• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

PPM question

S

superjj

Why did arbitron go from 12+ in the diary's to 6 + in the PPM's. Why would it matter what a 6-12 year old listens to, do they have buying power? Of course not. Shouldn't arbitron base the PPM's on those who can spend money for advertisers? How about 15+, instead of 6 + ?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom