PPM -are people that lazy?

[LinoNYC]

http://www.insideradio.com/

http://www.insideradio.com/pdheadlines.asp?phid=508802&PT=Today%27s+Top+Stories

Or, are they just tired of carrying junk on their belts and having to remember to recharge/dock them. Do they perhaps mistrust the device as somehow eavesdropping on them?

I'am probably the only one here that has participated in two diary surveys one for my non-listening Brother and 4 years later for myself.

I didn't find this process to be burdensome, for awhile I even carried the small diary in my briefcase but settled on filling it in before bedtime.

Perhaps the participation period is unrealisticly long.

Lino

 

[wgliradio]

I participated in a diary in 1993. I just kept it with me wherever I went.

I think this may be a case of people forgetting to wear the device. Maybe they should have it charge in the car

 

[adma]

[thoughts of Lindsay Lohan's ankle bracelet]

 

[KevinFodor]

The PPM was considered to be preferable since all you have to do is clip it to your belt.

As we are seeing...yes, people are that lazy.

This is going to become a major point of contention between broadcasters and Arbitron. Diary returns in markets across the nation are abysmal. It's almost bad enough to where one could, potentially, question the validity of the ratings reports. (At least it's heading that direction).

And we're paying how much to those bozos? And for what?

 

[davideduardo]

I participated in a diary in 1993. I just kept it with me wherever I went.

Very few people do that. Arbitron has done follow up studies with diarykeepers, and most fill them out in the evening. Often, one family member encourages the rest to complete the day's entry.

Based on the studies, Arbitron calls the household when the diary is to be received, then again after the first day (Thursday), and then on Monday and at the last day for completion and return.

[/quote]I think this may be a case of people forgetting to wear the device. Maybe they should have it charge in the car
[/quote]

The "charger" is really a dock, where data downloading takes place each day. The dock also senses if the PPM is in the home or not, and that is the basis for at home and away listening. Were the unit to be car-chargable, chances are many meters would be left in the car (hey, people leave babies and dogs in locked cars) and that would mean about 70% of all listening would not be detected.

 

[NJListener]

How would one go about volunterring to participate?

 

[davideduardo]

How would one go about volunterring to participate?

Arbitron does not accept "volunteers" for many reasons, the first being security issues. And the second is that anyone who knew enough to volunteer would be biased (radio groupie / radio station employee).

The sample is selected by drawing a random probability sample that is proportional to the total market population on, I think, about 20 stratification variables including age, sex, ethnicity, household characteristics, geographic area of the market, income levels, language usage (Hispanic only), etc.

 

[Grindlfan]

Eduardo, you are the Cliff Clavin of these threads.

 

[davideduardo]

Eduardo, you are the Cliff Clavin of these threads.

Unlike Cliff's material, my stuff is neither trivia nor inaccurate and is also very important to those of us who work in radio... something I am assuming you do not do. I work in radio, including 3 stations in New York.

NJListener is not a radio person, but has several times indicated an interest in learning about how radio works; with your attitude, I doubt you are going to explain how Arbitron recruits its sample... yet is someone outside the business has taken the time to come to these boards we ought to, collectively, try to explain how things work.

 

[Grindlfan]

Eduardo, you are the Cliff Clavin of these threads.

Unlike Cliff's material, my stuff is neither trivia nor inaccurate and is also very important to those of us who work in radio... something I am assuming you do not do. I work in radio, including 3 stations in New York.

NJListener is not a radio person, but has several times indicated an interest in learning about how radio works; with your attitude, I doubt you are going to explain how Arbitron recruits its sample... yet is someone outside the business has taken the time to come to these boards we ought to, collectively, try to explain how things work.

You forgot to add...sometimes you want to go where everybody knows your name.