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Power 106 To Get A Boost

P

pjc1961

Using GeoBroadcast Solutions MaxxCasting System, KPWR will expand its coverage north of Mount Wilson
in areas such as Lancaster and Palmdale.

www.insideradio.com

LA’s ‘Power 106’ Using MaxxCasting To Reach Listeners North Of The City.

Meruelo Media is the latest radio group to implement GeoBroadcast Solutions MaxxCasting system, which will expand the coverage of “Power 106” KPWR north of Los Angeles. Meruelo says using a
www.insideradio.com www.insideradio.com

In Southern California this same system was implemented in 2020 for 97.3 The Fan KWFN San Diego
which currently has 4 booster signals scattered throughout San Diego County.

www.insideradio.com

KWFN San Diego Becomes First Multi-Site MaxxCast Deployment Delivering HD Signal.

Entercom sports “97.3 The Fan” KWFN San Diego is utilizing GeoBroadcast Solutions MaxxCasting technology to improve its FM and HD signals. KWFN represents the first commercially deployed HD Radio Single
www.insideradio.com www.insideradio.com

KWFN-FM 97.3 MHz - San Diego, CA

Radio Station Information for KWFN 97.3 MHz FM, San Diego, CA
radio-locator.com radio-locator.com

 
It won't be a full power simulcast. KIIS simulcasts on 105.5 KVVS in Rosamond and KYSR has 103.1 KSRY in Tehachapi. Those are real Class A stations in the High Desert, part of which is in the Los Angeles market.

But several LA FM stations have booster stations on the same frequency. KOST has KOST-1, a 500 watt booster on 103.5 in Santa Clarita and several others in China Lake, Simi Valley and Thousand Oaks.

KBIG has KBIG-1, a 380 watt booster on 104.3 in Santa Clarita. KSCA has KSCA-1, a 90 watt booster on 101.9, also in Santa Clarita.
 
Maybe they are trying to expand more into the LA market like KYSR and KBIG by possibly planning a Class B signal for the market. Or maybe they are planning a booster like what IHeartMedia did.
 
Oh so they are planning that with the booster boosting it with this technology. Maybe IHeartMedia will do the same with their 3 boosters if they didn’t already do that. I wouldn’t be shocked if Seattle, Portland, and New York start to add the system too in the next few years maybe boost signals in Olympia/Eatonville areas. I think right now Seattle and New York are planned but not Portland yet.
 
Last edited:
JackindaBox said:
I wouldn’t be shocked if Seattle, Portland, and New York start to add the system too in the next few years maybe boost signals in Olympia/Eatonville areas. I think right now Seattle and New York are planned but not Portland yet.
Click to expand...
Seattle already has it in use for KDDS.

I don't know who or why any station would need such system for Portland.
 
Greg Strickland said:
With respect to KPWR could someone explain how this will work, in their own words? What will it do, and where?
Thanks
Click to expand...
Inside Radio article has a bit more explnation.

But nothing has been filed with FCC yet, so no one really knows. Seems they are gonna throw so of these up north of the San Gabriels

"“Power 106” currently reaches more than 2.8 million weekly listeners, however, residents of communities north of the market, in the mountainous region, do not receive broadcast signals from the main antenna farm located on Mount Wilson, leaving cities such as Lancaster and Palmdale uncovered.

“MaxxCasting will improve our signal reach and open up our ability to increase revenues by reaching the large populations on the other side of the San Gabriel Mountains,” Tomas Trujillo, Senior VP of Finance and Operation at Meruelo Media said in a release. “As the first station in the market to clearly reach listeners north of the market, we also see this as a competitive advantage for advertisers trying to reach the northern communities.”
 
KPWR likely plans to do a similar arrangement similar to what Gregg. wrote in Post #4 about the Los Angeles-based stations that have on-channel boosters to extend signal range in the northern portions of the market.

MaxxCasting synchronizes the signals so they're all broadcasting together with the main signal
plus they have HD capabilities.

It likely will be similar to KWFN San Diego, which added four MaxxCasting on-channel boosters in addition to its main 97.3 signal,
mainly in the northern areas of San Diego County where the main 97.3 signal breaks up.
(There was a 5th booster in Encinitas that was on for a short time.)
 
Based on their FCC protection counter of 54db for Class B station. I can see KPWR can add booster to Palmdale, but Lancaster is outside of the 54db protection.
 
How is MaxxCasting's system any different than other on-channel boosters? In the S.F. Bay Area, many FM stations have used on-channel boosters for decades -- primarily to fill in coverage gaps in the East Bay.
 
Signal Geek said:
How is MaxxCasting's system any different than other on-channel boosters? In the S.F. Bay Area, many FM stations have used on-channel boosters for decades -- primarily to fill in coverage gaps in the East Bay.
Click to expand...

IP synced and delivered, lower power and lower to ground transmitters compared to boosters.

If the signal has digital, it also creates a more reliable HD signal in the areas it is in use.
 
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