I've been noticing alot lately that Power 106 LA has been playing alot of Electro house remixed of Hip hop tracks at 12pm, 3pm-7pm and at night from 8pm-11pm. I've even heard alot of dance music on the weekends on there saturday night power party mix. Are other hip hop stations falling this trend? I noticed that KIIS FM is also doing the same now. ;D
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Power 106 FM
- Thread starter socamex26
- Start date
socamex26 said:
I wouldn't call it a trend yet, but with more Rhythmics billing themselves as "Hits & Hip-Hop" these days this was bound to happen.
Speaking of KPWR, the station has had a mixed response in the Los Angeles PPMs, so may be trying to adjust their musical direction a bit.
M
Mid West Clubber
Guest
The question is, what exactly are you calling electro house Hip Hop,, are you talking about stuff like Pitbull and Lil Johns-Krazy,, or actually pure dance music.... Oh man, I wish KPWR would stream soon.... It could be like Rocbert said,, I think Kiss is hurting them pretty bad with their rhythmic lean,,, but I havent heard much if any Dance on KIIS lately?????
Mid West Clubber said:
Well have you heard of the remix of Kanye West - Love lockdown LMFAO electro remix? Well thats what I classify electro house. They play alot of other remixes of John legend "Green light" If you can listen to Power 106 you will understand why Im classifying their music as dance/remix electro house in the mix lately. You might be right I heard that music is popular here in LA.
It's about time! Remember the days when ALL CHR's would do afterhours every Fri / Sat Night? Here in Phx, Power 92, Party 103.9, KZZP 104.7, and the Edge 106.3 would all have some sort of dance mix until 4am......there was NO hip hop on the air during those times, back in the mid to late 90's.
M
Mid West Clubber
Guest
The CHRs in my area, wit exception of WMGI Terre Haute--Which used to be a dance station mind you, and of course WZKF 98.9 Kiss FM .. All wnou Radio Now 100.9 has Club Vegas,, it airs Hip Hop from 8 to 10 and then all dance from 10 to 2 am,,, and WBWB B-97 has Wired 97 Friday and Saturdays with all Dance from 8 till 2 am,, no hip hop unless its a Dance Mix,, and our Modern Rocker THE X has Hit the Decks on Sunday Nights starting at midnight till 4 AM.... On WMGI you may hear a 15 minute set of POP Dance Remixes but the rest is all Hip Hop.
You know.. my setiments are this in Dance music. As you all know who follow the scene, there seems to be a unspoken trend, actually not influenced by record companies by the means of payola, and I really have to make this point evident and clear here. If you notice, the scene focused on house in the mid 80s to late 80s... the sounds of RBM, Lil louis, Hardrive, diskee, david morales to mention a few off the top of my head.. were the definate scene and to be seen and heard at nightclubs. Totally a underground movement which seems to sway how people are to precieve music from in clubs to what was heard on the radio. if you wanted to go listen to some bangin beats, then you ultimately went to the clubs, because thats the only place you would hear it. As the 90s came, Dance and Euro were the prodominent force that reigned supreme. Late 90's early 2000's the R/b scene slammed HARD.. and almost seems to continue to hold its dominant force on the scene for 8 years after the fact. Now the trends are swaying again.. not by what people are forced to hear.. its but what the DJs speak the scene to be. Now, I quoted midwest in making my point here because it seems there's been alot of "ripping off" out of the scene to benefit there's. Are they crossing over? DEFINATELY! There's only so many beats and bars and as musicians and artists its up to the individuals to create whats gonna be good by their freedoms of expression.. do you think back in the day Notorious B.I.G would have sample the Romanian classic by Ozone - dragonstea Din tae (Which is the original used in Rhianna & Ti's Live your life) or Akon ripping off Summer loves track - do you remember or as midwest stated.. ripping off Italys, Frederico Franchi's track - Cream.. I think the R/B scene is dying and they are fighting for ideas.. CHR will be a dying breed.. and to see them crossing over is the profound evidence EVERYONE in the dance scene is been waiting for. Even today there are *SOME* radio tracks i will play in the club, but all in all, its all about education.. to play the lollipops is to sell out... but its almost like radio feeds the need for familiarity, as i say, radio should be all about education and showing what tracks are out there. is there a general trend swing in music today? YES definately! and as you all witness whats goin down on CHR radio its going to cross over and it IS crossing over! Soon the Akons... Ushers.. and the TI's will be so rich, they will all be retired and the scene will die without them. So get ready and hold onto your hats because its coming! Change is in the air!!!Mid West Clubber said:
Then enroll.. because hit music and top 40 BS radio killed this industry! If i wanted to hear the same 40 songs repeated over n over n over again.. then i would have put my cd player on repeat.. la lumina ALWAYS comes out of the wood work.. its good to see yer sarcastic face lurking on the dance boards still. 
lets see... I think I have found the ultimate formula for todays CHR stations..
Top 40 Radio/CHR = Cd player Broadcasting @ 50,000 watts on repeat
For radio executives to THINK what their listeners want.. is like having a narrow mind.. radio should be entertaining yet educational.. yes you can have them both! Because if its not educational.. there wouldnt be any new songs out there.. HELLO ???
lets see... I think I have found the ultimate formula for todays CHR stations..Top 40 Radio/CHR = Cd player Broadcasting @ 50,000 watts on repeat
For radio executives to THINK what their listeners want.. is like having a narrow mind.. radio should be entertaining yet educational.. yes you can have them both! Because if its not educational.. there wouldnt be any new songs out there.. HELLO ???
