pratt/insidethenumbers test

[nat king cola]

dave thinks anybody still in radio is talentless. however, all the big boys/girls in phx radio are standing. Beth n bill, tim and will, holmberg, ned foster, snake, jon jay n rich, chris parker, etc. dave's the only one who didn't make the cut. (this is where we'll hear "i made too much money..")

does anybody BUT dave/shappy (inside the numbers) remember their 17th place 25-54 last fall?? dave's numbers cost him a gig. (i'm betting 5 sheckles that insidethenumbers will reply w/ a "in dave's book...". )

(here comes "insidethenumbers"....nobody else will reply, remember or care)

 

[KOOL Listener Lauren]

dave thinks anybody still in radio is talentless.

Source?

however, all the big boys/girls in phx radio are standing.

What are your standards for determining the "big boys/girls" of Phoenix radio? That's a pretty wild and daring statement to make. Let's not already forget the "big boys/girls" that we've LOST. With all we've seen and dealt with in this industry nationwide, we should know by now that talent and even ratings aren't job security anymore. Sadly.

P.S. - Sorry, Nat. A reply from me, and not insidethenumbers so far. I just think you've happened to have thrown some undeserving people under the bus with such a broad statement.

 

[Ford]

Well those are some interesting observations, Nat.

You strike me as someone who's been burned to a certain degree having your hand in the bag, so to speak, but I don't exactly figure why you'd hold a grudge against a guy who for all intents and purposes came with the room.

 

[MWIAW]

correction: Pratt's final day on air was December 19, 2008, completing the full fall book. And he came in #13th. Nothing against Pratt, but numbers don't lie.

 

[insidethenumbers]

If numbers don’t lie, then you must give Pratt credit for KMLE’s success during his tenure. I agree with KODJ. During his last 3 months, Pratt was the unfortunate one to be left on the air while the CBS walls, including KOOL, were crumbling all around. This immediate sharp decline for both high performing stations was more than just coincidence don’t you think? Only 3 months earlier, KMLE was one of the top stations in the market and #1 in revenue. And by the way, Pratt has been gone from KMLE for over a year now. Since his departure, the station has fallen into obscurity. Who do you blame now for its #15 position? You may be correct! Numbers don’t lie.

 

[davideduardo]

PD Kris Abrams almost single handedly dismantled the success of KMLE and KOOL. Of course, KOOL managed to recover a bit,

In the PPM, KOOL is consistently in the top coiuple of stations. KOOL started 2008 at 16th in the diary, and ended it at 16th. The KOOL morning show was consistently, for several years, lower than the overall station in 25-54.

KOOL didn't "recover." KOOL fixed the horribly ageing demos of the morning show and the whole station, and is now as solid a sales demo station as sister station CBS-FM and much better than that other sister, KRTH.

 

[insidethenumbers]

David Eduardo is not only incorrect, he is obviously a Kris Abrams apologist or probably even Kris Abrams himself. So just curious, what is the Kris Abrams excuse for the downfall of KMLE? This should be good……………

 

[davideduardo]

David Eduardo is not only incorrect,

KOOL began and ended 2008 at 16th, 25-54. The morning show was even lower.

he is obviously a Kris Abrams apologist or probably even Kris Abrams himself.

I have a link at the bottom of every post. I don't think anyone has time to invent a "legend" that extensive.

 

[radioresearcher]

David Eduardo is not only incorrect,

KOOL began and ended 2008 at 16th, 25-54. The morning show was even lower.

he is obviously a Kris Abrams apologist or probably even Kris Abrams himself.

I have a link at the bottom of every post. I don't think anyone has time to invent a "legend" that extensive.

To echo David on KOOL, the station has been #2 the last three months 25-54. Very few Classic Hits/Oldies stations can claim that.

KMLE had been doing fine until November - when it slid. But it started out very strong in PPM.

 

[RNUT]

Hollaback!

