PPM IN HOUSTON

[latino2008]

David E from what you have seen in the last recent ppm reports,what spanish format seems to work better regional mexican or pop rock and why?

 

[davideduardo]

David E from what you have seen in the last recent ppm reports,what spanish format seems to work better regional mexican or pop rock and why?

What can be seen from the PPM data so far is that the sample is not proportional, language preference is not proportional by age cell and the weekly in-tab sample is absurdely small. This is among the reasons why the Spanish Broadcasters Association has formally protested the rollout of PPM due to the damage it is doing and will do to the Latino communities in the US.

Here is a recent release:

Spanish-Language Broadcasters Join Forces to Express Concerns About Arbitron’s Portable People Meter (PPM)

NEW YORK, NY (June XX, 2008) – The leading Spanish-language radio broadcasters in the United States; Spanish Broadcasting System, Entravision Communications Corporation, Univision Communications and Border Media Partners, have formed the Hispanic Radio Association (the “Association”),in order to voice concerns about Arbitron’s rollout of the Portable People Meter (“PPM”) The Association held a meeting with Arbitron on June 6 during which they advocated the importance of properly evaluating the Hispanic audience measurement capabilities and effectiveness of Arbitron’s PPM before its full-scale implementation.

Representing the major Spanish-language broadcasters were Raul Alarcón, Jr., CEO and President of Spanish Broadcasting Systems; Gary Stone, President and Chief Operating Officer of Univision Radio; Jeffery Liberman, President of Entravision’s radio division; and Jeff Hinson, President and Chief Executive Officer of Border Media Partners. Senator Robert Menendez (D-New Jersey) participated in the meeting in order to more fully understand the implications of PPM, the concerns of Spanish language broadcasters, and the reasons why Arbitron is set to roll out PPM even though only one market has been accredited by the MRC. .

“Ensuring that the next generation of audience measurement is accurately developed, tested, accredited, and ultimately accepted by the entire radio industry, is of critical importance,” said Mr. Alarcón, Jr. “The Hispanic population in the U.S. is growing rapidly and becoming more influential, while Spanish-language radio is becoming one of the most popular formats in the country. With that in mind, Arbitron must take the necessary steps towards understanding the impact this audience measurement tool will have on one of the industry’s most important constituencies.”

“Hispanic buying power is growing substantially and was estimated to be in excess of $840 billion dollars in the United States in 2007. Based on this growth, it is extremely important that Arbitron ensures sound methodology and representation of Hispanics,” added Mr. Liberman. “We urge Arbitron not to move forward with the rollout of PPM until all ethnic broadcasters are satisfied that the principles of fair market representation are being fulfilled.”

As part of the meeting, the Association highlighted several of the key issues with PPM that need to be addressed before moving forward with the rollout, including panel sample size, the increase of response rates, accurately identifying and tracking a panelist country of origin, language weighting, cell phone-only usage, fair measurement when it comes to high-density Hispanic areas, sharing of sample information, meter placement according to zip codes, documented versus undocumented listeners, among others.

The group intends to meet regularly with Arbitron in an effort to ensure proper Hispanic representation in all markets that will be launching PPM as currency.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV Más. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com

About Univision Radio.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified Spanish-language media company utilizing a combination of television and radio operations to reach Hispanic consumers across the United States, as well as the border markets of Mexico. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision's TeleFutura network, with television stations in 20 of the nation's top 50 Hispanic markets. The company also operates one of the nation's largest groups of primarily Spanish-language radio stations, consisting of 48 owned and operated radio stations. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC. The company’s corporate website can be found at www.entravision.com.
About Border Media Partners
Border Media Partners owns and/or operates 30 radio stations in five Texas markets including San Antonio, Austin, the Rio Grande Valley, Laredo, and Waco.

 

[latino2008]

David e why does it seem like KAMA plays the same 15 songs over and over? Over all do you really think taking in consideration, how well KLOL does in ppm the new owners will change format? I also heard from a ex univision employee that Kbuena will be back in Houston soon! didnt Univison just make major format changes a few months ago?

 

[adguy]

DE: Why do you have to pull out the Univision disclaimer when someone asks you your opinion on the PPM. Look, anyone who knows the radio landscape in Houston and buys or sells it knows instictively that Univision radio is the top deliverer of ears to clients.

ARB will eventually get the sampling in line, IMHO, because the technology is good and pertinent. The data, IMO, is genuine. I'm a big supporter of Univision radio as a client and I know the sampling concerns, but the technology is much stronger intellectually than the overly biased diaries. You don't need to pull out the disclaimer.

 

[michaelshiloh]

Why shouldn't he, Adguy? David Gleason's (Eduardo's) resume says he's "Executive Vice President, Univision Radio, Servicio de Información Programativa. 'SIP' is the programming and research arm of Univision Radio working with over 70 stations in 17 markets in the US and Puerto Rico." The "quasi-fictitious" Eduardo opines on the state of radio, but his alter ego works for Univision. His opinions may be somewhat (cough, cough) skewed toward Univision, so a disclaimer is appreciated!