Todd,
I hear where you are coming from but I can understand where Lalumia is at too. In one sense radio can "educate" the masses into knowing new music but the primary objective is to entertain and in the process, get advertisers to go with their "brand" of radio programming. In that sense, one can't get "fully" educated because based on the research and burn factors, terrestrial radio will only put out what has been "tested". Which is why you may hear a Cascada, Lasgo, a Chris Brown remix vs. Ananda Project, Dennis Ferrer or basically the majority of music that's on Sirius XM's "Area".
The real education comes from right here! Tune into the streams that are run by people who LOVE the music and have no "strings" attached to them. Get the recommendations of tracks in here and go out to iTunes or Beatport! Make people aware about such streams. Have a good exchange with the people on this board as well as the dance music based forums such as Rhythmism. Because, what is happening here SHOULD eventually influence what radio will have to do, that is if radio wants to survive as a musical medium.
There ARE programmers here that do "get it". And where it appears as if they're isn't, in the case of anything above 92, "strings" are being pulled by corporate.
I hear where you are coming from but I can understand where Lalumia is at too. In one sense radio can "educate" the masses into knowing new music but the primary objective is to entertain and in the process, get advertisers to go with their "brand" of radio programming. In that sense, one can't get "fully" educated because based on the research and burn factors, terrestrial radio will only put out what has been "tested". Which is why you may hear a Cascada, Lasgo, a Chris Brown remix vs. Ananda Project, Dennis Ferrer or basically the majority of music that's on Sirius XM's "Area".
The real education comes from right here!
Tune into the streams that are run by people who LOVE the music and have no "strings" attached to them. Get the recommendations of tracks in here and go out to iTunes or Beatport! Make people aware about such streams. Have a good exchange with the people on this board as well as the dance music based forums such as Rhythmism. Because, what is happening here SHOULD eventually influence what radio will have to do, that is if radio wants to survive as a musical medium.There ARE programmers here that do "get it". And where it appears as if they're isn't, in the case of anything above 92, "strings" are being pulled by corporate.
So today I was driving back home from San Diego and I noticed that they the power party mix at noon today and yesterday. Also in rotation they are playing the Crooker remix of Kid cudi's Day N Night at 4pm this afternoon, and there was no mixshow going on. On KPWR-HD2 I heard another hiphop track remixed in a electro house beat. I couldn't catch the artist's name but it was very upbeat. Sounded like another club beat. It looks like music is evolving again. ;D
Todd Edwards said:Then enroll.. because hit music and top 40 BS radio killed this industry! If i wanted to hear the same 40 songs repeated over n over n over again.. then i would have put my cd player on repeat.. la lumina ALWAYS comes out of the wood work.. its good to see yer sarcastic face lurking on the dance boards still.
Top 40 Radio/CHR = Cd player Broadcasting @ 50,000 watts on repeat
For radio executives to THINK what their listeners want.. is like having a narrow mind.. radio should be entertaining yet educational.. yes you can have them both! Because if its not educational.. there wouldnt be any new songs out there.. HELLO ???
Radio didnt bring dance music down, dance music did that to itself. Top 40 radio has been around longer then all of us on this board. The Dance community had to get too cool for the room and forget that radio is for the masses not just 50 people who like a certain style. You want to be too cool then get yourself an Ipod and enjoy it. You want people to come back to dance, then you have to appeal to a mass audience. Dance music used to be a major part of Top 40, why? Because the music was able to bridge the gap. Hip-hop, freestyle and house music could be played together and no one cared. Now too many dance fans or DJ's dont get it. I saw a PD in AC with a shirt that said F@(* Hip-Hop. That isnt the answer or the attitude. We need to bring it all back together. The R&B and Hip-Hop artists are going in the right direction be we have to stop being isolated and thinking that we need pure dance stations or we cant play cheese records. Whats the difference between a Stevie B record back then and a Lucas Prata record today? Absolutely nothing.
Dancerev889 said:Todd Edwards said:Then enroll.. because hit music and top 40 BS radio killed this industry! If i wanted to hear the same 40 songs repeated over n over n over again.. then i would have put my cd player on repeat.. la lumina ALWAYS comes out of the wood work.. its good to see yer sarcastic face lurking on the dance boards still.
Top 40 Radio/CHR = Cd player Broadcasting @ 50,000 watts on repeat
For radio executives to THINK what their listeners want.. is like having a narrow mind.. radio should be entertaining yet educational.. yes you can have them both! Because if its not educational.. there wouldnt be any new songs out there.. HELLO ???
Radio didnt bring dance music down, dance music did that to itself. Top 40 radio has been around longer then all of us on this board. The Dance community had to get too cool for the room and forget that radio is for the masses not just 50 people who like a certain style. You want to be too cool then get yourself an Ipod and enjoy it. You want people to come back to dance, then you have to appeal to a mass audience. Dance music used to be a major part of Top 40, why? Because the music was able to bridge the gap. Hip-hop, freestyle and house music could be played together and no one cared. Now too many dance fans or DJ's dont get it. I saw a PD in AC with a shirt that said F@(* Hip-Hop. That isnt the answer or the attitude. We need to bring it all back together. The R&B and Hip-Hop artists are going in the right direction be we have to stop being isolated and thinking that we need pure dance stations or we cant play cheese records. Whats the difference between a Stevie B record back then and a Lucas Prata record today? Absolutely nothing.
I do not completely agree with you. You cannot convince me that with ALL the dance singles out there, there aren't at least one or two new hits that deserve airplay on a Top 40 station every week, let along month, even if they don't "bridge the gap". Back in the day, not all of the dance artists sounded like Stevie B, The Nightcrawlers, or Black Box, and artists like Depeche Mode, Erasure, Daft Punk, Underworld, 2 Unlimited, Eiffel 65, etc. surely didn't sound Hip Hop to me, but they were danceable and marketable. The masses like to be spoon-fed, and if you spoon-feed them so much Hip-Hop, after awhile, they think it is religion and all that is out there. The same thing happened with the Grunge Boom in the 90's w/ alternative music. Frankly, if the Hip-Hop and R&B artists are "going in the right direction", they must have crawled like snails the entire time, because I hear much of the same type of Hip/Hop that I heard in the '90's, but alas, I am not a fan of Hip/Hop (probably because of that).
