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Prediction

C

coz

Guest
Blueberry in Bangor. WEEI is a very nice format. The same demo that listens to talk will listen to the format in Bangor. They will take MALE 25-54 numbers from WVOM, knocking it out of the top 3. Losing the CHR on 97 will give Z107 at least a share point which will move them into the top 3 with WQCB and WKIT. WTOS will lose ground with changes that go against a 35 year heritage (not even enough respect for the station to track the weekends). Blueberry will not have a station in the top 5 in Bangor.

C-O-Z
 
i agree, basically 50% of Blueberry's stations are broadcasting the same exact thing- WEEI sports. If Bangor couldn't really get a "Local" radio station, then why not just simulcast a Top-40/modern rock/talk station from somewhere else instead of sports? One sports station is enough, but 2 (WABI and WWBX), no way

And the gmail email addresses and the "Website is coming soon" just are cheap and tacky
and you know it, too.

Just to make things clear, this is how I think Blueberry is cheap:
- Getting rid of formats for a sat. sports station (and getting WFZX to broadcast oldies from WGUY)
- Lack of Websites and email addresses

What about any other cosmetic changes? Do the station still have RDS? Weather Channel updates? etc??
 
while i am as unhappy as everyone else that good people lost their jobs when BlueBerry came...
I have to admit, just from a music stand point, TOS sounds better today than it did a month ago.

Losing talent is not wise... but the music flow and mix on TOS just plain sounds better.
 
I'm beginning to believe that TOS had a college radio feel but professionally done. They probably rocked the house, but in so doing limited their audience to some degree.

Sad part is, they were programming for TSL, and that's just not really how people listen to radio these days. :'(

If you keep the playlist to 300, AS LONG AS THOSE 300 ARE THE BEST ONES TO CHOOSE FROM, you don't need a larger playlist. Just rotate the borderline tunes every so often. Basically 175 solid, core songs; up to 50 in new music and recurrents; and the fringe 75 replaced quarterly, staggered.

That's the key, really, just because a playlist is 300 songs, that doesn't mean you don't rotate stuff in/out every now and again.
 
coz said:
Blueberry in Bangor. WEEI is a very nice format. The same demo that listens to talk will listen to the format in Bangor. They will take MALE 25-54 numbers from WVOM, knocking it out of the top 3. Losing the CHR on 97 will give Z107 at least a share point which will move them into the top 3 with WQCB and WKIT. WTOS will lose ground with changes that go against a 35 year heritage (not even enough respect for the station to track the weekends). Blueberry will not have a station in the top 5 in Bangor.

C-O-Z
Click to expand...
I find that I'm listening to WAEI and WVOM in the morning, but less so to WZON. I like getting the Boston-based sports info that WAEI/WEEI has. I'm not as interested in the local Bangor sports news. So although WAEI may eat in the WVOM's Male 25-54 numbers, it will be interesting to see how they affect WZON's numbers.
 
ATrain said:
it will be interesting to see how they affect WZON's numbers.
Click to expand...

I think 'ZON is on a downward slide...they loose U Maine sports, they actually get in market competition for the first time, and that competition also can steal the Red Sox away from them in a couple years. Looks like Dale Duff & co are going to have to decide what to do, they always were the "We love Boston sports teams" station, now they actually have a Boston sports station as their competition.
 
benwnn91 said:
If Bangor couldn't really get a "Local" radio station, then why not just simulcast a Top-40/modern rock/talk station from somewhere else instead of sports? One sports station is enough, but 2 (WABI and WWBX), no way
Click to expand...

Because WEEI will be an easier sell than the other options.


benwnn91 said:
Just to make things clear, this is how I think Blueberry is cheap:
- Getting rid of formats for a sat. sports station (and getting WFZX to broadcast oldies from WGUY)
- Lack of Websites and email addresses
Click to expand...

1. Picking up WEEI is NOT cheap. I've heard that it comes at a cost of $100K. So, how is that cheap? Regardless, like I just said, it's an easy sell in which they feel they can get ROI. Have you ever owned a business? Would you not try to minimize expenses and maximize cash flow?

