> > Man I would LOVE to see KKBQ go back to top 40 (as 93Q)...
> > but how likely is that?
>
> I doubt that Cox would even consider it. But you know, it
> would IMO do better as an 80's station than the Point does.
> Even with Cox at the helm. Houstonians have known KKBQ for
> the last 25 years. As listeners, we relate certain stations
> with certain formats. KKBQ with Top 40, KIKK with country,
> KILT with rock and country, KLOL with rock, KQUE with
> standards, and so on. I am willing to bet that KKBQ as an
> "80's station" would be a full point higher in ratings than
> KHPT is. It sure couldn't hurt the station, I mean 93Q is
> doing a pretty poor job of trying to be a country station,
> so why not?
>
Prediction for KKBQ: no changes, except the ratings, which will drop. KHPT: Still cranking out the same '80's music this time next year. KTHT: Country Legends will still be Tubby and automation the rest of the time, but ratings will remain strong, unless someone who wants to put a real Classic Country station on the air with a full staff, then Legends is ratings history; and KLDE still hanging in there this year with the surprise that Cox made some changes to KLDE and they were good changes.
The only three major changes I see to FM this year is KROI going to Urban Gospel no later than 2Q, maybe sooner. KHJZ switching formats by summer if ratings don't improve by Spring book. I think the Smooth Jazz format has played itself out. While good background music it is even more boring than Sunny and has less music to pull from than Sunny. Sunny should be extremely greatful for Christmas and the Holiday Season, I think KODA would not even be a top ten station if it weren't for the month of Christmas music and the unusually large amount of medical facilites in Houston. KFNC goes to AM radio and Cumulus takes a chance on either all Vietnamese or a mixture of Asian formats on the crippled 97.5 frequency.
Multcultural {MRBI} sells off KCHN 1050 and KXYZ 1320 and Cumulus snaps up both stations. In an unusual move Liberman {LBI} sells KSEV 700 to Cumulus in exchange for an uncertain at this point cash payment and the 1050 signal. Cumulus sick of signal challanged stations will fast track an upgrade to 700 with 50kw days and 25kW nights to cover metro Houston without being walked all over by WLW. KFNC moves to 700 as KNWS NEWS 700 with all News and 97.5 tries for the growing Asian community in Houston-Galveston and the coast. The heritage KXYZ calls go to 97.5 and 1320 becomes KHTX Houston's Hot Talk station with a simulcast of Walton & Johnson mornings {for all those mornings that KOUL 103.7 Sinton-Corpus Christi wipes out KIOL} and moves Jim Pruett's show over to 1320 afternoons. Weekdays 5:30am to 7pm will be a lineup of live and local shows and the rest of the time will be syndicated fare. Darrell Martin will sell off 1360 KWWJ Baytown, 1140 KYOK Conroe and KANI 1500 Wharton which suffer big time when KROI goes to Urban Gospel, a format that is currently carrying those three stations. Dan Patrick finally buys a station for his Conservative News-Talk, KWWJ and upgrades 1360 to cover Houston nights. Cumulus may grab 1140 as the station has good upgrade potetial for metro Houston with 1150 College Station signing off this year and keeps the X-Band 1620 signal. KANI 1500 is a toss up, not much that can be done with 1500 in metro Houston, the station could go silent. The other possibility is 1500 gets a fist full of signal overlap waivers and moves into the highly populated and fast growing SW Houston-Sugar Land-Missouri City area and narrow casts for that area. KIKK will once again become Business News and jump over to 640kHz with a highly directional but potent 5 or 10kw signal, using the same company that orchestrated Dallas' KSKY 660 upgrade to 20kW right down Houston's throat. It could well be the year of change for AM in Houston. Clear Channel finally lets 790 die a natural death, with the possibility of a KQUE to return to the air. Adult Standards thought to be nursing home music has had a growth rate of popularity from 14% of 16 to 35 year olds in the beginning of '05 to 34% by November of '05 and like Houston still growing, fast. The Standards are not just the music of the old and dying.
The rest of FM will stay basically the same, with KIOL finally becoming the KLOL of the 2000's and start to make it's mark in Houston radio. Most FM stations will be in HD Radio by sometime in the year, with many using the HD2 channel, but affordable radios will be next to impossible to find or met with a big so what, possibly both. Then again HD Radio even for FM may be on hold because the bastards at the RIAA and companies that produce CD's for a dollar and charge us $20 want a flag on all music that is broadcast on a digital signal so you can not record the music. More in another post after I read up on all the particulars.
Satellite Radio will be the choice in vehicles that opt for more than the basic AM-FM radio. Internet Radio will become hot and IR boomboxes will become available at nearly the same price as current boomboxes. Traditional AM-FM stations will have a more difficult year as many listeners switch to Satellite Radio, Internet Radio and CD's as their primary music and entertainment source, as has already happened with many in the under 25 year old segment of the market. But then I think I only had a 10% success rate for last years guesses. I hope to find what I did predict for 2005 and see just how badly I did. Although the figures for Adult Standards making a come back are real numbers, as is the loss of the under 25 yo population to radio.
One last prediction a 2000 foot tower will spurt up to the west of Baytown and KIOL has the best rim-shot signal in Houston.
Mike O