I'm glad dance music has progressed, but there is a whole slew of it out there, and surely a lot of it has straight out been ignored (probably due to a lack of understanding of dance music, and not the right marketing). It is harder to market a DJ, than it is a singer/songwriter. The masses many times do not understand if the DJ is singing, spinning, or performing the music. Educating the masses on that makes the difference (I believe). In the meanwhile, the people who do enjoy dance music, and have watched it evolve should still have an outlet to enjoy their music.
2Son said:Dancerev889 said:Todd Edwards said:Then enroll.. because hit music and top 40 BS radio killed this industry! If i wanted to hear the same 40 songs repeated over n over n over again.. then i would have put my cd player on repeat.. la lumina ALWAYS comes out of the wood work.. its good to see yer sarcastic face lurking on the dance boards still.
Top 40 Radio/CHR = Cd player Broadcasting @ 50,000 watts on repeat
For radio executives to THINK what their listeners want.. is like having a narrow mind.. radio should be entertaining yet educational.. yes you can have them both! Because if its not educational.. there wouldnt be any new songs out there.. HELLO ???
Radio didnt bring dance music down, dance music did that to itself. Top 40 radio has been around longer then all of us on this board. The Dance community had to get too cool for the room and forget that radio is for the masses not just 50 people who like a certain style. You want to be too cool then get yourself an Ipod and enjoy it. You want people to come back to dance, then you have to appeal to a mass audience. Dance music used to be a major part of Top 40, why? Because the music was able to bridge the gap. Hip-hop, freestyle and house music could be played together and no one cared. Now too many dance fans or DJ's dont get it. I saw a PD in AC with a shirt that said F@(* Hip-Hop. That isnt the answer or the attitude. We need to bring it all back together. The R&B and Hip-Hop artists are going in the right direction be we have to stop being isolated and thinking that we need pure dance stations or we cant play cheese records. Whats the difference between a Stevie B record back then and a Lucas Prata record today? Absolutely nothing.
I do not completely agree with you. You cannot convince me that with ALL the dance singles out there, there aren't at least one or two new hits that deserve airplay on a Top 40 station every week, let along month, even if they don't "bridge the gap". Back in the day, not all of the dance artists sounded like Stevie B, The Nightcrawlers, or Black Box, and artists like Depeche Mode, Erasure, Daft Punk, Underworld, 2 Unlimited, Eiffel 65, etc. surely didn't sound Hip Hop to me, but they were danceable and marketable. The masses like to be spoon-fed, and if you spoon-feed them so much Hip-Hop, after awhile, they think it is religion and all that is out there. The same thing happened with the Grunge Boom in the 90's w/ alternative music. Frankly, if the Hip-Hop and R&B artists are "going in the right direction", they must have crawled like snails the entire time, because I hear much of the same type of Hip/Hop that I heard in the '90's, but alas, I am not a fan of Hip/Hop (probably because of that).
I'm glad dance music has progressed, but there is a whole slew of it out there, and surely a lot of it has straight out been ignored (probably due to a lack of understanding of dance music, and not the right marketing). It is harder to market a DJ, than it is a singer/songwriter. The masses many times do not understand if the DJ is singing, spinning, or performing the music. Educating the masses on that makes the difference (I believe). In the meanwhile, the people who do enjoy dance music, and have watched it evolve should still have an outlet to enjoy their music.
You missed the point about the Stevie B track. Look radio isnt in the business of educating the way you want them too. A top 40 station plays the hits. They play popular music. There are some dance tracks that have the it factor. A lot have been missed but some have made it. Its been a rarity for a dance artist to have a follow up that can make it.
Radio stations for the time being are going to be playing it safe. The economy sucks and stations are letting air talent go. There is no way in hell a broadcasting company is going to take a risk on a format that doesnt have a solid track record. Yeah its tough to market a dj because they are not the singer.
Dancerev889 said:2Son said:Dancerev889 said:Todd Edwards said:Then enroll.. because hit music and top 40 BS radio killed this industry! If i wanted to hear the same 40 songs repeated over n over n over again.. then i would have put my cd player on repeat.. la lumina ALWAYS comes out of the wood work.. its good to see yer sarcastic face lurking on the dance boards still.
Top 40 Radio/CHR = Cd player Broadcasting @ 50,000 watts on repeat
For radio executives to THINK what their listeners want.. is like having a narrow mind.. radio should be entertaining yet educational.. yes you can have them both! Because if its not educational.. there wouldnt be any new songs out there.. HELLO ???
Radio didnt bring dance music down, dance music did that to itself. Top 40 radio has been around longer then all of us on this board. The Dance community had to get too cool for the room and forget that radio is for the masses not just 50 people who like a certain style. You want to be too cool then get yourself an Ipod and enjoy it. You want people to come back to dance, then you have to appeal to a mass audience. Dance music used to be a major part of Top 40, why? Because the music was able to bridge the gap. Hip-hop, freestyle and house music could be played together and no one cared. Now too many dance fans or DJ's dont get it. I saw a PD in AC with a shirt that said F@(* Hip-Hop. That isnt the answer or the attitude. We need to bring it all back together. The R&B and Hip-Hop artists are going in the right direction be we have to stop being isolated and thinking that we need pure dance stations or we cant play cheese records. Whats the difference between a Stevie B record back then and a Lucas Prata record today? Absolutely nothing.
