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PPM - Purple People Meter

C

ChiefEngineer

PPM encoders are supposed to be shipped soon. Biggest losers in other markets are minority formats and talk. Don't want to deal with the pager looking toy.

Opinions on changes to ratings and the changes to radio as a result?
 
Some formats have always enjoyed a ratings boost from very loyal listeners who would write down more listening than they actually did. The people meter erases that advantage.
 
We'll see a lot of change in the Indy ratings with PPM.

And with that, some groups are not going to be happy and claim certain biases.
 
Sense stations don't want to play formats like oldies and any other format they need to make this meter work on SirrusXM, so maybe the local stations will see a number on formats they don't care to serve. This will only show stations there hurting there selfs.
 
one thing for sure ive seen in markets that already have PPM invovled some markets with all Sports stations. All Sports stations seem to get a huge bump in the ratings via PPM compared to the old Diary system. in Detroit WXYT has been at the top of the market a lot of the time. some of it might been helped by the good Tigers season
 
id be easy to track only stations i do listen to if i have the radio on is WIBC and WHBU if i want music ill load it up on the pc
 
The original post sought comments...remember that you asked for it.

After over 30 years in this business, what still astounds me is that we - as an industry - continue to allow these "audience measurement companies" to lead us around by the nose. Their methods are flawed and their equipment seems to be, too. My question: why?

I know many things about "yesterday's" radio are gone and we are all the worse for it. Among those things: allowing a station (and it's sales people) to sing the praises of their own station when seeking an agency buy. For too many years, WAYYY too many people have only been selling "the numbers". The old sales slogan used to be "live by the numbers, die by the numbers". That's certainly true when speaking about local sales. When it comes to agency stuff, it seems to be the only thing they're interested in. They couldn't care less about ANYTHING else you're doing...and that's just wrong.

If we - as an industry, in co-operation with the buyers at the ad agencies - united and told these rat bastards "we aren't playing any more", it would open a whole new can of worms. Sales people would have to sell the vitures of their stations or God forbid, try to sell them with some locally-originated "numbers". If the agencies of the world had to decide which stations they would buy based on the quality of the product (as in all other forms of business), I believe we'd have a better industry.

I don't believe that having some numbers cruncher guess at who's #1 equates to EITHER actual listening OR quality of the product. Never has...never will.
 
The whole reason WIBC moved from a superior signal all over the state to where it is now.

Despite the numbers ad agencies have mimicked radio stations. Fire all the old people / anyone with knowledge of the industry. Kill the salaries of historic employees and hire anyone for $9 an hour.

You easily eliminate overhead. Great idea.

Most ad buyers are the same type of people who used to run board for sports because they couldn't handle an air shift. THEY BUY WHAT THEY LISTEN TO, not what has numbers, is relevant, etc.

For years before WIBC moved the complaints continued and revenue dropped.

We have created an industry and it has eaten the fish that spawned it. Maybe we should integrate the federal government and get them to use our standards.
 
If quality sold we'd have better tv shows, Britney Spears would be an unknown and many hip-hop artists wouldn't be able to afford their bottles of Christal.

I don't think WIBC made money from a statewide signal. The money is in the metro and the 1070 signal didn't cover it well at night.
 
ChiefEngineer said:
PPM encoders are supposed to be shipped soon. Biggest losers in other markets are minority formats and talk. Don't want to deal with the pager looking toy.

Opinions on changes to ratings and the changes to radio as a result?
Click to expand...
I understand at least 1 or 2 stations already have the PPM equipment transmitting. But I know Cumulus does not subscribe to Arbitron in othermarkts, if thats true they'll take a huge hit in Indy. You can only beg people to believe your number one for so long after your stations stop appearing in the book.
 
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