Been hearing WKSS (Kiss 95.7) is now #2 behind Lite 100.5. Also heard WZMX (Hot 93.7) has fallen to 6th or 7th in the market.
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PPM Pre-Currency (Hartford)
- Thread starter JerseyDude
- Start date
http://www.arbitron.com/downloads/ppm_hartford_precurrency_review_11_4_10.pdf
This is the pre-currency report for Hartford. This is correct in terms of cume, but not share. The bar graph on page 28 shows that KSS still has the second highest cume, which it also had with the Diary. WZMX has the sixth highest cume.
Page 45 shows the top 5 rankings for certain demos, but it doesn't show call letters; only formats. From the formats and the existing ratings however, you can pretty much grasp who it is they're talking about. In terms of persons 12+, WZMX is still second as "Rhythmic Contemporary Hit Radio." Persons 18-34, Rhythmic CHR is still number 1, followed by Pop CHR at number 2 (WKSS.)
This is the pre-currency report for Hartford. This is correct in terms of cume, but not share. The bar graph on page 28 shows that KSS still has the second highest cume, which it also had with the Diary. WZMX has the sixth highest cume.
Page 45 shows the top 5 rankings for certain demos, but it doesn't show call letters; only formats. From the formats and the existing ratings however, you can pretty much grasp who it is they're talking about. In terms of persons 12+, WZMX is still second as "Rhythmic Contemporary Hit Radio." Persons 18-34, Rhythmic CHR is still number 1, followed by Pop CHR at number 2 (WKSS.)
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