I do not completely agree with you. You cannot convince me that with ALL the dance singles out there, there aren't at least one or two new hits that deserve airplay on a Top 40 station every week, let along month, even if they don't "bridge the gap". Back in the day, not all of the dance artists sounded like Stevie B, The Nightcrawlers, or Black Box, and artists like Depeche Mode, Erasure, Daft Punk, Underworld, 2 Unlimited, Eiffel 65, etc. surely didn't sound Hip Hop to me, but they were danceable and marketable. The masses like to be spoon-fed, and if you spoon-feed them so much Hip-Hop, after awhile, they think it is religion and all that is out there. The same thing happened with the Grunge Boom in the 90's w/ alternative music. Frankly, if the Hip-Hop and R&B artists are "going in the right direction", they must have crawled like snails the entire time, because I hear much of the same type of Hip/Hop that I heard in the '90's, but alas, I am not a fan of Hip/Hop (probably because of that).
I'm glad dance music has progressed, but there is a whole slew of it out there, and surely a lot of it has straight out been ignored (probably due to a lack of understanding of dance music, and not the right marketing). It is harder to market a DJ, than it is a singer/songwriter. The masses many times do not understand if the DJ is singing, spinning, or performing the music. Educating the masses on that makes the difference (I believe). In the meanwhile, the people who do enjoy dance music, and have watched it evolve should still have an outlet to enjoy their music.
You missed the point about the Stevie B track. Look radio isnt in the business of educating the way you want them too. A top 40 station plays the hits. They play popular music. There are some dance tracks that have the it factor. A lot have been missed but some have made it. Its been a rarity for a dance artist to have a follow up that can make it.
Radio stations for the time being are going to be playing it safe. The economy sucks and stations are letting air talent go. There is no way in hell a broadcasting company is going to take a risk on a format that doesnt have a solid track record. Yeah its tough to market a dj because they are not the singer.
I didn't mean that the radio stations should be the ones to educate the masses about dance music (or DJ's for that matter), and I certainly wouldn't rely on them to do so anyways. IMO, terrestrial radio stations these days are sometimes the LAST to know about what's hot. Perhaps radio stations should've thought about taking more risks a long time ago.
Dancerev889 said:
Applause Brett!
Regarding the coalition, we have two main objectives:
1) To get dance music into the mainstream, which means radio airplay (now added to more Internet play)
2) To fix things from within so as we have a stronger product and a change of attitude that will help ADVANCE the music forward.
Yes, dance music DID bring itself down during the early 90s in the US for various reasons. Being "too cool for the room" was one of them. Another had to do with "oversaturation" of certain sounds. I could go on and on but point being, dance music had suffered an identity crisis that shunned away most radio stations playing the format during that time. Dance does have to mass appeal and if a certain amount of pop-remixes and hip-hop can help bridge the gap...then so be it. I caught that guy in AC with that "hip-hop" shirt too.....not the right way. Our coalition has accepted hip-hop artists as friends because we NEED them. Hip-hop has been going through it's struggles too and the one thing I had brought up during a Star and Buc Wild party was perhaps the hip-house sound (Doug Lazy, Jungle Brothers, etc.) could come back and that would help "bridge the gap" somehow.
Dance music IS getting stronger. I've seen it in concerts with bigger turnouts (not just Beatstock
) With Pulse 87 in NYC, despite its signal limitations, awareness has picked up. And as long as we, the dance music community (artists, producers, record labels, clubs, fans) continue to clean up things from within, I see no reason why more terrestrial stations down the road would adopt a rhythmic format that includes a strong dosage of dance...mainly current. And yes, a bit of pop-remix and hip-hop in order to attract that crowd into current dance.Things are tough with the economy....heck, I'm not even THINKING the "10 for '09" goal now. All we can do is support what we have and branching out to Internet streams or satellite radio, if you're willing to spend the money for it.
Very very good points made by all.. I must say.. look what i started here LOL!
Well.. firstly I agree alot what has been said, and sure it did end up nose diving for certain reasons to where we are at today. Instead of playing tracks with "World love" and the positive music role that seems to come out of Europe, even today! Has really been missed, I think by alot (especially those who experienced it first hand be it via terrestrial radio or in a club) All music is about image.. if you live that type of music you have a tendancy to wear what the role modelz wear and to see a another pair of baggy jeans hangin down to their knees is relatively uncool, we have to remind ourselves that my 9 year old niece knew all the words to Shaggys "It wasnt me" and sang the words front to back INCLUDING "bangin on the bathroom floor"! Has CRTC and FCC rulings gone lapse? Remember when they couldnt even air Grandmaster Flash's - White Lines because it was all about doin cocaine.. so now that the public has been desensitized to all that goes on.. lets give a mic to someone who cusses and tells how people how they should dress who doesnt have an equivalent of a grade 3 education! Sure, speaking your mind is fine.. why do you think kids today get their attitude? Its socially accepted because influences such as radio and TV make it "ok" to tell your mom or dad off because you feel like you wanna rebel. Its NOT cool... and besides the negative messages that influence the younger generation kinda sucks.. but as DJ's we can change things... starting from the ground level and working our way up to corporate level.. it can be done.. it should be done.. especially as the scene progresses as its doing now.