 

[99KTKT]

There is a reason why Dave Pratt has made more money and enjoyed more success than anybody in the history of Phoenix radio,

IMHO this statement is debatable. Pratt never had a national network TV gig. Let's see, who did, even if it was brief...oh yes, good ol' Jonny B. I'd maintain that on a national level Brandmeier has had greater success than Pratt, even if his much-hyped 'return' to the PHX airwaves was a bust.
And also, someone who started out many, many years ago in Tucson radio (as "Jefferson K" on 580 KIKX, 1967-69) has had more success on a national level than either: Shadoe Stevens.

 

[insidethenumbers]

True, but Brandmeier and Stevens did not make the vast majority of their money in Phoenix radio. Johnny B. made his big money in Chicago, and by the way, failed miserably with his network show. Shadoe Stevens made very little of his money in Arizona. Therefore, Pratt stands alone at the top of Arizona, and ironically, he is still the highest paid personality in Phoenix radio. The same holds true for Johnny B. here in Chicago. Both gentleman are still employed by CBS and Emmis respectively, and both are still receiving full pay. Nice gig if you can get it.

 

[ykw]

There is a reason why Dave Pratt has made more money and enjoyed more success than anybody in the history of Phoenix radio,

IMHO this statement is debatable. Pratt never had a national network TV gig. Let's see, who did, even if it was brief...oh yes, good ol' Jonny B. I'd maintain that on a national level Brandmeier has had greater success than Pratt, even if his much-hyped 'return' to the PHX airwaves was a bust.
And also, someone who started out many, many years ago in Tucson radio (as "Jefferson K" on 580 KIKX, 1967-69) has had more success on a national level than either: Shadoe Stevens.

Steve Allen's estate says "Hi".

 

[insidethenumbers]

I see that KMLE just once again finished at a whopping #14 in the December ratings. And once again, KMLE gets dominated by KNIX. Well, Pratt has been gone over a year now, and KMLE has not been near their previous strong ratings and revenue since during his tenure. So who should we blame it on now? The sleeping bear Kris Abrams or boring old Tim and Willy?

 

[Ford]

Well, Pratt has been gone over a year now, and KMLE has not been near their previous strong ratings and revenue since during his tenure.

Well to be fair, Pratt's "strong ratings" at KMLE were a couple shares shy of the numbers generated by the one notable KMLE morning show that seems to get lost in all this Pratt vs Tim & Willy discussion.

 

[Chuck Roast]

Steve Wood? (No I'm not kidding - look it up.)

 

[oldiesfan6479]

Fifteen- and thirty-minute religious programs?

(I looked this up too, however it's doubtful they made a big
splash in the ArbyTrons.)

 

[insidethenumbers]

Steve Wood and Ben and Brian on KMLE were blessed to be on a country station during the peak of country. Hell, during the height of country (Garth, Alabama, Shania, Faith, etc.) either KMLE or KNIX could just as well have been automated and scored double digits. That period of insane country popularity had little or nothing to do with the air talent. There was plenty of popularity in country to produce two top stations. It was nearly impossible to lose.

 

[Dave Pratt]

Who cares? This is old stuff and not even relevant now. Good or bad, ratings are over-rated. At the end of the day, all that matters is revenue. Ratings are just one of many sales tools and certainly not the most used barometer for long lasting client relationships. Ratings are greatly helped or hindered by the popularity of formats, exclusivity, amount of competition, dayparts, budgets and many other variables such as we are seeing now with PPM methodology as opposed to diaries. The only way to keep a true score is by revenue, and in turn, what you can personally take home at the end of the day. Amateurs play for trophies. Pro’s play for money.

 

[davideduardo]

Who cares? This is old stuff and not even relevant now. Good or bad, ratings are over-rated. At the end of the day, all that matters is revenue. Ratings are just one of many sales tools and certainly not the most used barometer for long lasting client relationships. Ratings are greatly helped or hindered by the popularity of formats, exclusivity, amount of competition, dayparts, budgets and many other variables such as we are seeing now with PPM methodology as opposed to diaries. The only way to keep a true score is by revenue, and in turn, what you can personally take home at the end of the day. Amateurs play for trophies. Pro’s play for money.

And in markets the size of Phoenix where a large amount of business is transactional, there is a close correlation between ratings and revenue. While relationships are also of considerable importance, without significant audience size, sales success will not happen.

If you want stations that sell based on relationships and such, go to Prescott.