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Power 96-1's Jingles Over Song Ramps

R

RoddyFreeman

Has anyone been listening to the new jingles that Power 96-1 is playing over the ramps into songs? The jingles sound like the song they are ramping up to.

Years ago, there were a couple of different versions of these things. One version, created by the former jingle company PAMS, was called "Pop Tops."

I'm just curious to know what the folks on the board think of the ones on Power 96-1.
 
RoddyFreeman said:
Years ago, there were a couple of different versions of these things. One version, created by the former jingle company PAMS, was called "Pop Tops."
Click to expand...
"We built Atlanta on rock and roll. Atlanta's hit radio Z-93!"
 
95-5 the Beat used to do this when they first came into the market in 1999. I remember they did this during Christina Aguilera's "What A Girl Wants." They did it with several other songs (which I cannot remember) until they flipped to rhythmic in 2001. I liked it then and I like it now on Power 961. It's upbeat and it makes the station sound cool.
 
These were all the rage 4 or 5 years ago. Quite a few CHR's & even country stations use these mixed in jingles that can be auto tuned into the song. I don't here them quite as often as I did, but I think several jingle/production companies offer them.
 
1230 KNUZ in Houston, was doing this in 1976. The carted music contained information indicating it's key. There was a row of jingles in the cart rack, which contained the same key information.
The jingle would sing 12-30, K-N-U-Zeeeeeeeeee. As soon as the jingle got to the "Z," you would fire the cart, thus mixing the "Z" over the intro of the music. Songs with no intro, were handled by a quick shotgun style jingle.


 
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