> Hello from Columbus, OH.
>
> So are the Houston Arbitrends a reading of the new Arbitron
> Portable People Meters?
>
> I hear they are going to start rolling them out in a few
> markets soon.
> Any thoughts on them?
No, the Houston Arbitrends are the diary methodology this time. PPM test numbers don't appear till early September. We will get the Philadelphia test data along with software to view it soon, but no numbers till Sept.
That's the last word we got from Arbitron.
Jon Hull
KSBJ/Houston
>