Point being made about the use of samples, every artist uses ripped off samples no matter.. but taking whole riffs and claiming they are theirs without the public knowing and thinking OMFG! This track is CRAZY AMAZING! is WRONG!!!!! Thats where the onair talent sets the record straight and it should be his job to do so... Lady gaga samples the 1977 mega bomb "ma Baker" and rightfully so they should KNOW because educating can be done via music OR through the power of YOUR voice. If someone walks away thinking Boney em hey? Downloads it online and listens to it and likes it.. then hey.. job well done, because know they know. Education is the key to success.. Ignorance is they key to being Uneducated.
ok.. thats all from me... LOL i posted enough controversial crap LOL you guys have a good one.. Im goin to mix up my radio show now.. have a great day!!
Well.. firstly I agree alot what has been said, and sure it did end up nose diving for certain reasons to where we are at today. Instead of playing tracks with "World love" and the positive music role that seems to come out of Europe, even today! Has really been missed, I think by alot (especially those who experienced it first hand be it via terrestrial radio or in a club) All music is about image.. if you live that type of music you have a tendancy to wear what the role modelz wear and to see a another pair of baggy jeans hangin down to their knees is relatively uncool, we have to remind ourselves that my 9 year old niece knew all the words to Shaggys "It wasnt me" and sang the words front to back INCLUDING "bangin on the bathroom floor"! Has CRTC and FCC rulings gone lapse? Remember when they couldnt even air Grandmaster Flash's - White Lines because it was all about doin cocaine.. so now that the public has been desensitized to all that goes on.. lets give a mic to someone who cusses and tells how people how they should dress who doesnt have an equivalent of a grade 3 education! Sure, speaking your mind is fine.. why do you think kids today get their attitude? Its socially accepted because influences such as radio and TV make it "ok" to tell your mom or dad off because you feel like you wanna rebel. Its NOT cool... and besides the negative messages that influence the younger generation kinda sucks.. but as DJ's we can change things... starting from the ground level and working our way up to corporate level.. it can be done.. it should be done.. especially as the scene progresses as its doing now.
Point being made about the use of samples, every artist uses ripped off samples no matter.. but taking whole riffs and claiming they are theirs without the public knowing and thinking OMFG! This track is CRAZY AMAZING! is WRONG!!!!! Thats where the onair talent sets the record straight and it should be his job to do so... Lady gaga samples the 1977 mega bomb "ma Baker" and rightfully so they should KNOW because educating can be done via music OR through the power of YOUR voice. If someone walks away thinking Boney em hey? Downloads it online and listens to it and likes it.. then hey.. job well done, because know they know. Education is the key to success.. Ignorance is they key to being Uneducated.
ok.. thats all from me... LOL i posted enough controversial crap LOL you guys have a good one.. Im goin to mix up my radio show now.. have a great day!!
M
Mid West Clubber
Guest
I pretty much agree with most of what you all say, but Todd Edwards posting is exactly the point ive been trying to make for years about how kids think that being a Thug and calling woman B..ches is the norm,, and f...k the police and stuff like that... It wasnt like that back when Rhythmic AKA Dance/POP music was usually positive music about LOVE, Partying,, and having a good time,, the worse language you would here back in the glory days of stations like the old KPWR and the old Power 96 Miami might involve drinking,, but thats about as graffic as it got.
2Son said:
I completely agree with you.
This whole DJ bashing and how Techno music supposedly crippled mass appeal Dance music on commercial radio is BS. Dance/Pop has always been around. Even as DJ culture grew you still had huge amounts of vocal-based/radio-friendly Dance tunes (Lasgo? Gigi Dagostino? even Enrique Iglesias at times). Perhaps it's because the market was flooded like never before by both good mainstream and semi-underground Dance hits that many of these records didnt end up becoming as big as they should in this country. Or maybe it's simply because Hip Hop's popularity reached new heighs that Rhythmic and Mainstream CHRs just couldnt ignore.
The radio audience (females) tuning into contemporary formatted stations across the country were eager to hear crossover Hip Hop and R&B. 102.7 KIIS-FM Los Angeles is the perfect example. The station has always been Rhythmic friendly, but its playlist used to be more Dance and Rock friendly then it is now.
It wasnt just the traditional program directors in small and medium markets who were ignoring Dance, but even the major markets (where Dance music usually breaks out of) were noticing that the majority of their listeners were leaning Hip Hop.
Still, that's not to say there weren't any Dance fans in the US. This decade ushered in a new wave of pure Dance stations on terrestrial radio. The only pure Dance station the US had in the 90s was C-89.5 Seattle. Add to that hundreds of online stations dedicated to Dance music, illegal downloads in the early part of the decade (which ushered in a new level of popularity for some global DJs), as well as the rise of the Ipod generation later in the decade.
Most of the big Dance hits on CHR radio in the 80s and 90s weren't by Freestyle artists, but rather by Euro-Dance acts, by popular black artists, New Wave acts, Pop stars like Madonna, or artists associated with the High Energy sound.
Usually the biggest hits the Freestyle artists scored were their ballads. Stevie B's "The Postman Song" (number one hit and Top 10 all across Europe), Sweet Sensation's "If Wishes Came True" (number one hit), Cover Girls "We Can't Go Wrong" and "Wishing On A Star" (both Top 10 hits), Timmy T's "One More Try" (number one hit), Will To Power's "Baby I Love Your Way" (number one hit), and Expose's "Seasons Change" (number one hit).
A lot of the uptempo Freestyle records that are so fondly remembered by fans of the old Hot 97 or Power 96 and their likes were ignored by many of America's CHR/Pop stations outside the major markets, and were oftentimes completely ignored in the Midwest. 90s exceptions were Corina's "Temptation", Linear's "Sending All My Love", and to some degree Collage's "I'll Be Loving You" (pretty big radio hit in the mid 90s after KIIS-FM added it). Even Jocelyn Enriquez with "Do You Miss Me" only peaked at number 38 on the CHR/Pop charts (though it was huge at major market CHRs). TKA never had a major hit on CHR/Pop radio though K7 made the Top 20 with the Hip Hop leaning "Come Baby Come" (went to number 3 in the UK).
