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PPM vs. Diary Markets?

tall_guy1

tall_guy1

I saw a graph that showed different habits for PPM and diary markets from 2013 seeing the daparts people listen. What qualifies as a PPM market vs. diary market?
 
Simply put, market size by population. The top 50 markets are PPM, everything else is diary.

In recent years, population shifts have moved some of the markets along the dividing line back and forth but Nielsen has stuck with the original choice of markets for those (likely due to the cost of trying to change a PPM market back to diaries and vice versa). Hence -- for example -- Memphis, market #55, still being a PPM market because it was in the top 50 when the list was made, and Hudson Valley (#41) still being a diary market.

There is one exception to this rule that I believe was the case from the beginning, and that is Puerto Rico always having been a diary market.
 
K.M. Richards said:
Simply put, market size by population. The top 50 markets are PPM, everything else is diary.

In recent years, population shifts have moved some of the markets along the dividing line back and forth but Nielsen has stuck with the original choice of markets for those (likely due to the cost of trying to change a PPM market back to diaries and vice versa). Hence -- for example -- Memphis, market #55, still being a PPM market because it was in the top 50 when the list was made, and Hudson Valley (#41) still being a diary market.

There is one exception to this rule that I believe was the case from the beginning, and that is Puerto Rico always having been a diary market.
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There were a couple of skipped markets where they did not want the much higher cost, but I do not remember well; they were at the bottom of the top 50. And New Orleans, after the hurricane became smaller and ceased to be a PPM market.

There really are not 50 truly separate PPM markets, either. Ones like Long Island and San Jose are really break-outs of the larger market under which roof they are covered.

Beyond the Top 50 markets, there is just not enough agency business to warrant buying a more expensive ratings service.
 
davideduardo said:
There were a couple of skipped markets where they did not want the much higher cost, but I do not remember well; they were at the bottom of the top 50. And New Orleans, after the hurricane became smaller and ceased to be a PPM market.

There really are not 50 truly separate PPM markets, either. Ones like Long Island and San Jose are really break-outs of the larger market under which roof they are covered.

Beyond the Top 50 markets, there is just not enough agency business to warrant buying a more expensive ratings service.
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While I agree with you about San Jose and Riverside (I've been to both markets many times), I'm wondering if the eastern end of Long Island (say Southampton) can receive New York City's most powerful AM signals (WFAN, WABC) during daylight hours like Riverside can for some of the Los Angeles AM and FM outlets and San Jose can for some of the San Francisco AM and FM outlets.
 
ted chittenden said:
While I agree with you about San Jose and Riverside (I've been to both markets many times), I'm wondering if the eastern end of Long Island (say Southampton) can receive New York City's most powerful AM signals (WFAN, WABC) during daylight hours
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Probably not. I'm not posh enough to be visiting the Hamptons, but I assume that's the reason why WABC bought WLIR 107.1 in Hampton Bays.
 
There are 48 PPM markets (though 3 are subsets of larger markets: San Jose is within San Francisco and Middlesex and Nassau-Suffolk [Long Island] are within New York City.) Every four weeks, PPM data is released for 12 markets per day over 4 days. Excluding Puerto Rico, these were the 48 largest markets when the PPM markets were set in 2007. One market, Hudson Valley, is now in the top 50 by virtue of being combined from two previous smaller markets, while population shifts mean there are six other markets that are now larger than the smallest PPM markets of Memphis and Hartford.

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660 and 880 are strong out to the end of Long Island. 770 makes it, but is weaker. 77's transmitter is further west and just doesn't carry the punch of WNBC/WFAN or WCBS/WHSQ.

The other AMs from the City are also weaker further east on the Island.
 
ted chittenden said:
While I agree with you about San Jose and Riverside (I've been to both markets many times), I'm wondering if the eastern end of Long Island (say Southampton) can receive New York City's most powerful AM signals (WFAN, WABC) during daylight hours like Riverside can for some of the Los Angeles AM and FM outlets and San Jose can for some of the San Francisco AM and FM outlets.
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Riverside / San Bernardino is a totally separate market and not part of the LA MSA, which is Los Angeles and Orange counties only.

When Arbitron configured the metro survey areas, they tried to make all of them based on full counties. There are only a couple of past or present examples of split counties, such as Worcester in MA and Fairfield, CT. So all of the counties of Nassau and Suffolk on Long Island are part of the NYC MSA.
 


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