2. If you go back and read other posts, you'll see that has been resolved. So that argument is moot.
 
adbuyer1 said:
That is very far from being "Mute". Why type of spin are you still trying to pull?
Click to expand...

What do you mean it's far from being "mute"? If you were trying to be clever, you failed miserably.

As for the TOS website, my bad, I assumed the post was regarding the ridiculous thread you (adbuyer) started before...and like a man, I can admit when I make a mistake.

Ok, so TOS doesn't have a website up and running yet. I am sure they will. Just because it's not up and running, it doesn't make them cheap.
 
Why don't we just deal with FACTS. I realize that may be very hard for yoiu Mr. Microphone.

Exactly what station owned by Blueberry Broadcasting has a web site up and running?

What is Blueberry Broadcasting's own domain name. Is it active??
 
adbuyer1 said:
Why don't we just deal with FACTS. I realize that may be very hard for yoiu Mr. Microphone.

Exactly what station owned by Blueberry Broadcasting has a web site up and running?

What is Blueberry Broadcasting's own domain name. Is it active??
Click to expand...

Hard for me to deal with facts?? Fact is, WEEI did not come cheap. As an "adbuyer", you should know this. The $100K I mentioned was for another market (a different deal could've been cut for BB, but I can say with much certainty, it wasn't cheap). I like how you ignore the big issue to continue to harp on the web issue.

About the websites, I don't know of any station that has websites up and running, I was going by the confirmation in the "Hysterical" thread that their company domain is functioning (as the post I was responding to originally mentioned the emails address issue). If those posts were inacurate (in the Hysterical post), I apologize to thee...will you EVER forgive me? I hope so, I don't know how I would ever be able to survive if not.


You still never answered what you meant by saying something was far from being "mute." I am curious? ;)
 
STAR 101.3

I HAVE HEARD THIS SHIT STATION IS FLIPPING TO ALL TALK IN THE NEXT WEEK OR SO-THANK GOD! MIX 107.9 KICKS THEIR ASS!
 
mistermicrophone-

How is WEEI will be an easier sell, it's still a cheap way to get out of a station tho just simulcasting something else out of state. My opinion was and still is that it was a poor decision to simulcast sports on two different frequnecies in the Bangor area, a waste and to take WABI and change calls and simulcast WEEI is just poor taste, WABI was Bangor's first radio station and has been broadcasting since 1923. I wouldn't consider WABI broadcasting now becuase it isn't "theres"

And yes, i obviously see that the argument is somehow "ended" but I know that many other posters and myself aren't quite done with Blueberry, we're obviously angry still so you might as well just be quiet if you are so called happy with what Blueberry has done. There are probably many many more people that are unhappy giving up their modern rock or Top 40 for sports that dont go on this website and post things. So it's not just me.

Blueberry is cheap, there is no other way to put it, using gmail accounts (free service.....) and a lack of websites still (3+ weeks now) is cheap I'm sorry. CC had these stations down, interactive websites, real email addresses, last played, RDS, sat. weather, etc. Now it's just WEEI with maybe a local ID in there every hour. Pftt....

And what's this about switching to talk??
 
benwnn91 said:
mistermicrophone-

How is WEEI will be an easier sell, it's still a cheap way to get out of a station tho just simulcasting something else out of state. My opinion was and still is that it was a poor decision to simulcast sports on two different frequnecies in the Bangor area, a waste and to take WABI and change calls and simulcast WEEI is just poor taste, WABI was Bangor's first radio station and has been broadcasting since 1923. I wouldn't consider WABI broadcasting now becuase it isn't "theres"

And yes, i obviously see that the argument is somehow "ended" but I know that many other posters and myself aren't quite done with Blueberry, we're obviously angry still so you might as well just be quiet if you are so called happy with what Blueberry has done. There are probably many many more people that are unhappy giving up their modern rock or Top 40 for sports that dont go on this website and post things. So it's not just me.

Blueberry is cheap, there is no other way to put it, using gmail accounts (free service.....) and a lack of websites still (3+ weeks now) is cheap I'm sorry. CC had these stations down, interactive websites, real email addresses, last played, RDS, sat. weather, etc. Now it's just WEEI with maybe a local ID in there every hour. Pftt....

