be listening to KPWR then or no? Anyway if Funky Fresh wants to know their current playlist includes Pitbull's Hey Baby(Drop It To The Floor), LMFAO's Shots, La La La(Top of the Word) and I'm in L.A. trick and their current single Party Rock Anthem, Lupe Fiasco Out of My Head, Lil' Wayne's 6 Foot 7 Foot, Chris Brown's Look At Me Now, Frank Ocean's Novacane, Chris Brown She Ain't You, Kelly Rowland Motivation and Jay Z and Kanye West's hot new collabo entitled Otis. So we should tell funky fresh that there is some great music coming from Power 106.

 

[Martin Mac]

You and your essays LOL Funkyfresh just asked about their demographics and promotions for today. Not their demographics and playlists from 9 or 16 years ago.

LOL right back at cha señor . I bet I make your day with my nostalgic mentality. As for Funky Fresh wanting to know about KPWR's demo, he should tune in, IMO the station is very lively. Sorry for annoying crap out of you with my nostalgia but they also gave Mary J. Blige's I'm Going Down some spins in 1995 also and K-Ci & JoJo's remake of If You Think You're Lonely Now also in 1995. BTW when I turn 27 or 28 do you think I'll be listening to KPWR then or no? Anyway if Funky Fresh wants to know their current playlist includes Pitbull's Hey Baby(Drop It To The Floor), LMFAO's Shots, La La La(Top of the Word) and I'm in L.A. trick and their current single Party Rock Anthem, Lupe Fiasco Out of My Head, Lil' Wayne's 6 Foot 7 Foot, Chris Brown's Look At Me Now, Frank Ocean's Novacane, Chris Brown She Ain't You, Kelly Rowland Motivation and Jay Z and Kanye West's hot new collabo entitled Otis. So we should tell funky fresh that there is some great music coming from Power 106.

Actually BJordan, I feel like you will be listening to Power 106 when your well past 40. ;D LOL

 

[Wildstyle K]

David gave the best answer to that question. Most of us know their target demo but funkyfresh may not listen to KPWR so maybe thats why he asked the question. It's a Rhythmic station but programmed different from other Rhythmic's around the U.S.

You got that right but it was programed differently 9 to 16 years ago. KPWR started to change in 2005 when Damian "Damizza" Young retired as asistant PD. During Damian Youngs tenure the station was heavy on R&B/Hip Hop product. In May 2000 they played Joe's I Wanna Know & Lucy Pearl's Dance Tonight and Sisqo's Thong Song in high rotation. Let me stop being nostalgic and wrap up this point less post but you told me that Power 106 hardly focused on certain R&B but you were wrong because they also used to play Blackstreet's Before I Let You Go in 1994 and became a top 10 hit on KPWR during the week of December 10, 1994 and in March 1995 they started testing out TLC's Redlight Special and in 1996-97 they were testing out Keith Sweat's Nobody & Twisted and in February 1998 they had Usher's Nice & Slow in high rotation. I found this out through old billboard articles on the website. It's time for me to wrap my bull crap post and about me saying you were wrong don't trip, I'm not belittling you. I know that you didn't start listening to the radio until 1996 a year before you left for Kansas City so no hard feelings bro .

All those were big rhythmic hits as well as urban hits. Some were straight up chr as well. I remember KKFR using one or some of those even before they flipped to a hip hop leaning urban in 1997.

 

[BJordan]

KDM, KIIS-FM also played TLC's Redlight Special in 1995. I miss the days when Urban leaning Top 40/Rhythm Crossovers were actually playing R&B. Usher's Nice & Slow will never get old and crosstown rival R&B/Hip Hop 92.3 The Beat was on Usher's Nice & Slow for the spring & summer of 1998. Sisqo's Thong Song made him into a pop star but I like his other single Incomplete. As far as Joe, I'm only hearing his current single Closer on Urban AC KJLH. Don't expect Power 106 to spin it.

 

[Wildstyle K]

"Nice & Slow" was big in Phoenix, Arizona as well. The bass remix was played on 103.9 Arizona's Party Station before they flipped to the hip hop & rock ("extreme rhythmic") format (that I believe was one of the dumbest things that happened). Majik 107 was already gone, but if they were still around, they would've surely been all over "Nice & Slow" as well in Phoenix.

