It's been pushed back a little. Any discussion on how stations might be affected by it? Any ideas about what changes might occur in the market between now and then? Will stations just assume that formats that traditionally do well in a PPM world will do well in Providence too or will anyone become more proactive?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
PPM FOR PROVIDENCE NOW 9/10
- Thread starter McRadio
- Start date
I think by the time September 2010 rolls around, best practices for the PPM model will be fairly solidified. We had a PPM 101 crash course here in Washington, DC based on what they've seen work in Philly and Houston and implemented those ideas... First PPM numbers have come in this week down here, and we're pretty pleased. So I guess the answer to your question is to watch those markets that are on PPM and see how their stations perform and what actions are taken - and that'll give you an idea of how things will end up looking when PPM comes to a town near you.
One thing that is huge is appointment listening... Elements like PRO's "traffic on the 6s" work very well... The news station here WTOP isn't complaining about these first numbers with their "traffic on the 8s, weather on the 9s" in the format. (Holland's done both PRO and TOP, so I'm sure he's got a few things to chime in with...
)
One thing that is huge is appointment listening... Elements like PRO's "traffic on the 6s" work very well... The news station here WTOP isn't complaining about these first numbers with their "traffic on the 8s, weather on the 9s" in the format. (Holland's done both PRO and TOP, so I'm sure he's got a few things to chime in with...
)
A
and.u.r?
Guest
I can see the winners being Lite,HJY,and WCTK.WPRO AM's lineup will have an effect on what happens to them in two years.I believe Hot is going to be in trouble.PRO-FM will probably always be fairly strong but not as strong.B101 and Coast will remain also rans if they even sound the same in two years.
The wacky new-age folks at 1320 WARL don't need PPM. They can always get one of thier "Psychics" to "see" how many people don't listen! ;D ;D ;D
With PPM, cume will become much more valuable (and most all stations will have more of it). Once PPM is in enough markets we will see (or should see) a resurgance of oldies radio and more talkradio (unless this Fairness Doctrine crap comes back). Older folks are still listening to the radio, so stations that cater to that group will do well. Kiddy formats like top-40 aren't doing as well because - you guessed it - fewer kids are listening to the radio. So don't expect Pro-FM to benefit unless they have morphed into an AC of some sort.
Christmas formats have been HUGE in PPM markets, so expect to see that craziness continue. Also jock chatter is a big tune out factor, not surprisingly, so most PDs will have their staffs keeping the breaks tighter and tighter.
But the best part is that for once the ratings data will be ACCURATE! No more writing down whatever you want, like John DePetro's "listeners" did. That will hurt heritage stations that have relied on their brand power and not their programming.
Christmas formats have been HUGE in PPM markets, so expect to see that craziness continue. Also jock chatter is a big tune out factor, not surprisingly, so most PDs will have their staffs keeping the breaks tighter and tighter.
But the best part is that for once the ratings data will be ACCURATE! No more writing down whatever you want, like John DePetro's "listeners" did. That will hurt heritage stations that have relied on their brand power and not their programming.
- Status