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PPMs

S

sjs1959

Are they ever coming to Memphis? Granted, we're near the bottom of the Top 50, but one need only look at the ratings where PPMs have been implemented to see what change they are wreaking on the radio landscape.

In Chicago, once-mighty WGN has fallen off a cliff, while all-news WBBM-A is near the top. Interestingly enough, the urban-oriented stations don't seem to be doing all that well, either.

The PPMs also seem to be putting the death knell to formats like smooth jazz.

Do you think we'll ever get them? What would happen if we did?
 
Meepster said:
What's to keep them from all ending up mostly in urban areas?
Click to expand...

I've attended some training with Arbitron and they mirror the demographic of the area with their panel. For example...if Memphis is 48% black, 40% white, 10% Hispanic and 2% other they would have a sample that would mirror that within a margin of error. This has been one of the first questions asked at every training I have been to and I really believe that Arbitron has a good system in place to prevent such a thing (all the meters ending up in the hands of one race) from happening.
 
I participated in a 45 minute online seminar this week with Arbitron regarding the launch of PPM this month in Boston. It's pretty interesting technology.

K~
 
Signal_Faded said:
Meepster said:
What's to keep them from all ending up mostly in urban areas?
Click to expand...

The Hispanic participants will each get FOUR PPM's ! ! ! : )

I've attended some training with Arbitron and they mirror the demographic of the area with their panel. For example...if Memphis is 48% black, 40% white, 10% Hispanic and 2% other they would have a sample that would mirror that within a margin of error. This has been one of the first questions asked at every training I have been to and I really believe that Arbitron has a good system in place to prevent such a thing (all the meters ending up in the hands of one race) from happening.
Click to expand...
 
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