Some of the stations that helped keep Freestyle alive in the 90s when Hot 97 NY and Power 106 L.A. went Hip Hop were for the most part pushing other genres of Dance music. C-89.5, Energy 108 Toronto, and B-96 Chicago are good examples, and they're much more known for the big House and Euro anthems they helped break nationally.
Anyways, maybe it's the artists focusing on vocal-based Dance that have at times gotten it wrong. Maybe some of them should also record some ballads as it's helped in the past. They should focus on records with different underlying elements (ie an album with a token Freestyle sounding record, an electro friendly record, crossover Trance, New York House, Rhythmic/Dance Pop ala Timbaland, Euro-Dance, Drum N Bass, Hands Up, etc.), as well as collaborate more with rising Hip Hop and pure Pop stars. That's what guys like Tiesto, Oakenfold, PVD, and Armin have done on some of their albums. You'd think the poppier Dance acts would follow in their lead rather then blaming the DJ/producers. I for one have always loved the fact that Dance music has been more versatile then Hip Hop, and has evolved and mutated quicker.
Taken from my blog, which was origianlly copied from something I posted on another forum:
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The Future Sound of Music (What’s to Come Next?)
Category: Music
PART 1
Despite the fact that top 40/rhythmic and urban music are using faster beats these days, I still miss how it sounded 1997-2004. Not only do I miss the Jocelyn Enriquez, Adriana, Angelina, Lina Santiago, Lil Suzy, Jossette, Planet Soul sound, but I also miss the Timbaland and Missy sound from those days as well. I still don't understand how we've advanced backwards from creative and complicated style beats in r&b, pop, and hip hop, back to the simple "sway" beats, and I was hoping that "kiss kiss" by Chris Brown would at least re-jump start that trend, but no one jumped on it or even tried to imitate it. All the slow tempo songs, with BPM's from 60 - 75 are all slow simple boring beats now, as oppose to what you used to hear with "shut up" by Trick Daddy, "I can't stand the rain" by Missy Elliott, "big pimpin" or "Jigga what" by Jay-Z, "silly ho" by TLC...etc. Those were the days I loved. Music may be faster now, but there is just some things about it that don't compare to the songs that came out 10 years ago, and back then we already had faster stuff along with the "futuristic" sounding timbaland and missy sound everyone jumped on, so that made it even better. I wonder how long it's going to take before someone combines today's new sound of r&b with the old school electronic sound of bay area freestyle? And what exactly is this new sound anyway because it's not booty music or freestyle music.
I wonder if the bay area sound from the late ninety's could ever return? I heard "set u free 2008" yesterday and it just reminded me of how much I loved it and how I felt about that style of music when it was getting attention. Could it be brought back before this dance music comeback phase ends, like people like to tell me will happen soon? I really would like to see where we are in music by 2012 and how it sounds. Back when Total, Missy, and all of them were out, I couldn't imagine that sound becoming old school, and now it is, and I'm just now noticing how it faded away, right back into the simple (boring) beats we've come back to today. If you think Lil Wayne "Lollipop" is hot now, imagine what kind of beat they would've given it 10 years ago! Imagine Usher's "Love in the club" 10 years ago!
I did notice how Lil Jon really simplified things with his very simple beats, and that was the sound that took over for a while, while timbaland and missy were just about to bounce back with a new sound. Everything kind of sounded like "yeah" by Usher or Freek-a-leek by Petey for a while, then it was the whole "snap yo fingaz" and "it's going down" sound, and eventually "cyclone" with Baby Bash. This was around the time the "futuristic sound" died off, but I was too distracted by the electronic elements and the beats speeding up that I didn't notice what was happening to the slower r&b and hip hop songs. The last slightness of that sound if I remember correctly popped up in Justin Timberlake's "what goes around comes around" near the end of the song. "My love" didn't even have any futuristic beat arrangements, but it easily could've been done to that song. Even the Neptunes went back to simplicity. Why? Imagine that sound of r&b music from 1997-2005 being used today, along with the talk box and even the combination of faster beats doubletimed. Near the end of "damaged" by Danity Kane and "closer" by Ne-yo, it was slightly done as well. When you really think of it, the beat arrangements we are using today in hip hop, r&b and pop don't really differ from what we hear in old school music, '95 and before. How did we lose that "futuristic sound that all kicked off with Aaliyah's "one in a million"? Who knew from the time "Pony" by Ginuwine was released that this was just a slight preview of what was eventually going to come next? If Aaliyah were still around today, what type of beats would she be singing over now? I could only imagine...
People in the U.K. who love and produced 2 Step also loved and talked much about the U.S. style of r&b, referring back to the days of Timbaland and Missy's older sound, especially in biographies about the history and evolution of 2 Step. That style Missy and Timbaland had going for a while did play a big role in the evolution of U.K. Garage and 2 Step because despite the differences between 2 Step and R&B music, the arrangements of the beats were very similar in how they were done. 702 had a hit called "you don't know" which I never even realized how 2 step it was until I heard it on Subjam 104.7 from London. I guess the beats speeding up these days can contribute to what's helping 2 Step pop back up a bit in the U.K. right now, but I don't think it will ever be the same without that timbaland and missy style r&b influence. I think it's mostly Bassline that's keeping things alive in the 2 Step community in London right now, and the acceptance of faster music once again on the charts helps too, but as far as another hit like "gotta get through this" by Daniel Bedingfield or "fill me in" by Craig David, could it happen again? Could we even get a Bassline hit to be so big that it crosses over itno the U.S. and changes the music sound again? We've got so many artists like Leona Lewis, One Republic, Estelle...etc out there making hits and blowing up in the U.S. Does this mean it's only a matter of time before Bassline pops up and could this be what replaces booty bass? Or could Bassline just be the next phase like Reggaeton was just 3 to 4 years back?
