From a standing-room-only session at the NAB Radio Show in Dallas:
When commercials come on the radio, which of the following happens?
a.) Listeners are off-like-a-prom-dress.
b.) Listeners keep listening.
The answer WILL surprise you, if -- like many people in radio, or at ad agencies -- you believe that spots = quick tune-out.
FREE: Download new Arbitron/Coleman Research that arms your Sales team with powerful information.
Hit www.HollandCooke.com, and click "Update for Sales."
HC
When commercials come on the radio, which of the following happens?
a.) Listeners are off-like-a-prom-dress.
b.) Listeners keep listening.
The answer WILL surprise you, if -- like many people in radio, or at ad agencies -- you believe that spots = quick tune-out.
FREE: Download new Arbitron/Coleman Research that arms your Sales team with powerful information.
Hit www.HollandCooke.com, and click "Update for Sales."
HC