And what's this about switching to talk??
Click to expand...

For as much as it's going to break your naive little heart to hear, the out-of-state simulcast will generate more revenue for Blueberry than CHR or Modern Rock via SALES (hence, the phrase "easier sell"). It is a format that drives lots of cume and creates plenty of TSL and it's in a more attractive demo than, say, CHR...especially when there is another CHR in the market...market #216!?!

As for them being cheap for not having the sites up to par and using gmail accounts. Unless they are selling advertising on the sites without them running, the lack of sites (and gmail) are not going to hurt them in the interim from a business or radio standpoint.
 
For as much as it's going to break your naive little heart to hear, the out-of-state simulcast will generate more revenue for Blueberry than CHR or Modern Rock via SALES (hence, the phrase "easier sell"). It is a format that drives lots of cume and creates plenty of TSL and it's in a more attractive demo than, say, CHR...especially when there is another CHR in the market...market #216!?!

As for them being cheap for not having the sites up to par and using gmail accounts. Unless they are selling advertising on the sites without them running, the lack of sites (and gmail) are not going to hurt them in the interim from a business or radio standpoint.
Click to expand...

Market 216 (or just Bangor) has had 2 CHR in the market since 99, if there was to have been a problem with not supporting 2 CHR's then I guess one of them would have been gone by now, especially now when Bangor's growing more now than ever. New hotles/retail/housing developments are all going up everywhere, plus it does hurt that the economy is bad and forcing alot of station closing, but that's another story

I'm going to say about the cheapness that most companies have professional email addresses and websites to accesses everything, it is still up in the air still if they are going to get REAL email's. I am still waiting about there websites, hopefully they won't be as cheaply done as WSYY's new one www.themountain949.com but there WSYY and this is Blueberry broadcasting, a local station also. I still don't agree with the sports, especially in Portland where it's on every other frequncy, but I'm guessing CHR will come back to the market's southern end cause WBZN does not get much past Belfast/Pittsfield on other end. B97 was high on that Peaked Mtn in Dixmont so it could Waterville very well and the Bangor area on the other side.
 
WSYY is definitely not CHR, at least I don't think.. nah. I think they meant Hit Music as in oldies-hit music, they play kind of a mix of classic rock/oldies/ac/ and country. I wish WSYY would become a CHR; be good for the dying area, but it could never work.
 
As someone who doesn't have a dog in this fight, those facts show me that Blueberry's attention to detail may not be what it could/should be-not necessarily cheapness. Much like car dealers who (literally) phone in their ads, it makes me wonder what other corners are getting cut.
This business is smoke and mirrors, and perception is reality. If a station doesn't sound and look as good as the competition...well...



[/quote]
As for them being cheap for not having the sites up to par and using gmail accounts. Unless they are selling advertising on the sites without them running, the lack of sites (and gmail) are not going to hurt them in the interim from a business or radio standpoint. [/quote]
 
2. If you go back and read other posts, you'll see that has been resolved

Day number ???? since Mr. Microphone was completely wrong.
Completely.

Apparently whoever is responsible for the new Nickel & Dime radio stations does not feel the importance of the online brand presence; online interaction, online streaming, texting, or anything related to contemporary radio broadcasting. (Radio Broadcasting circa 1994 - their right on it.)

Here the good news Mr. Microphone. I agree with you that WEEI is a good format choice. No kidding, I do. However, before you start trumpeting the 100k (not quite) they are spending for it, you need to do a couple of things:

1. Subtract any current programming costs. If they're laying off 1 or 2 employees; what is the net cost?
2. Subtract out above additional empoyee expenses (Social Security Match, Health Insurance Cost, and related taxes)

Remember that a 100K (not) WEEI fee has no health insurance, social security or payroll tax costs.
I have to think you understand and get this. I sure as heck hope so or you definitely have very limited business knowledge. If it costs you 100K (not) and you cut 50K (TOTAL EMPLOYEE EXPENSE), it's not costing 100K (not)
 
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