Will the Bay Area style of freestyle ever resurface with today's elements of r&b, electronic and breakbeat music mixed in?
Will dance music just come back and die all over again? ...Is anyone even going to call it dance again... or will everything only be known as r&b, hip hop, alternative, Jazz and Country and rock for now on, with anything else remaining being called pop??
Will a new genre eventually pop up, and are we currently in the makings of something new to come?
I'd really like to see how the evolution of music will sound within the next five years...
PART 2
I never realized how long ago it really was when those timbaland futuristic beats actually died and I'm just now noticing! It was around the time of Murphy Lee's "what da hook gonna be", TI - "rubberband man", Dilated People's "this way" Smilez & Southstar "tell me" Misteeq "scandalous", "choppa style" - choppa Before Kanye even put out "all falls down"....THAT long ago and I'm just now noticing it died! It was the reggaeton that distracted me first and then the faster music popping up shortly after. I remember Twista "so sexy" and "overnight celebrity" using those beats a bit, but other than that, it was already pretty much done. Ludacris's "splash waterfalls" and "slow jamz" by Twista and Jamie Foxx had the feel, but it was not the same, and this was around the time things started changing..and now that I think of it, this was around the time of the Lil Jon beats similar to "yeah" and "get low" taking over, which was probably what killed it. Yeah... I remember now - even Trick Daddy jumped on the Lil Jon beats with "what's happening" and the slower beats such as "back then" by Mike Jones and Mariah's "shake it off" lost the "futuristic" sound. I guess I didn't notice because even after that time we still had a couple of interesting beats like "one thing" by Amerie, "im a hustla" - Cassidy, "there it go (the whistle song)" by Cam'ron, and most of 50 Cent's beats were hot as well too. This was when people were calming down and people quit shouting in their songs except for Lil Jon who went on with "snap yo fingaz". By the time "laffy taffy" and "lean with it rock wit it" hit, the old Total, Missy Elliot, Timbaland sound was over. Damn! How I miss those days! (the days of old school MISSY and TIMBALAND! not laffy taffy and grillz..etc) Those were also the days when I think Ray-J put out his best stuff!
And not to mention, after I do both Jay & Jane... or I should say Adriana's "Until tomorrow", that Bay Area sound of freestyle went away as well. "Summer and the skies" never got the recognition it deserved. The only r&b songs I remember using that electro sound was Lil Mo "superwoman", Aaliyah "try again" and even Jay-Z's "All my mami's bounce.." or whatever it was called. Actually, I think the last Missy Elliot song to have a bit of that feel to it was "work it".
Well, let me just leave focus on the present right now before I look back someday and say "damn! I missed those days of "disturbia" by Rihanna and the Mike D Bass remixes...etc! I should've enjoyed it instead of reminiscing about what once was".
Last year, I was all about the Mari P album. This year, it's Sharyn Maceren. Then on top of that, music is headed in an interesting direction, and despite the fact that Usher and Ashanti's latest albums have at the most two or less uptempo hits on them, this uptempo generation of top 40 music still has a future, especially with all these people leaving hip hop and going towards R&B and pop. THIS IS WHAT'S HAPPENING NOW, So let me just enjoy it. Things change. You never know what's next. That's what makes it interesting.
___________________________________________________________________________________
The Future Sound of Music (What’s to Come Next?)
Category: Music
PART 1
Despite the fact that top 40/rhythmic and urban music are using faster beats these days, I still miss how it sounded 1997-2004. Not only do I miss the Jocelyn Enriquez, Adriana, Angelina, Lina Santiago, Lil Suzy, Jossette, Planet Soul sound, but I also miss the Timbaland and Missy sound from those days as well. I still don't understand how we've advanced backwards from creative and complicated style beats in r&b, pop, and hip hop, back to the simple "sway" beats, and I was hoping that "kiss kiss" by Chris Brown would at least re-jump start that trend, but no one jumped on it or even tried to imitate it. All the slow tempo songs, with BPM's from 60 - 75 are all slow simple boring beats now, as oppose to what you used to hear with "shut up" by Trick Daddy, "I can't stand the rain" by Missy Elliott, "big pimpin" or "Jigga what" by Jay-Z, "silly ho" by TLC...etc. Those were the days I loved. Music may be faster now, but there is just some things about it that don't compare to the songs that came out 10 years ago, and back then we already had faster stuff along with the "futuristic" sounding timbaland and missy sound everyone jumped on, so that made it even better. I wonder how long it's going to take before someone combines today's new sound of r&b with the old school electronic sound of bay area freestyle? And what exactly is this new sound anyway because it's not booty music or freestyle music.
I wonder if the bay area sound from the late ninety's could ever return? I heard "set u free 2008" yesterday and it just reminded me of how much I loved it and how I felt about that style of music when it was getting attention. Could it be brought back before this dance music comeback phase ends, like people like to tell me will happen soon? I really would like to see where we are in music by 2012 and how it sounds. Back when Total, Missy, and all of them were out, I couldn't imagine that sound becoming old school, and now it is, and I'm just now noticing how it faded away, right back into the simple (boring) beats we've come back to today. If you think Lil Wayne "Lollipop" is hot now, imagine what kind of beat they would've given it 10 years ago! Imagine Usher's "Love in the club" 10 years ago!