I'm not sure if Power 106 was still LA's Party Station during that time. I think they had already switched over to "Where Hip Hop Lives", but I'm sure they still played the bass remix of "Nice & Slow". I know 99.1 KGGI and Q104.7 must have and Dj Jimmy Kim on KIIS FM, too.

 

[BJordan]

"Nice & Slow" was big in Phoenix, Arizona as well. The bass remix was played on 103.9 Arizona's Party Station before they flipped to the hip hop & rock ("extreme rhythmic") format (that I believe was one of the dumbest things that happened). Majik 107 was already gone, but if they were still around, they would've surely been all over "Nice & Slow" as well in Phoenix.

I'm not sure if Power 106 was still LA's Party Station during that time. I think they had already switched over to "Where Hip Hop Lives", but I'm sure they still played the bass remix of "Nice & Slow". I know 99.1 KGGI and Q104.7 must have and Dj Jimmy Kim on KIIS FM, too.

Power 106 started using "Where Hip Hop Lives" around the time when Usher's Nice & Slow came out. That year they were playing Janet Jackson I Get Lonely the original and the remix, Sylk-E. Fyne Romeo & Juliet, Master P Make Um Say, Mystikal Man Right Chea, KP & Envyi Swing My Way, Mya It's all about me, Brandy & Monica The Boy is Mine and Something For the People My Love is the SHHH!

 

[Wildstyle K]

All those were huge in Az. as well. I remember each one of those clearly. What about Queen Pen "Party ain't a party"? By the way, our old 103.9 Arizona's Party Station used this version of Mya's "it's all about me" in mixshows (and the old KKFR Power 92 used this in the Power Workout):

http://www.youtube.com/watch?v=hLxZBWi-h5g

I learned about this remix of "are you that somebody" from Dj Jimmy Kim on KIIS:

http://www.youtube.com/watch?v=DfkBZQztjSk

 

[BJordan]

All those were huge in Az. as well. I remember each one of those clearly. What about Queen Pen "Party ain't a party"? By the way, our old 103.9 Arizona's Party Station used this version of Mya's "it's all about me" in mixshows (and the old KKFR Power 92 used this in the Power Workout):

http://www.youtube.com/watch?v=hLxZBWi-h5g

I learned about this remix of "are you that somebody" from Dj Jimmy Kim on KIIS:

http://www.youtube.com/watch?v=DfkBZQztjSk

Queen Pen's Party Ain't a Party was in heavy rotation on Power 106 and 92.3 The Beat in 1997-98 that and her another hit called All My Love Featuring Eric Williams of Blackstreet. She was pretty popular here on the westcoast. Oh Remember WC's Cheddar, the last time I heard WC's on Power 106 was in April 2002 when they started playing Khia's My Neck, My Back(Lick It). I still remember hear it on 92.3 The Beat when it came out in '98. KDAY plays the heck of it as if it came out yesterday. BTW those some good remixes. The bass remix of Mya's It's All About Me used to get airplay on Power 106, "The Beat" and KGGI mainly during mixshows.

 

[Wildstyle K]

The guy who produced those remixes lives in California. He was also the producer of or associated with other producers who did a lot of California / West Coast bass & freestyle that KGGI, KPWR, and a few others used to be known for. He/they were especially known on KYLD, which was pretty much the trendsetter for much of the west coast freestyle sound. KPWR and KGGI were the ones who helped pass that sound along to L.A., "teaming up" with San Francisco to make what was once considered "The Bay Area Freestyle Sound".

Listening to KPWR today, you can catch a slight hint of that whole style through the fashion in which their dj's mix, although they do it with modern music and no longer use (the mid-late 90's) latin house or freestyle.

KPWR was one of the stations that inspired me to heavily get into the latin dance sound during my teenage years. Combine that with also living in Atlanta and that creates a recipe for someone who loves latin freestyle, Atlanta booty bass, house, and hip hop (on top of the hot ac / light rock stuff). I may have experienced many stations throughout my lifetime, but KPWR is pretty much mostly responsible for everything I turned out to be today, musically, as a dj. Labor Day mix weekend 1996 and the Christmas mix 1996 on Power 106 was what took my love for music to another level and my style really hasn't changed since.

WHO REMEMBERS THE MUSIC FROM POWER 106 FM LOS ANGELES IN (1995-97) LATIN HOUSE AND DEEP HOUSE....
(see my posts.. ;D) http://www.myspace.com/forums/t/4325751/p/68069092




....I'm probably not one of the most usual "radio demographics people" out there.