I did notice how Lil Jon really simplified things with his very simple beats, and that was the sound that took over for a while, while timbaland and missy were just about to bounce back with a new sound. Everything kind of sounded like "yeah" by Usher or Freek-a-leek by Petey for a while, then it was the whole "snap yo fingaz" and "it's going down" sound, and eventually "cyclone" with Baby Bash. This was around the time the "futuristic sound" died off, but I was too distracted by the electronic elements and the beats speeding up that I didn't notice what was happening to the slower r&b and hip hop songs. The last slightness of that sound if I remember correctly popped up in Justin Timberlake's "what goes around comes around" near the end of the song. "My love" didn't even have any futuristic beat arrangements, but it easily could've been done to that song. Even the Neptunes went back to simplicity. Why? Imagine that sound of r&b music from 1997-2005 being used today, along with the talk box and even the combination of faster beats doubletimed. Near the end of "damaged" by Danity Kane and "closer" by Ne-yo, it was slightly done as well. When you really think of it, the beat arrangements we are using today in hip hop, r&b and pop don't really differ from what we hear in old school music, '95 and before. How did we lose that "futuristic sound that all kicked off with Aaliyah's "one in a million"? Who knew from the time "Pony" by Ginuwine was released that this was just a slight preview of what was eventually going to come next? If Aaliyah were still around today, what type of beats would she be singing over now? I could only imagine...
People in the U.K. who love and produced 2 Step also loved and talked much about the U.S. style of r&b, referring back to the days of Timbaland and Missy's older sound, especially in biographies about the history and evolution of 2 Step. That style Missy and Timbaland had going for a while did play a big role in the evolution of U.K. Garage and 2 Step because despite the differences between 2 Step and R&B music, the arrangements of the beats were very similar in how they were done. 702 had a hit called "you don't know" which I never even realized how 2 step it was until I heard it on Subjam 104.7 from London. I guess the beats speeding up these days can contribute to what's helping 2 Step pop back up a bit in the U.K. right now, but I don't think it will ever be the same without that timbaland and missy style r&b influence. I think it's mostly Bassline that's keeping things alive in the 2 Step community in London right now, and the acceptance of faster music once again on the charts helps too, but as far as another hit like "gotta get through this" by Daniel Bedingfield or "fill me in" by Craig David, could it happen again? Could we even get a Bassline hit to be so big that it crosses over itno the U.S. and changes the music sound again? We've got so many artists like Leona Lewis, One Republic, Estelle...etc out there making hits and blowing up in the U.S. Does this mean it's only a matter of time before Bassline pops up and could this be what replaces booty bass? Or could Bassline just be the next phase like Reggaeton was just 3 to 4 years back?
Will the Bay Area style of freestyle ever resurface with today's elements of r&b, electronic and breakbeat music mixed in?
Will dance music just come back and die all over again? ...Is anyone even going to call it dance again... or will everything only be known as r&b, hip hop, alternative, Jazz and Country and rock for now on, with anything else remaining being called pop??
Will a new genre eventually pop up, and are we currently in the makings of something new to come?
I'd really like to see how the evolution of music will sound within the next five years...
PART 2
I never realized how long ago it really was when those timbaland futuristic beats actually died and I'm just now noticing! It was around the time of Murphy Lee's "what da hook gonna be", TI - "rubberband man", Dilated People's "this way" Smilez & Southstar "tell me" Misteeq "scandalous", "choppa style" - choppa Before Kanye even put out "all falls down"....THAT long ago and I'm just now noticing it died! It was the reggaeton that distracted me first and then the faster music popping up shortly after. I remember Twista "so sexy" and "overnight celebrity" using those beats a bit, but other than that, it was already pretty much done. Ludacris's "splash waterfalls" and "slow jamz" by Twista and Jamie Foxx had the feel, but it was not the same, and this was around the time things started changing..and now that I think of it, this was around the time of the Lil Jon beats similar to "yeah" and "get low" taking over, which was probably what killed it. Yeah... I remember now - even Trick Daddy jumped on the Lil Jon beats with "what's happening" and the slower beats such as "back then" by Mike Jones and Mariah's "shake it off" lost the "futuristic" sound. I guess I didn't notice because even after that time we still had a couple of interesting beats like "one thing" by Amerie, "im a hustla" - Cassidy, "there it go (the whistle song)" by Cam'ron, and most of 50 Cent's beats were hot as well too. This was when people were calming down and people quit shouting in their songs except for Lil Jon who went on with "snap yo fingaz". By the time "laffy taffy" and "lean with it rock wit it" hit, the old Total, Missy Elliot, Timbaland sound was over. Damn! How I miss those days! (the days of old school MISSY and TIMBALAND! not laffy taffy and grillz..etc) Those were also the days when I think Ray-J put out his best stuff!
And not to mention, after I do both Jay & Jane... or I should say Adriana's "Until tomorrow", that Bay Area sound of freestyle went away as well. "Summer and the skies" never got the recognition it deserved. The only r&b songs I remember using that electro sound was Lil Mo "superwoman", Aaliyah "try again" and even Jay-Z's "All my mami's bounce.." or whatever it was called. Actually, I think the last Missy Elliot song to have a bit of that feel to it was "work it".
Well, let me just leave focus on the present right now before I look back someday and say "damn! I missed those days of "disturbia" by Rihanna and the Mike D Bass remixes...etc! I should've enjoyed it instead of reminiscing about what once was".
Last year, I was all about the Mari P album. This year, it's Sharyn Maceren. Then on top of that, music is headed in an interesting direction, and despite the fact that Usher and Ashanti's latest albums have at the most two or less uptempo hits on them, this uptempo generation of top 40 music still has a future, especially with all these people leaving hip hop and going towards R&B and pop. THIS IS WHAT'S HAPPENING NOW, So let me just enjoy it. Things change. You never know what's next. That's what makes it interesting.
- Status